A Step-by-Step Guide On How To Change Your Etsy Shop Name

A Step-by-Step Guide On How To Change Your Etsy Shop Name

Etsy is an online platform that enables creative entrepreneurs to sell their handmade goods and vintage items. As you grow, you might want to change your shop name to reflect the evolution of your business.

This step-by-step guide will help you understand the process and make the transition as smooth as possible. It will provide you with a clear understanding of what goes into changing your Etsy shop name and how you can successfully do it without any hiccups.

Why You Might Want to Change Your Etsy Shop Name

You might want to change your Etsy shop name for many reasons, including:

You want to reposition your brand.

If you have been operating your shop for some time, you may want to reposition your brand to better correspond with your current customer base. You can do it by changing the name of your shop. Your shop name should be descriptive of your brand and products.

You want a shorter name.

Shorter names are easier to remember and make your shop stand out. However, it needs to be original and not trademarked by anyone else.

You want to expand your products. 

If you introduce new products to your shop, you might want to change your shop name to include these items. It can help customers better understand what your business is all about.

You want to address a negative review. 

If a customer has left you a negative review, you can use the opportunity to change your shop name to rebrand. It will help you to distance yourself from the previous name and review, and can also help you steer the conversation toward a more positive note.

You might want to know that there’s no Etsy fee for changing your shop name and appearance, however, the number of changes is limited to five times.

Tips for Choosing a Good Etsy Shop Name

Choosing the right name for your shop is one of the most important decisions you will make as an Etsy seller. Your shop name will represent your brand, so it’s crucial that you select something that is memorable, easy to spell and pronounce, and resonates with your target audience.

Here are a few tips to help you select the perfect name for your Etsy shop:

  • Think about your brand. 

The first thing you need to do when selecting a name is to think about your brand. What is the message that your brand is trying to convey? What are the products that you are selling? Your Etsy shop name needs to reflect the essence of your brand.

  • Make sure the name is not trademarked. 

Before you start to shop for a new name, make sure that no one else has trademarked it. You can search on the United States Patent and Trademark Office website to check for any existing trademarks. If your desired name is on the list, you might need to find an alternative.

  • Make sure it’s easy to pronounce and spell. 

You don’t want your customers to struggle to pronounce or spell your name. It may frustrate them and cause them to not return to your shop again. Your name needs to be clear and concise so everyone can understand what your business is all about.

  • Keep your brand consistent. 

When you change your shop name, you are basically rebranding and changing your image. Make sure that your name is consistent with your brand so that your customers don’t feel confused or misled.

  • Stay away from trendy words. 

Trendy words may be catchy, but they won’t be relevant a few years from now. Instead, focus on selecting the words that will remain relevant for years and support your brand message.

How to Change Your Etsy Shop Name

If you have decided to change your Etsy shop name, you can follow the steps described below.

  • Log in to Your Etsy account and choose Shop Manager in the upper-right corner.
  • Head to your Settings right above the Sales Channels in the drop-down menu.
  • Click the Info & Appearance button to get to your store overview.
  • Click either on Shop Name or the Change button and enter your new Etsy shop name (remember that it can be up to 20 characters long and can’t include spaces or punctuation. Use capitalization to differentiate separate words.)
  • Click on Save to finish the change process.

After changing your shop name, you might want to consider changing your banner and description to resonate with the new name and brand concept.

How to Notify Your Customers About the Change

Now that you have changed your Etsy shop name, you need to notify your customers. You can do this in one of the ways:

You can notify them by email, introducing the new name of your shop and giving a short explanation of why you made the change. It’s a great way to keep your customers updated and help them feel connected to your brand.

You can add a new announcement on your About page to inform your customers about the change while keeping it on your website.

What to Do After You Change Your Etsy Shop Name

Now that you have changed your name, it’s time to focus on the next step: optimizing your listing. You can do it by:

  • Adding keywords. 

Adding keywords to your title and product descriptions will help your products to rank higher on Etsy. It will increase your sales and help you to get more eyes on your products.

  • Increasing your Etsy views. 

The more views your products get, the more likely potential customers will click on them. You can increase your views by creating helpful and engaging content to post on social media and your blog and being active in Etsy forums.

  • Having more reviews. 

Reviews are an excellent way to increase your sales. You can ask your current customers to leave reviews. You can also leave reviews on other products in an attempt to help out other sellers. It’s a great way to build up your reputation as a seller.

Wrapping Up

Changing your Etsy shop name is not rocket science; it takes a couple of simple steps in your account. However, you need to have a good reason for a change and choose your new name wisely to keep with your brand message and be easy to remember. You might also want it to be unique. Ultimately, Etsy limits the number of symbols in the shop name field, so you need to stick to a length of up to 20. You might also want to notify your customers about the change by email or social media. This way, they can easily find you when they want to get back and buy more from you.

Are you an e-commerce business selling on Etsy? Should you like to improve your e-commerce accounting, feel free to schedule a free demo to understand how Synder can help you stay on top of accurate reporting, flawless reconciliation, and a smooth tax season.

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Anastasia Su

Anastasia Su

Anastasia is a FinTech writer with experience working as a freelance writer for small business owners. She has participated in numerous events dedicated to business management and marketing. Anastasia is inspired by the fact that each successful business is a result of proper structuring so she tries to analyze every step and wants to share her observations with others.

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