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Best Products to Sell Online 2024: Efficient Product Search to Find Top Selling Products in Your Niche

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Are you considering venturing into the online business world? Or have already sold products online not once but look for ways to improve your sales? Anyway, successful sales might greatly depend on the popularity and demand for the products you sell online. The issue is that in the rapidly growing market, finding the best products to sell can be tricky. However, with an efficient product search strategy, you can discover top-selling items that align with your niche and boost your chances of success. 

Let’s explore the most effective methods and resources to help you eliminate the guesswork from product search and identify the best products to sell online in 2024.

Why might a business consider selling products online in 2024?

The widespread adoption of ecommerce continues to grow rapidly, with an increasing number of consumers preferring the convenience of online shopping. According to Statista, the number of users in the US ecommerce market is continuously increasing to gain +5.53% between 2023 and 2027, which is around 15.2 million individuals. So by 2027, the total user number will reach 289.91 million. 

At this point, establishing an online presence can help businesses tap into this expanding customer base. Besides, they can access a global audience, transcending geographical limitations. And this isn’t the single reason for going ecommerce. Here are more factors that might influence your decision to start selling or expand your offline business to comprise online sales.

  • Online sales can help businesses reduce overhead costs associated with physical retail spaces, such as rent, utilities, and staffing. This cost-effectiveness allows for competitive pricing, attracting price-sensitive customers. 
  • Additionally, selling products online allows businesses to collect valuable customer data and insights more efficiently, so they can personalize marketing efforts and enhance customer experiences (which leads to more sales at the end of the day). 
  • Ultimately, advancements in technology have made it easier than ever to set up and manage online stores, giving businesses access to multiple efficient sales channels

Long story short, embracing ecommerce in 2024 presents businesses with numerous advantages, including increased market reach, cost savings, data-driven strategies, and improved operational efficiency. So it starts looking like a plan.

Stepping into online business also requires a reconsideration of the traditional approach to accounting automation. The digital landscape brings new challenges, such as managing digital transactions, diverse revenue streams, interstate or international tax compliance, inventory management, and data security. Accounting software tailored for ecommerce businesses can cover your back, addressing the majority of these challenges and helping you make sense of your financial data to help your business growth.

Understanding the online products market and identifying profitable niches

Understanding the online market and identifying profitable niches is crucial for businesses. It allows them to stay ahead of the competition, target specific customer needs, and maximize profitability. By gaining insights into consumer behavior and market trends, businesses can make informed decisions about product selection. This knowledge helps optimize marketing strategies, adapt to evolving trends, and establish a unique selling proposition. Ultimately, prioritizing market understanding and niche identification increases the chances of success in the competitive online landscape.

To succeed in selling products online, one must analyze consumer trends, market demand, and competition. Finding the best products to sell requires asking the right questions and exploring innovative ideas. It’s about understanding the pulse of the market and offering unique solutions. Effective marketing, customer service, and logistics are crucial for success in the competitive online landscape. Adaptation and staying attuned to consumer preferences are key to thriving in ecommerce. 

Let’s break down the right questions to ask.

Understanding the online market involves studying consumer behavior and identifying emerging trends. Analyzing search engine data, social media platforms, and online forums, can give you a valuable overview of the preferences and needs of potential customers. This knowledge helps identify niche markets that might be underserved or have untapped potential, presenting a lucrative opportunity for entrepreneurs.

What products are in demand?

Once you come up with potential niches, you might want to assess market demand. Conducting keyword research and examining monthly search volume for relevant terms can provide valuable information about the level of interest and demand for products within a specific niche. Additionally, analyzing competitor offerings and customer reviews can reveal gaps in the market and areas where you can improve and create a unique selling proposition.

What products do competitors sell?

Competition analysis is another critical aspect of understanding the online market. You might want to identify existing competitors and evaluate their strategies, pricing, and customer engagement to help determine the viability of entering a particular niche. If the market is saturated with established players, gaining a significant market share might be challenging. However, if there are few competitors or opportunities to differentiate the product, it may be an ideal niche to pursue.

