The ecommerce landscape is continuously evolving with newer trends making a grand entry. At the same time, you’re likely to face cutthroat competition in this segment. Businesses need to innovate to survive the competition and stand out. One effective strategy to achieve this is through the adoption of white-label solutions.
By adopting white-label solutions, you can improve visibility and gain prominence. Most of the ecommerce website development services providers can help you build, scale, and grow your online commerce solutions. It provides the stage to get started quickly without compromising on core business aspects.
This article will help you understand how white-label solutions can assist you in scaling your ecommerce business and grow sustainably.
What is a white-label solution?
You’ve heard terms like private label or rebrandable solutions. They’re alternate terms used to define white-label solutions.
A white-label solution is a product or service developed by another agency or software platform that you can claim as your own. You can easily rebrand them and sell them under your services tag.
For the ecommerce niche, you’ll find diverse products, software platforms, and services that culminate into white-label services. You can utilise these ready-to-use products or services to complete a particular business need.
Moreover, white-label allows you to customise the products or services as needed.
If you’re questioning the importance of white-label in ecommerce, here’s a quick take on that. When you look at an ecommerce business growth, it involves scaling operations and reach. You must plan for inventory, infrastructure, and expansion possibilities.
This process will involve several aspects, including customer acquisitions and streamlined operations. White-label can help you enable the services your business requires the most minus the hiring cost. Getting in touch with re-brandable ecommerce website development service providers can help you develop ecommerce solutions from scratch as per your requirements.
You can scale your operations seamlessly using the predefined templates, products, and services.
Types of white-label solutions
You must know the diverse types of white-label solutions you can adopt to scale your business organically. Here are a few essential types you must know.
1. White-label products
They’re items that a particular business has created to solve the problems faced in the target niche. You can use these products by adding your logo, branding elements, and name to sell them to your clients.
These products allow you to harness the provider’s expertise in the niche while you focus on your core jobs. It enhances the time-to-market for your business and allows you to provide cost-efficient solutions.
Chatbot apps like ChatGPT or Bard are great examples of white-label products. You can add it to your bouquet of services and offer conversational marketing services. Apart from software, this particular white-label solution has been used by the electronics, cosmetics, and apparel industries.
2. White-label services
There are several services your business wishes to offer but need help to do so. Core expertise, budget, and infrastructure pose typical restraints in your case. However, you can still add those to your core by including white-label services.
It allows you to outsource these services to a platform or agency that can support you in the endeavour. For instance, support services, call centre solutions, and logistics are services that can take up a lot of your time and money.
Using white-label services, you can add them to your core bouquet without adding the experts to your in-house team.
3. White-label software platforms
They are ready-to-use software platforms that can help you incorporate the different services into your website or platform. For instance, if you want to add multiple payment options, you can add white-label payment gateways.
You can rebrand it as yours and increase the credibility of the platform. You can add white-label inventory management or warehouse management software to manage your supply chain.
These software platforms can help close the technical gaps in your business. You don’t need to have in-house expertise to manage these platforms. The business that has developed the solution can help manage the updates or technical glitches.
Top benefits of embracing white-label solutions
There has been a sudden increase in the talks surrounding white-label solutions. So, why should businesses adopt them, and how will they benefit?
#1 Faster time-to-market
You’ll be able to reach your target market faster with white-label services. You don’t need to ideate, create, or test the product. The products/services are already available in the market. This reduces the build-to-deploy timeline. You can add your brand elements and get started. As a result, it helps you focus on branding and marketing the products/solutions.
#2 Improves cost-efficiency
When you start creating a new product or service, it can take time. You may need to invest months of hard work, resources, and infrastructure to get started. And nothing ends after launch; your team should continuously improve the software solution.
You can end these cost demands by adopting white-label solutions. It’ll remove the R&D, team hiring, designing, and manufacturing costs involved with producing a product/service. You can use the money to fund your marketing and enhance visibility.
#3 Mitigates the risks
Developing a product requires the handwork of experts in the niche. And you may need help finding the right resources to turn your ideas into effective solutions.
White-label solutions are developed by experienced people. They have accurately defined the solutions, eradicated the bugs, and addressed the issues. You can leverage this expertise to expand your startup effortlessly.
Moreover, it reduces the risks related to error-prone code or issues in the product.
#4 Easy to scale
It’s crucial to organically scale your business to attain maximum conversions and peak profits. However, you may need the infrastructure and resources to scale your operations. If you opt for white-label solutions, you can manage the peak demands without scaling your in-house infrastructure.
Moreover, it can also help scale down the resources when you don’t need them. You don’t need to spend a lot of time or effort upgrading your team.
A step-by-step guide to scaling ecommerce app with white-label services
You’re aware of how white-label solutions can scale your business using cost-efficient methods. You can add products or services without actually developing them. Here’s a guide on how to use these white-label solutions to scale your ecommerce store.
#1 Determine your business goals
What additions does your target market need? What’s the purpose of adding these services or products to the ecommerce store? Will it help you achieve the goals you’ve established for the business?
