How To Start A Shopify Store And Run It Successfully: A Shopify Starting Guide

How To Start A Shopify Store And Run It Successfully: A Shopify Starting Guide

You may want to start a new career or may consider starting an e-commerce store as a possibility of additional income. Whatever the reason, selling on Shopify may become your solution as it’s really easy and convenient. 

In this article, we’ll answer all your questions so you can have a better picture of what it’s like — to start your own small business with Shopify.

A guide to e-commerce business with Shopify:

1. How to start a Shopify business: setting a goal and choosing product ideas for your store

2. How to set up a Shopify e-commerce store?

3. How to customize a Shopify store?

4. Starting to sell: How to add products to Shopify?

5. How to add helpful pages to your Shopify store?

6. How to add a blog to your Shopify store?

7. How to add your shop policies to Shopify?

8. How to improve SEO on Shopify?

9. How to turn on Shopify email notifications?

10. Which Shopify payment providers to use?

11. How to add tax on Shopify?

12. How to set up product shipping on Shopify?

13. How to optimize customer service on a Shopify store?

14. How to add apps to a Shopify store?

15. Do you need to run a Shopify marketing campaign?

✔️ How to start a Shopify business: setting a goal and choosing product ideas for your store

👉 Don’t think too much to grasp an opportunity.

When you start with an e-commerce store, you do it for a purpose. This way, the first thing you might want to do is set your goal. Why do you want to run an e-commerce shop? Do you want it to be your full-time business or just a side project for some additional income? 

Your next step will be choosing what to sell in your Shopify store. Here, you need a wise approach because – it’s a sad truth – about 95% of new e-commerce products fail. The reason is e-commerce is a highly competitive industry, and the competition increases year over year. At this point, you might want to be careful in selecting products for your e-commerce store. Here are some recommendations for choosing your product ideas:

  • Run trend research. You definitely want to sell products that people intend to buy. That’s why you can’t skip research (a lot of research, being frank). Depending on where you’re going to sell, look for what local people prefer to buy. Think of everything that they might need, and consider every little detail. You might want to consult online consumer trend publications, use product trend discovery sites, do social listening, etc.
  • Consider a narrower niche. Choosing smaller categories and narrower niches to run your e-commerce store at the start might be a great idea. After all, we often hear the start-small thing. This decision comes with a smaller number of potential customers. On the other hand, you have fewer competitors and a more targeted audience with a higher purchasing intention. Think about one more virtue: lower competition makes it easier to win top positions at Google and other popular search engines, which can be more cost-effective and efficient in terms of advertising.
  • Go through customer product reviews on popular e-commerce websites and marketplaces. If you plan to run your e-commerce store for a long time, the quality of the products you sell can be a cornerstone of your success. Customer reviews can be an invaluable source of truth about product vendors to avoid. They can also give you plenty of ideas about what people like to buy, so you can promote these products by emphasizing higher quality.
  • Start with what you have. Have you already bought a set of products for your e-commerce store? It’s totally fine. After all, you can start with what you have and analyze your product performance to identify top-sellers, low-sellers, and those poor things that go obsolete. This way, you can tweak your inventory using your real numbers (which can be a great path to increasing profitability).

When you’re considering some Shopify store ideas,  just remember that every great achievement was once considered impossible. No matter how crazy an idea might seem to you, take every opportunity and try it out. Yet, it’s also crucial to realize that even behind the craziest ideas there must be some solid rationale.

It takes a lot of time and energy to come up with a business plan and sustain it since your Shopify store name will be the representation of not only your Shopify small business but you as well. The best way to choose your Shopify store idea is by looking at your skills and interests. Maybe you’re a wonderful DIY person who thinks that there are too few stores with cool stuff in your favorite fandom. Maybe there’s an opportunity that you’ve been overlooking as you search for the perfect niche or what people may like, forgetting about your own interests.

Once you do this,  it’ll be much easier to see what direction your Shopify e-commerce store should go in. 

✔️ How to set up a Shopify e-commerce store?

👉 Use the Shopify store name and create your Shopify domain — this will be your store.

