Shopify is one of the top e-commerce platforms. Its revenue was $2.929 billion for 2020, an 85.63% increase from 2019. While setting up a Shopify store is not complicated, with so many retailers and Shopify sellers you really need to come up with ways to stand out. How do you get your product noticed? How do you continue steadily growing your business revenue?
Whether you’ve just recently created your Shopify store or you are an experienced seller, there is always a way to improve your business management. This guide includes real and practical ways to enhance your online business, which you can use to build successful entrepreneurship.
1. Optimize Your Shopify Site for Mobile Use
Millions of people today browse the internet on mobile devices. Therefore, you need to make sure your Shopify website is mobile-friendly. There are several things you can do to optimize your site for mobile shopping. They include:
- Support for mobiles and tablets
- Optimized text that is easier to read on small screens
- Use of clearer colors
- Use of single and double-column layouts
- Checkout boxes to provide easy access to customers
- Accessible and easy to find contact forms
- Use of interactive graphics
It’s definitely possible to establish a functional and powerful Shopify site for your business that’s perfect for mobile browsing by following these rules.
2. Join a Network of Shopify Stores
Leverage the platform’s community. Many are new to the platform and are in need of support. This is where you will get valuable insights. It can also help you to learn some specific marketing tactics to get you to the next level.
GoodCarts cross-promotes at no cost to you. GoodCarts elevates purpose-driven entrepreneurs and sustainable businesses, so they can create change in local communities and throughout the world. When you install GoodCarts’s free app, they share your business with customers who have previously purchased similar products allowing you to market directly to people who share your passion without having to find them yourself.
Kollectify focuses solely on creating strong Shopify content. As the only content marketing team that specializes in the Shopify solutions ecosystem, Kollectify understands that content is king when promoting your Shopify store. Whether you wish to make your “why” standout from all the others in the room or provide product descriptions that optimize SEO and draw continuous traffic, Kollectify can help.
3. Create New Content Regularly
One way to help build customer loyalty and encourage people to buy from you is to create more content. The more often you post content, the more people will want to hear from you.
To generate content ideas, think of the most common customer questions about your products and industries. You can also visit industry forums for inspiration.
Customers like buying unique and creative products online. This is true even for businesses that sell physical products. Consider using pop-up, in-app, and e-commerce tools to customize your design. If you want to customize your products using visual designs, you can utilize design templates and add-ons on the tools you can find on Shopify.
When it comes to post length, try to aim for pieces longer than 500 words. Not only are those articles likely to be more helpful, longer content also tends to rank higher in the search engine results. Shopify’s help section has step-by-step instructions on how to add blog posts, and the interface is user-friendly.
4. Expand your Product Catalog
If you only sell one product in your store, what are the chances of getting lots of customers wanting to buy the product? It is probably pretty slim. If you don’t sell very many products you won’t get many sales. However, you will still have to keep up with sales and how many customers you are getting.
The more you sell, the more you make. It doesn’t mean you need to sell absolutely everything, but you should consider selling multiple products within your niche.
Find complementary products that you can sell and stay on brand as well as be flexible. For example, if you sell bags, you could also start selling suitcases.
The complementary items you sell should be:
- In demand
- Selling well all over the world
- Something you’re passionate about.
If you need ideas, they’re easy to find on Amazon and Google. Look for similar products that people search for or have bought, giving you an excellent idea of what to offer. You can also try making a personal, non-business, social media account, visiting a similar online store to yours, and seeing what targeted ads you get shown.
5. Invest in high-quality photos
Never underestimate the importance of good pictures on your website. The better your images look, the better your product looks and the more professional your brand seems to the customer.
You can use good product shots in places besides your store. Think about social media posts, especially on Instagram. You can even pair them with customer testimonials to show what the product looks like, or shoot high-end portraits of brand ambassadors with your gear.
6. Optimize your store for search engines
If you sell a product or a service, search engines like Google and Bing should be your number one asset for ranking. Optimizing your store for search engines is the only way you can get a decent search engine listing.
Perform keyword research on your products or on a category of products. This is an absolute must-do if you want to increase your chances of getting products found on the top search engine results.
7. Leverage free sources of traffic
By tapping into free sources of traffic, you’ll start generating analytics on your Shopify store. You’ll see what type of people visit, who opts in, who leaves without performing any action, and ultimately, who actually ends up spending money with you.
Share the news on every social media platform you’re currently on: Facebook, LinkedIn, Instagram, Snapchat, Tik Tok etc. Don’t forget to add your website link to your profiles, too!
Positive reviews will add credibility when strangers start viewing your products. No one wants to be the first person to buy from an online store, so starting off with zero reviews on all your products can be difficult once you reach outside of your own network.