Answering these three questions can help determine the type of white-label solution your business needs. You’ll know if you must address an operational requirement or technological addition with the white-label service or product.
It’s easier to research the white-label solutions once you’ve identified the user’s needs and goals. It also guides your stakeholders towards the decision.
#2 Research to find the best providers
You’re aware of the white-label solution your business needs; it’s time to identify the provider who can fulfil your requirements. You must research this aspect a bit.
There are several providers in the market. However, only a few can provide you with the solution you need. Moreover, you must look at factors such as the quality of products/services, their track record, and reputation as a provider.
You must check their reviews and ratings on reputable sites. Look at their support services, as that is pivotal in business success.
A good partner can help you succeed in your ecommerce domain with the ideal offerings.
#3 Add brand-aligned customizations
You can launch the products or services to the market using the white-label shortcut. The only thing remaining is aligning it with your brand.
You can customise the product or software using the brand elements. Add the logo, typography, and other highlights that help your user connect with the addition.
You must always choose white-label products that offer flexibility and excellent customization possibilities. It can help you enhance the offering and make it relevant to your target market.
#4 Integrate with internal systems
Your white-label solutions are a successful addition when they can integrate with the existing systems. Say you’ve added a warehouse management solution. However, if it can’t integrate with your store or mobile applications, the data will remain in silo.
This won’t be useful to your business. When your white-label product or platform integrates with the other systems, it ensures seamless operations. Moreover, it can adapt to the existing systems.
#5 Prepare a marketing strategy
You must focus on a strong marketing strategy to launch your white-labeled products. The marketing strategy should communicate the USP of your rebranded solution. Moreover, it should leverage the different digital marketing platforms to enhance discoverability.
You must plan to build awareness and attract your user’s attention. The idea is to use the marketing strategy to move your users through the AIDA model. The ultimate game plan is to get them to take the planned action.
#6 Monitor performance continuously
Your job doesn’t end with deploying the ecommerce white-label solution. You must monitor the platform using the valid KPIs. This would help you track your customer’s behaviour on the platform, understand the usability, and derive the performance parameters.
It’ll help you optimise the solution for better usability. As a business, you must continuously monitor the product and improve it for usability.
The top white-label solutions for ecommerce
Several white-label solutions can streamline your ecommerce business operations and enhance conversions. We’ll discuss the top four used by major online commerce stores.
#1 White-label ecommerce platforms
This platform can become your gateway to a turnkey solution. It can help you quickly get started with your ecommerce business.
This white-label solution will cover all aspects of ecommerce development, from infrastructure to operations. They’ll offer in-built templates, shopping cart solutions, and online payment solutions that enable you to secure transactions.
You can quickly assemble these aspects and start your store within minutes. As you don’t need to focus on developing the store, you can focus on your marketing strategy and convert faster.
#2 White-label payment gateways
Payments are crucial in the ecommerce business segment. You must ensure that the payment gateways are secure and fast. If you don’t want to develop an in-house payment gateway, you can use the white-label solutions. They come with several security features, including fraud protection and recurring billing.
Moreover, these gateways support multiple payment modes, enhancing the user’s shopping experience.
#3 White-label dropshipping services
Dropshipping is an increasingly popular ecommerce model. You can use it to sell products that you don’t own. However, adding drop shipping to your store can be challenging. Moreover, building a dropshipping model can take months.
You can use the white-label drop shipping services to get started with order fulfilment, shipping, and other processes. It’ll enable you to start your dropshipping business without the hassles of development-to-deployment.
It’s also easier to scale this service without any operational or logistical challenges.
#4 White-label marketing services
Marketing is core to your ecommerce business. It helps you increase your discoverability and improve your digital presence. White-label marketing services include all facets of marketing, like SEO, email marketing, and content.
You can harness the potential of these services without hiring an in-house expert. This saves costs while helping you with a full-fledged marketing team.
Overcoming the challenges
Every solution comes with challenges. White-label solutions for ecommerce businesses come with their limitations.
- It’s paramount for your business to maintain quality while using white-label solutions. However, this depends on your white-label service provider. To overcome this challenge, you must fully assess your provider and devise clear communication channels before proceeding.
- When using white-label solutions, the chances of getting stuck are high. This is not your core area. This means you’re likely to struggle with the setup and usage. If the customer support isn’t up to the mark, you may face unusual challenges. It can restrict your growth. Look for a provider that offers exceptional support.
- When adding white-label solutions, you must look at the legal aspects. Check the intellectual property rights and licensing agreements before you adopt the solution.
There are several aspects to consider when scaling your ecommerce business. White-label solutions can prove to be a boon in this journey. They can offer you a quick start, help you with the requisite expertise, and push you towards growth. All this happens organically and cost-efficiently.
There are several white-label solutions such as products, services, and platforms. You must choose the solution that best fits your ecommerce growth requirements. It’s crucial to research and evaluate the providers before proceeding. It’ll help you realise if they can offer sustainable and growth-driven support.
By embracing white-label solutions, you’re directing your business toward growth and expansion.