Tools and resources a business can use to identify top selling products

Numerous tools and resources can help you navigate the world of online commerce to identify top-selling products. These resources serve as invaluable aids in understanding market trends and making informed decisions. Let’s look at some of the tools you can utilize.

Several websites and platforms specialize in curating and highlighting trending products. Websites like TrendHunter, Product Hunt, and BuzzFeed’s “Buy Me That” section can give you insights into the latest product trends.

Google Trends allows you to explore the popularity of specific search terms over time. You can enter product categories or specific keywords to see if there is a rising interest in them. This can help you identify emerging trends and popular products.

Market research software

Market research software can help break down consumer behavior, trends, and preferences. These platforms employ advanced algorithms to analyze vast data sets, including search engine rankings, social media engagement, and customer reviews. Businesses might want to harness this power to understand customer needs and preferences, identify popular products, and discover emerging trends. Besides, they can tailor their marketing strategies, optimize product offerings, and stay ahead of the competition.

Keyword research tools

Keyword research tools help identify top-selling products by analyzing consumer search behavior. These tools reveal popular search terms, assess keyword competitiveness, and uncover long-tail keywords indicating purchase intent. They also suggest related keywords and variations, analyze search volume trends, and provide insights on competition and market saturation. By leveraging these insights, businesses can align their product selection with consumer demand and make informed decisions about entering or expanding into a market.

Social listening tools

Social listening tools help identify top-selling products by monitoring conversations, trends, and sentiments on various social media. They track brand mentions, analyze consumer preferences and feedback, identify trends and influencers, conduct competitive analysis, and capture feedback and reviews. These insights assist businesses in understanding consumer preferences, finding market gaps, and improving their offerings, ultimately leading to increased sales.

Competitive analysis tools

Competitive analysis tools help identify top-selling products by providing market research, competitor analysis, product comparisons, keyword research, and sales data. They offer insights into customer preferences, market trends, and competitor performance, enabling businesses to pinpoint high-demand products and capitalize on them.

Best products to sell online: how to find

Finding popular products, however, doesn’t necessarily mean they’ll become your best-selling products. To narrow down the choice, you might want to evaluate product viability and profitability. It’ll help you assess the potential success of a product in the market. So while popularity can be a factor, it is not sufficient on its own — there are more factors you might want to consider. 

  • Competition. Analyze the existing competitors, their market share, pricing strategies, and unique selling propositions to gauge the level of competition a product may face.
  • Profit margins. You might want to consider manufacturing costs, overhead expenses, pricing strategies, and the desired profit margin to determine if the product can generate sufficient profits.
  • Shipping costs. Shipping expenses can significantly impact profitability, particularly for businesses that sell physical products. Evaluate the weight, size, and product dimensions to estimate shipping costs accurately.
  • Sourcing and fulfillment. Consider the availability and reliability of suppliers, manufacturers, and fulfillment services. Evaluate the sourcing and fulfillment processes’ quality, cost, and scalability to ensure a smooth and efficient supply chain.
  • Return on Investment (ROI) analysis. Calculating the Return on Investment helps measure the profitability of a product. Compare the expected returns against the initial investment to assess product viability and potential profitability.
  • Cost analysis. To accurately determine the ROT, you might want to conduct a comprehensive cost analysis first. It includes the cost of production, marketing expenses, operational costs, and any other relevant expenditures.
  • Test Campaigns. Running test campaigns allows businesses to validate a product’s viability and profitability before fully committing resources. These campaigns help gather real-world data, customers’ feedback, and insights into customer preferences, which can inform decision-making. Define specific metrics to evaluate the success of the test campaigns, such as conversion rates, customer feedback, sales volume, and profitability. Analyze these metrics to gauge the product’s potential success in the market.

How to find products that sell the best on ecommerce platforms and marketplaces?