Starting a Shopify store will take less than 10 minutes. We’ll guide you through the whole path providing the examples you may need. So first things first — you need to log in to Shopify’s dashboard and set up your Shopify store.

Your path on this step will be the following: Shopify adminSettingsGeneral

Here you can change your Shopify store name, address standards and formats and your store currency.

In the tab Domains, you can also buy a new Shopify domain for your e-commerce business, connect existing domain or transfer it to another one. 

Now it’s time to improve your Shopify store visually. Let’s take a look at the provided options.

✔️ How to customize a Shopify store?

👉 Be practical.

Starting a Shopify small business is a great choice for people looking to create and run an online store without any experience in creating web pages. 

Shopify offers a range of themes and templates that will help you create the perfect store for your brand. You can customize your Shopify store in any way you’d like. 

Go back to the Shopify admin and go to the Online Store → Themes. Here you can choose one among Shopify’s free themes or purchase a theme for your store from the paid options. If you want to copy a theme of a certain store but you’re unsure of the exact theme used, you can use Shopify Theme Detector to quickly determine the theme being used on that Shopify store.

Shopify store themes and templates are easy to use and customize. You don’t need to have any special design skills to customize a Shopify store and make it look good — you can edit almost anything to create a Shopify store that is as unique as your small business

The main advantage is that each theme has a description for which store this one will be a great choice, which pages have been already added to the Shopify theme and more. 

Another option is to customize your Shopify store by yourself (remember that a visually appealing store is important but your main goal here is to sell the product).

Here you’ll see a whole range of different tabs that probably catch your eyes. Let your curiosity win this battle between rushing and the desire to have a quick look. Check them all just to understand what’s essential to you on the first steps. 

✔️ Starting to sell: How to add products to Shopify?

👉 Make the product noticeable with the help of images and descriptions. 

When you’ve set up and customized your e-commerce store, it’s time to add your products and start selling. After all, it’s what you run your Shopify store for.

Adding products to your store is considerably easy using Shopify’s tools. And also not that time-consuming.

First, head over to your Shopify admin → Products. You’ll be taken to the product page where you can start adding your Shopify store products. Click the Add Product button in order to start creating your first product listing! 

There are two ways to add products to your Shopify store: manually and automatically

When adding products manually, you need to upload a product image for every item you want to sell on your Shopify store. In contrast, when adding products automatically, you only need to upload a product image once, and then any time someone purchases that item from your site, Shopify will automatically update their order with those items.

📌 Note: consider possible searching questions about the product you sell to gain more audience and improve your Shopify’s SEO. 

After that, you can manage your pricing, inventory and shipping options for your product.

The options you can choose under each section:

  • Pricing section: whether to charge tax on this product or not.
  • Inventory section: tracking quantity (yes/no), continue selling when out of stock (yes/no).
  • Shipping section: whether it’s a physical product or not.

✔️ How to add helpful pages to your Shopify store?

👉 Make them as informative as possible so your customers won’t have any questions about your products. 

Selling on Shopify isn’t only about adding products to the store but it’s also about making your Shopify store trustworthy. You can gain this trust through these helpful pages. But how many of those helpful pages should you actually create? 

Creating helpful pages is one of the most important ways to keep your Shopify e-commerce small business running smoothly and looking fantastic. 

Go to the Shopify admin → Online store → Pages → Add page. This will take you to the page editor.

If you’re just getting started with a Shopify store, here are some pages you might want to consider: 

  • About Us: provide contact information, tell more about your Shopify store and yourself. This will help see that the store isn’t something inanimate — there’s a human being behind the screen. 
  • Shipping: this page will tell customers about all shipping details, as well as whether they qualify for free shipping, and how long it will take to ship their order. 
  • FAQ: provide the answers to the most frequently asked questions about your Shopify store that may appear in the customer’s mind.

✔️ How to add a blog to your Shopify store?

👉 The Shopify blog is where you can be fancy, actually. Share new information with your customers and keep them updated about new products.

Creating a blog for your Shopify e-commerce business in your store itself is pretty similar to the previous step.

