Over the last two years the world of commerce changed drastically because of the coronavirus pandemic which led to more people shopping on the Internet. Nowadays a staggering 85% of consumers around the globe do their shopping online. The numbers are predicted to grow and one day online retail may well become the only option. Can you picture ordering just about anything on the Internet and picking it up from a drone, robot, or nearest “pickup-point”? Easy, right? And it does exist in some parts of the world already. Who could have thought 20 years ago that a cash desk could operate without a cashier?
The world of e-commerce is constantly changing and adapting to become more convenient for both sellers — making it easier to track product performance — and buyers of an online store — allowing for a wide array of payment options.
The key to progress on the market
Sometimes dissatisfaction with a situation brings conflict, other times it forges progress, innovation, and new connections. A good example would be two people trying to sell snowboarding equipment in Canada back in 2006. Tobias Lütke and Scott Lake were dissatisfied with existing platforms so they created a new one. That’s how Shopify came to life. Since 2006, Shopify has come a long way reaching some mind-blowing results.
In this article we’ll take a closer look at:
According to the founder and CEO Tobias Lütke, Shopify is an e-commerce company that provides essential commerce infrastructure for entrepreneurs to become successful merchants. The platform is the most popular system that allows businesses to create their online stores from scratch and focuses on building, hosting and managing sites. The platform provides its shop system as a Software-as-a-Service (SaaS) solution, which means that business owners save on hosting, securing and updating their online store system. The company provides many features that help to meet the needs of e-commerce business:
- Client Engagement
- Performance analysis
Shopify sees itself as an ecosystem for e-commerce.
What’s the difference between Shopify and Amazon or eBay?
While e-commerce platforms such as Amazon and eBay essentially bring customers to sellers, Shopify leaves the sales to the shop owners.
If you decide to start a Shopify dropshipping business, you’ll need to not only decide what products to sell on Shopify, but also think about how your clients are going to find you.
Key statistics on Shopify
- Shopify’s total revenue for 2022 was $5.6 billion, featuring an increase of about $1b compared to the last year.
- In 2023, about 4.4 million websites all around the world are using Shopify.
- In 2023, Shopify sellers are expected to have about 700 million customers.
- In 2022, the value of orders processed on Shopify was $79.5 billion.
- Shopify serves millions of businesses in more than 175 countries and is trusted by brands such as Allbirds, Gymshark, Heinz, Tupperware, FTD, Netflix, FIGS, Penguin Books and many more.
Trending products to sell on Shopify in 2023
The key questions to a successful retail business are:
- What to sell?
- Where to sell?
- How to sell?
While choosing a platform for your e-commerce business and utilizing effective marketing strategies for attracting and keeping your customers as well as building a brand name are important for new entrepreneurs, selecting trendy items will keep you in the competition.
How to find the best product to sell on Shopify?
Seems pretty easy and logical, but the crux in finding the best products to sell in a Shopify online store is how one finds them. How do you choose the right and, as a consequence, profitable items?
- One possible solution is to use product research tools like Trend Hunter, and search tools like Google Trends and YouTube. When customers search certain words online, it causes them to trend. These search results give a clear idea of what things are gaining popularity locally or even globally.
- Another way is to use other e-commerce platforms like eBay, Amazon, or Alibaba’s bestsellers tab (Amazon’s, for example) to get an idea about the most popular items sold in their online stores.
- It might be wise to review social media hashtags, influencers, and trending posts, as social networks are now not only a place to share personal photos and opinions, but also an effective selling tool.
- One more strategy to consider is checking trending news which might give an idea of what items will be in demand as a result. A good example may be yoga mats. The market of yoga mats is expected to reach $13.49 billion in 2025 due to the aftermath of the Covid-19 pandemic and people’s growing awareness about health problems connected to it.
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The best items to sell on Shopify
The Internet abounds in lists of 2023 best selling Shopify products including Shopify’s own review, which might give some fresh ideas for Shopify store owners. Whether you’re just planning to start your dropshipping business or you already own a successful Shopify store, this information could be useful. In this post, we’ve tried to categorize Shopify’s best-sellers and analyze some general 2023 trends. Here’s a list of 10 categories of products that might benefit your Shopify business.
1. Home-related products
If you look at the list, you see many home products like household cleaning supplies, curtain and drape rings, measuring cups and spoons, and dinnerware. We might assume that people are spending more money on home goods because they have spent considerably more time at home in the last 3 years. The 2023 list is a logical extension of the previous year’s list, as here we come across blackout curtains, portable blenders, wine fridges, door mats, i.e. people are continuing to buy products that create a special home ambiance.
2. Beauty products and health products
While last year’s hot selling care and health products listed jade rollers, yoga mats, fasting tea, and acne patches, this year’s specials are eyelash accessories and shampoos. Again, it’s hard to believe there will come a time when beauty and health/diet products will become unpopular. Health and beauty products could be a profitable idea to sell online in a Shopify store, especially when you also have the right marketing like YouTube tutorials, or collaborations with beauty bloggers.
3. Pet products
Popular dog beds typically selling well in Shopify online stores last year transformed into pet carriers and crate accessories, as people started to travel with their pets again. There will be no surprise if next year something like eco-friendly pet cosmetics or pet toys become bestsellers.