Ecommerce platforms and marketplaces might also help unlock valuable insights into the top-selling products for businesses venturing online or looking to establish a presence on platforms like Amazon FBA, eBay, or Etsy. These digital hubs offer a global reach and provide a wealth of consumer trends and sales data. Let’s look at how you can leverage them to look for products that might sell great.

Looking for the great products to sell on Amazon FBA

Amazon FBA (Fulfillment by Amazon) is a comprehensive marketplace for sellers. By leveraging the power of Amazon FBA’s vast customer base and efficient fulfillment services, sellers can focus on sourcing and marketing high-demand items. In addition to the benefits of the FBA platform, Amazon offers several options for sellers to discover what’s currently popular on the platform, enabling them to maximize their success.

Amazon Best Sellers

Amazon provides a dedicated section called “Best Sellers” that showcases the current top-selling products across various categories. This section is updated hourly and can give you insights into trending items.

Amazon Movers & Shakers

This section highlights the biggest gainers in sales rank over the past 24 hours. It can help you identify products that are rapidly gaining popularity and may indicate a potential trend.

Amazon’s product research tools

Amazon offers its own suite of product research tools, such as Amazon Seller Central and Amazon Selling Coach. These tools provide data and insights on sales performance, market trends, and customer demand.

Third-party research tools

Several third-party tools and software are available that provide more advanced analytics and market research data. Some popular options include Jungle Scout, Helium 10, Viral Launch, and AMZScout. These tools can help you track sales history, estimated revenue, keyword rankings, and other important metrics.

Reviewing product reviews

Reading customer reviews on Amazon can give you valuable information about trending products. Look for products with a high number of reviews and positive ratings, as these indicate popularity and customer satisfaction.

For more detailed information on the top-selling products on Amazon, and how to search for them, consider reading the article “Best Products to Sell on Amazon FBA: A Comprehensive Guide on Top Selling Items

Finding the best items to sell on eBay

eBay, a leading global online marketplace, empowers sellers to tap into a vast customer base and seize lucrative opportunities within popular trends and niche markets. With millions of active users and a diverse range of products available, eBay provides an ideal platform for sellers to showcase their offerings and capitalize on consumer demand. By employing effective strategies, sellers can navigate through the dynamic landscape of eBay and uncover the best-selling products that align with market trends, customer preferences, and their own business goals.

eBay provides a dedicated “Trending” section on its website. Simply visit the eBay homepage and scroll down to find the “Trending” section. This area showcases popular products across various categories, allowing you to identify what’s currently in demand.

On the eBay homepage, you’ll also find a “Popular Products” section. This section highlights items that are currently trending and highly sought after by buyers.

Utilize the eBay search bar to discover popular products. Enter relevant keywords related to the type of products you are interested in, and then sort the results by “Best Match” or “Most Popular.” This will show you the items that are frequently viewed and purchased by eBay users.

Analyze eBay Categories

Explore specific categories on eBay to identify trending products within a particular niche. eBay has an extensive list of categories ranging from electronics and fashion to home decor and collectibles. Browse through the categories to see which items are popular and in-demand.

Use eBay Pulse

eBay Pulse provides an overview of popular searches, stores, and products on the platform. It gives you insights into the most searched keywords and trending categories. Access eBay Pulse by visiting

Take advantage of completed Listings

Check the completed listings on eBay to see which products have recently sold successfully. This can give you an idea of what items are currently in demand and trending.

Profit from eBay Seller Hub

If you’re an eBay seller, the eBay Seller Hub offers valuable insights into trends and popular products. It provides data on sales, top-performing listings, and marketplace demand.

Utilize Third-Party Tools

You can also utilize third-party tools like Terapeak, which provide advanced analytics and market research data specifically for eBay. These tools can help you analyze market trends, identify hot-selling products, and gain a competitive edge.

Should you be interested to learn more about trending products on eBay, consider reading the article “Best Selling Items on eBay in 2024: Top Products that Sell”.