The Shopify blog can be used to provide valuable insights for your followers. It’s a way to share the best practices, promote products, announce updates, or simply tell the story of your company or about some interesting cases. Shopify blog pages also give you the opportunity to promote new products or promotional offers that may not otherwise be seen.

Go to the Shopify admin → Online store → Blog posts → Create blog post. You can also add images and videos to your Shopify blog pages. 

When the page is published, you can manage the Comments section as well by searching “blog” in the search bar at the top of the page.

✔️ How to add your shop policies to Shopify?

👉 You should be strict, but loyal so that the customers can trust you and your products.

The platform gives you the freedom to set your own policies for your Shopify store. It’s also possible to create your own custom policies that you apply to your Shopify small business. 

📌 Note: The most important thing you need to know is that every change you make to your Shopify policies will affect all of your products and orders currently in the store.

To manage Shopify policies go back to Shopify admin → Settings → Policies.

Here you can update your:

  • Shopify refund policy;
  • Shopify privacy policy;
  • Shopify terms of service;
  • Shopify shipping policy.

Shopify itself recommends you to add to your refund policy the following information:

  • Which items are eligible for return and exchange;
  • How long a customer has to make a return or exchange;
  • In what condition products can be returned;
  • How to initiate a return;
  • Which products are final sale.

✔️ How to improve SEO on Shopify?

👉 Search for possible keywords that can lead people through search engines to your Shopify store and use them when writing helpful pages or blog pages.

You’ve got a great Shopify store, but no one can find it? It’s not that your site lacks quality content – it’s just that your Shopify small business needs the right search engine optimization (simply saying, SEO). 

SEO has become an integral part of small business’ marketing strategy on the Shopify platform (anywhere actually) and it has a significant impact on your traffic boost. 

SEO isn’t something you do for your Shopify store. It’s something you do for your customers. It’s about trying to predict what the user wants and finding the best way to give that to them. When done well, it can help you increase your Shopify small business traffic, conversions, and sales. But when done poorly, it can actually be harmful or even worse than doing nothing at all, so be careful!

✔️ How to turn on Shopify email notifications?

👉 Unfortunately no small tip for this one… Check the block for details. 

You need to know exactly what’s happening in your Shopify store at all times, and you need the ability to respond quickly to any situation that arises. Quick responses are also the reason your customers may respect you and your small business. And that’s where Shopify email notifications come in! 

But how to set up Shopify email notifications? 

The first one is: go to the Shopify admin → Settings → Notifications. Here you can check the codes for each notification to make sure they meet your needs. 

Then go to the Staff order notifications and click “Add recipient”.

Here all you have to do is to write the email to which you want to receive Shopify email notifications. Then click “Add an order notification”.

📌 Note: After that at the very bottom of the page you can check whether your desktop notifications are turned on or off (they will probably be turned on by default but it’s best to check just in case). 

✔️ Which Shopify payment providers to use?

👉 The e-commerce platform provides you with a bunch of alternatives you can use to manage your Shopify store. All you have to do is just choose a better option.

One of the most important aspects of running an e-commerce store is the ability to take secure payments. 

When someone wants to buy from your Shopify store, they may be stuck with the question of how to make the payment. Luckily, you have a lot of alternatives of different Shopify payment providers that can become your perfect solution. This will allow you to offer your customers more options when it comes to paying for their purchases. 

You can manage Shopify payment providers by going to the Shopify admin → Settings → Payments.

Here’s a  list of payment providers from which you can choose the best option for your small business:

  • Shopify Payments;
  • Stripe;
  • PayPal;
  • Amazon Pay.

You can check alternative payment options as well.

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✔️ How to add tax on Shopify?

👉 You can customize your Shopify sales tax by setting up tax-specific rules. 

Taxes aren’t always fun to deal with, right? But they’re an integral part of life and especially small business. As a Shopify e-commerce store owner, you’ll need to set up tax rules for your store. Depending on the country in which your business operates, you may need to set up more than one tax rule for your products. 