Reddit is a huge platform that is often overlooked by business owners. You can find forums – or, as they are called, subreddits – for basically anything you can think of. Start joining communities with specific interests that make sense for your brand. For example, if you sell organic skincare, r/SkinCareAddiction and r/NaturalBeauty are great communities to join.
Facebook and Instagram are powerful platforms to help you get sales on Shopify, specifically because you can integrate your products directly on your profile and posts.
8. Use Paid Ads Effectively
Today’s online shoppers are bombarded by thousands of advertisements online. When they are browsing websites that sell certain items or you want to get your store noticed, an advertisement is the best way to attract their attention. Paid advertisements are the best way to attract customers who are searching for products they need. But there are certain things to consider before spending the money on paid ads.
Choose to advertise your Shopify store for the right reasons. It could be a slow period in your business when you need to sell products or increase your daily sales. Paid ads are the main source of your ads and profits. Almost all websites that sell physical products in one form or another have advertisements on them. Shopify stores do not have ads for now, however, you can still make sales without ads by making your product look attractive and enticing to buyers.
9. Utilize marketing channels
Social media platforms like Facebook and Instagram are key for growing your business. If you are new to this, there are certain rules you should know and follow.
The fastest and easiest way to get the word out about your product is to market to your existing customers. Once you’ve established a community and followers of your Instagram account it’s time to think about something else. Do you have a Facebook group where you can reach out to them? Are you using a particular Twitter hashtag for each launch of your product?
You can also utilize the social media networks of your competition to market your product. For example, you can set up Instagram, Twitter, Facebook, and Snapchat campaigns targeting the best performing accounts. It is a great way to build an audience, but it is also a great way to push your competitor’s products out of the market. Another example would be Facebook Ads. Ad campaigns help you create a campaign by matching you with the right audience.
10. Partner With Established Brands
If you don’t have brand recognition, partnering with established brands can work wonders for your business. Creating custom product variations or collating existing and popular products into new collections can make you stand out.
You can join PR forces. If you’re joining up with another brand, the budget burden of marketing a new campaign or product is instantly halved. Any influencers, bloggers, and high-level journalists that your partnering brand has relationships with can also be opened up to your store. Use them to your advantage.
More resources mean better offers and giveaways for your customers. If you do decide to join forces with another store, you can pool money for a cash reward or products for a bundled giveaway in exchange for a customer’s email address. As a reward, you will be collecting a bunch of new email addresses for remarketing campaigns later, long after the partnership has run its course.
Partnerships can create awareness for both brands. Whether the partnering store is selling similar products to yours or they’re in a completely different field, combining brands means you can bring a ton of awareness to your brand through new audiences.
11. Embrace Social Media Influencer Marketing
Did you know that social media influencer marketing is so effective that it is now a high-end marketing strategy that is closely followed by big brands like Gap, eBay, and Dollar General? However, this type of marketing requires a lot of content, and you cannot do it alone.
Influencers spread their voices through social media channels with content either pre-compiled by the brand or written in their way by the influencers themselves. In today’s market, influencers operate mainly on Facebook, Youtube, Instagram, Twitter and TikTok. You can read more information on the Best Shopify Influencer App Review 2021.
12. Build an Email List
An email list is the backbone of any successful e-commerce business. A sales funnel isn’t the same if you don’t have any email subscribers. Your customers rely on your products. Without an email list, you can’t manage your customers effectively.
Customers want to know when a product is going to be available. By giving them an opportunity to purchase your product early, you give them something to look forward to. Think about it: What are you more interested in? The latest Nike basketball shoes or the first Nike basketball shoes? Even though the latest basketball shoes are just as great as the first basketball shoes. They’ve just launched. Nike has been making basketball shoes since 1935. The latest basketball shoes are more attractive to buyers.
13. Focus On Retaining Your Existing Customers
It can cost five times more to acquire a new customer than to retain an existing customer. And you have about a 60%–70% chance of selling to an existing customer, while you have about a 20% chance of selling to a new one. When someone has already purchased from your brand, staying in contact after the sale is the best way to further engage with them and promote repeat business.
14. Offer personalized customer services
Each of your products is a unique experience for the customer. Therefore, your focus should be on providing the best customer experience. This includes providing a personalized customer service experience to your customers, as it will definitely help you get your customer’s trust.
When your customers walk through the door and receive personalized service, they take note. In fact, in a study, 76% of customers believe that customer service is a representation of how a business values them. By offering personalized service on a consistent basis, it sets a standard of care that your customers appreciate and come to expect.