4. Hobby and leisure
Books have not lost popularity since 2022. The US book publishing industry net revenue is estimated at $25.71 billion. This market has seen exponential growth in 2022-2023 with over 20% increase in global order of print books and 335% increase for e-books.
Records’ global market size is $1.3 billion and growing. So selling vinyl LPs and CDs might be a great niche as you start your business.
Obviously, books and records have claimed their place as some of the best products to sell on Shopify now and for years to come.
When it comes to children’s entertainment, toys, popular in 2022, have been replaced with play vehicle accessories in 2023. Toy purchase decisions are often made because of recommendations from friends and influencers, so this should be kept in mind when marketing these best Shopify selling products.
5. Home office equipment and consumer electronics
As Covid-19 made working from home a new normal, the market of consumer electronics is skyrocketing and is expected to rise to $989.37 billion by 2027. So for the recent couple of years Shopify stores selling home office equipment have witnessed steady demand. But while 2022 saw the rise in tablet computer sales, 2023 focuses on computers and mouse pads. Shopify online stores dealing with consumer electronics also focus on cables, cameras, LED projectors, and smartwatches. And besides finding the right product, it’s also crucial for Shopify store owners to define the target audience and market directly to those consumers, as for example, the needs of a gamer, a parent working from home, and a college student are drastically different.
6. Smartphone Accessories
The craze for smartphones nowadays has become extremely big business, so smartphone accessories deserve a separate listing category on the list of best selling items in a Shopify store. And if you can’t make up your mind what to sell online, smartphone accessories can be an excellent option as they are widely used. Having become a daily necessity, they have a steady market demand. The global cell phone accessories market is forecasted to reach 413.2 billion U.S. dollars in 2030. Of course, this market is now highly competitive, but if you want to stand out, you could think about customized smartphone accessories – a simple yet effective way to foster customer relationships, and boost sales.
7. Digital products
Another tendency is that in addition to physical products, Shopify stores can also sell digital products. Such products are popular among customers because they can have immediate access to them right upon purchase. Examples of digital products include online services and downloadable files like digital art, videos, or audio clips. Additionally, a Shopify store can sell non-fungible tokens (NFTs), which are also digital products.
8. Vegan products
As veganism has clicked with a great number of people all over the world and become part of the mainstream culture, vegan products might be one of the best products to sell in your online store on Shopify. An environmentally sustainable e-commerce business nowadays can be a powerful branding and marketing strategy. Most millennials now are willing to splurge on eco-friendly vegan products, so there’s a growing demand for such goods and services. And if you sell organic and cruelty free products, you show your vegan audience that you really care for their community and our planet on the whole. Demonstrating a clear stance on issues that matter to your customers has a high potential for boosting your brand awareness and sales.
9. Kids clothing
Kids wear is an ever-popular product to sell in both online and in brick-and-mortar stores. Online search for baby and toddler clothing has risen by 250% over the last two years. And currently baby shirts are on top of the competition, being among the best products to sell to new parents. According to Google Trends, the interest in this product is increasing: the keyword “baby shirts” or its variants is searched around 13,000 times every month. So if you want to sell a product that has a high demand among customers, baby shirts could be a good option now. Therefore, it’s recommended that you start acting quickly to take advantage of this trend.
10. Car and bike accessories
The niche of car and bike accessories can be a good idea for starting a Shopify dropshipping business. It’s possible to find trending products for almost any type of customer, whether they ride a bike or drive a car. Some popular car accessories include license car floor mats, plate frames, and bumper stickers. Similarly, the bike accessories market is also growing, and some popular items for cycling enthusiasts include tire repair kits, bike pumps, bike helmets, and bike locks. This niche is worth considering for anyone looking to sell products on Shopify because people like to customize their cars and bikes, making them unique and improving their performance, which makes these vehicle accessories some of the top products to sell on Shopify.
Things banned on Shopify
There are millions of products to sell on Shopify, but when starting an online store, you should be aware of products that cannot be sold using this platform. There are some logical restrictions on items that promote or induce:
- Child exploitation
- Harassment, bullying, defamation and threats
- Hateful content
- Illegal activities
- Malicious and deceptive practices
- Terrorist organizations
Shopify also protects its clients against:
- Disclosure of personal, confidential and protected health information
- Disinformation on Covid-19
- Receiving spam
Shopify’s 3 guiding principles are:
- Make commerce creative
- Make important easy
- Make everything else possible
According to the CEO of Shopify, the company does everything for businesses and partners to thrive and NOW is the time “to seize opportunity and create your own certainty” with Shopify at hand. The key to success is to find a niche for your online store that is not oversaturated with sellers, see the oncoming popularity growth of some products and bridge the gap.
Once you’ve set up your Shopify store, you’ll have to think about an accounting solution to take care of your sales transactions, fees, and other related costs, which links your Shopify account with your payment processor and the books. Here is when Synder comes in handy! You can easily try it for free for 15 days or book office hours to see how a single app can let you get rid of loads of mundane accounting tasks and provide you with helpful business analytics in just a few clicks.