Using Shopify’s admin tools, you can easily customize the Shopify sales tax. Begin by heading over to Shopify admin → Settings → Taxes. There, you’ll see an option to edit the tax settings for every possible territory belonging to your country (regional taxes) or state (provincial taxes). 

If you want customers located in one territory or state to pay different rates than customers in other territories or states, simply change the settings for each territory or state accordingly.

If you’re already collecting taxes in a particular region, you can manage your Shopify sales tax. All you need to do is click the button “Manage”. 

✔️ How to set up product shipping on Shopify?

👉 Learn more about Shopify shipping options in our blog post “30 Best Shopify Apps to Increase Sales and Maximize Your Profits (part 3 — Selling)”.

Managing shipping from your Shopify e-commerce store can be a hassle. You have to take into account the cost, time, and packaging itself. Being a Shopify small business owner means you can’t overlook this important aspect. However, it can be hard to know where to begin. 

You can check and manage all the settings by going to Shopify admin → Settings → Shipping and delivery. 

Shopify Shipping is Shopify’s integrated service that helps you run your delivery without any troubles. It allows you to set up tariffs and offers discounts or credits depending on the customer type. You can also integrate Shopify shipping with third-party carriers for even more options. 

Here you can check the list of shipping carriers with which Shopify Shipping works.

✔️ How to optimize customer service in a Shopify store?

👉 It’s important to have strategies in place beforehand to ensure that customers are getting the help they need from you before they buy. 

Just like with any other e-commerce store, selling on Shopify can be challenging. Your success depends on your ability to provide your customers with the best possible experience from the moment they land on your Shopify store until they make a purchase. 

One of the most important parts of this process is providing the customers with accurate customer service. It helps you build trust and a good first impression with your customers and it ensures their satisfaction with your products on your Shopify store. 

Not only does it help create a positive customer experience, but it also helps you learn how customers use your Shopify store and what needs they have. That way, you can fix issues and improve the layout to make it more user-friendly and efficient for your customers. 

✔️ How to add apps to a Shopify store?

👉 Through the Shopify marketplace you can find whatever app you want. It’ll help you with the work A LOT. 

Do you want to increase your Shopify store sales? Then you need to learn how to use the right apps. There are a variety of apps that can help you make your e-commerce store more efficient: from boosting your social media presence to improving customer service. With the right mix of apps, you can take your e-commerce business to the next level.

Your path on this step will be Shopify admin → Apps. Here you can customize your Shopify store as you like trying out different apps. Whether you need inventory management or customer alerts, Shopify has an app for that. 

If you’re looking for some inspiration on great Shopify apps ideas, we also have a list of our favorite apps that help improve your Shopify store. Here are some of the best Shopify apps that can help your small business get more sales.

✔️ Do you need to run a Shopify marketing campaign?

👉 Of course! A simple answer to a simple question, that’s it.

Marketing your e-commerce store is the process of getting your products or services in front of potential customers. Marketing can be done through advertising, publicity, and various other methods. The goal of marketing is to create awareness for your business so that people continue to buy your products or services.

Shopify small business owners often struggle with tight deadlines and budget when starting a Shopify store. The marketing strategies they can implement are usually very limited. One way to get the word out about your Shopify store is through your social media channels. 

With the right Shopify marketing campaign, you can increase your visibility and take your small business to the next level. You’re now in charge of promoting your brand and ensuring that it stands out from the crowd.

Check the marketing apps for your Shopify store in our blog post.

Final thoughts

Shopify is the perfect solution for any entrepreneur looking to get their small business up and running quickly. If you’re trying to start your business from scratch or if you want a new challenge, then starting a Shopify store can be a great idea. It’s easy and doesn’t require any experience in the world of e-commerce or website building. 

Shopify’s inbuilt features can help create an attractive and efficient Shopify store. It also simplifies the process of building an online shop and provides you with all the tools needed to get started.

Let us know if this kind of Shopify tutorial was helpful to you!

Volha Belakurska

Volha Belakurska

Volha is an experienced copywriter with 10+ years experience writing for the information technology and services industry and a 5+ years sole proprietorship background. Passionate about all things tech, she is especially interested in topics lying at the confluence of business and technology.

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