Here are a few examples showing a personalized approach:
- Get to know your customers by name
- Recognize and reward loyal customers
- Send handwritten notes
- Reward customers for valuable feedback
- Do business with your customers
- Educate your customers with free tastings, classes and demonstrations
- Pamper your VIPs
- Put the spotlight on customers
15. Create a Rewards and Loyalty Program
Loyalty and rewards programs have been proven as some of the most effective strategies for increasing your shop’s revenue and inspiring customer loyalty.
A study shows that 84% of customers said that they are more likely to stick with a brand that offers a loyalty program. And 66% of customers said that the ability to earn rewards and spend them later actually changes their spending behavior.
As mentioned previously, it is much cheaper to promote and sell to your existing customers rather than acquiring new ones. Not only are the new clients more costly to get, but they also don’t generate as much money as regular customers do. So investing in loyalty and rewards programs can become an essential part of sustaining your business.
- Giving out points through sales. Customers earn these points through purchases and actions they make at your store, and later they can redeem those points for free products, discounts, and coupons.
- Creating a VIP experience for your customers by revolving your program around tiered memberships. This gives your clients the option to earn or redeem points at different ratios. For example, Gold members can earn 20 points for every dollar spent, while Silver members earn 10 points for every dollar.
Just choose and set it up!
16. Sell Internationally
There are so many shops and Shopify merchants already out there. If you don’t get noticed, you will never be among the top-sellers. But how do you get noticed? You need to pay attention to the things people find attractive.
Your customers don’t only want to buy your products from the United States. They want to see that they can buy them from anywhere in the world. Sell your products outside the United States. You will be able to create your own niche. You can sell things like KitchenAid mixers in France, China or Portugal. In other words, use different languages on your website. That way, people who are outside the United States will be able to have a better feel of who you are and what the products that you sell are.
17. Sell on other Marketplaces
Did you know that Shopify’s biggest competitor is also an e-commerce platform? It’s Amazon.
If you want to sell on Amazon, you need to put up a Shopify store in order to be listed. In fact, Amazon could have a short list of the 500 best products for Shopify store sellers.
But does it mean that you should quit your e-commerce platform and move your entire inventory to Amazon? Don’t get your hopes up.
It’s not that simple. The best thing you can do is to open more marketplaces within your Shopify shop. Some platforms like WooCommerce will integrate with Shopify allowing you to sell your products there.
18. Automate your Shipping Processes
If you’re a large enough company, it makes sense for you to get your orders fulfilled by a third-party-logistics (3PL) company. Automated shipping can sound intimidating to companies that are still used to self-fulfillment. Fortunately, today’s software tools make upgrading to automation a much simpler process, especially for companies that already have an online store. Here are a few key steps.
- Integrate E-commerce with Other Shipping Processes. Use platforms that allow you to integrate your shopping cart with inventory management systems and shipment tracking so that each shipping step can be automated and managed from a central hub.
- Improve Your Inventory Management System. Upgrade to a software-focused inventory management system that makes product-tracking nearly effortless.
- Set Key Action Points. Important action points can send notifications to customers about shipments, automatically choose the right packaging, and more.
- Use Shipment Tracking Updates. Using shipping solutions that allow for accurate updates right to your computer or app – and if possible, integrate with the other automation software you are using. Integrated shipping also allows you to automate email updates to customers about when orders are out for delivery; especially with the right ecommerce delivery software and other important status changes.
19. Track your financial performance
Get hold of your payments and expenses with accounting books. Connect all of your sales channels and payment gateways to ensure your financial statements will always be neat and available.
Financial reports will build a complete picture of your sales and expenses for any reporting timeframe. After calculating the gross margin, you may start business planning for the future. You may also compare it with the previous time period and begin budget planning.
You don’t need to do accounting manually, automated software Synder will be happy to help and do all the work for you. Make sure you receive Synder’s flawless and error-free service.
20. Apply Smart Automated Accounting
Automated synchronization of any data and reconciliation are smooth and simple. Whether you need multiple payment options or one-time and recurring invoicing, you are welcome to try Synder and see what works best for your business.
Automatically record all your sales and fees into your accounting books, and get an error-free profit and loss report and balance sheet. The data sync engine brings all the necessary details including amounts, customers, and shipping addresses to make sure your books are perfect.
Customize your synchronization process and automatically apply taxes to your payments based on shipping info and more. Apply auto-categorization of your income and fees and let the software do the job for you
The Bottom Line
If you are a Shopify entrepreneur then make sure you optimize your website and your shop. Keep your e-commerce website/store up to date and profitable. By doing so you’ll increase the number of customers you receive. Follow our 20 tips and you’ll enhance your business!
Connect your Shopify account and other payment and sales platforms with Synder and experience seamless workflow with Synder!