Leveraging product search for the best products to sell on Etsy

Etsy is an online marketplace known for its vast array of unique and handmade items, ranging from jewelry and clothing to home decor and vintage finds. With millions of active sellers and buyers, Etsy provides a vibrant and dynamic ecosystem where trends emerge and flourish. Whether you’re a shopper seeking the hottest items or a seller looking for inspiration, Etsy offers a treasure trove of possibilities to discover the latest trends in the world of handmade and vintage goods. By leveraging the platform’s search filters, browsing curated collections, exploring popular categories, and staying updated with the latest trends, you can utilize different methods to uncover an abundance of trending products that align with your interests and preferences. These options allow you to easily search for and find the best selling products on Etsy, making it a go-to destination for both buyers and sellers alike.

Etsy provides a “Trending Items” section on its website, showcasing popular and rapidly growing products. This section is a good starting point to discover the current trends and popular items on the platform. You can access it by visiting Etsy’s homepage and scrolling down to the “Trending Items” section.

Use the search bar on Etsy’s website to explore specific product categories or keywords related to trending items. For example, if you’re interested in finding trending jewelry, you can search for “trendy jewelry” or “popular earrings” to see what’s currently popular in that category.

Etsy’s categories

Browse through different categories on Etsy to explore trending products within specific niches. The categories are located at the top of the Etsy homepage and include options like Jewelry & Accessories, Home & Living, Clothing & Shoes, and more. Clicking on a category will allow you to refine your search further.

Etsy’s Editors’ Picks highlight unique and handpicked products chosen by Etsy’s editorial team. These selections often feature trending and popular items across various categories. You can access the Editors’ Picks by clicking on the “Editors’ Picks” option in the top menu on Etsy’s homepage.

Etsy forums and teams

Engage with the Etsy community by participating in forums and joining teams related to your interests. These platforms often have discussions about popular products, trends, and tips for sellers. By actively participating, you can gain insights into trending items from experienced sellers and enthusiasts.

Several external tools and websites provide additional insights into trending products on Etsy. These tools track sales, keywords, and other data to identify popular items. Examples include tools like eRank, Marmalead, and Craft Count. While some of these tools offer free features, others require a subscription or payment for more in-depth analysis.

Learn more about selling on Etsy from our article “How to Start Selling on Etsy” and find out helpful tips to ensure your Etsy store’s success.

Shopify, known for its user-friendly interface and extensive range of features, empowers entrepreneurs and businesses to build and manage their online stores with ease. Leveraging the platform’s resources, you can uncover products that are in high demand and capitalize on emerging trends. Let’s explore some of the available options within the Shopify ecosystem to help you identify these sought-after products.

Shopify App Store

The Shopify App Store offers various apps and plugins that can help you discover popular products. You can search for apps that provide product recommendations, trending product insights, or market research tools. Some popular apps for this purpose include Oberlo, Trending Products, and Trendosaur.

Shopify has a section called “Trending Products” within their platform. You can access it by going to the “Products” section of your Shopify admin dashboard and then clicking on “Trending Products.” This section showcases products that are currently popular or trending among Shopify merchants.

Within your Shopify admin dashboard, you can navigate to the “Products” section and sort products by “Best Sellers” or “Popular” to see which items are selling well within your store. This can provide insights into popular products that you can leverage.

Consider reading our article on the best-selling products on Shopify to learn more about how to leverage the platform to find top-selling items.

What are the best products to sell online in your store in 2024?

In 2024, several products have shown promising potential for online sales in the USA. However, please note that market trends can evolve rapidly, and success depends on various factors such as competition, marketing strategies, and target audience. 

Let’s look at the product categories that have been popular in recent years and might continue to thrive in 2024.

Health and Wellness products

With the increasing focus on personal well-being, products like supplements, fitness equipment, natural skincare, and organic foods have gained popularity. This is driven by a growing awareness of the importance of a healthy lifestyle and the desire to enhance overall well-being. 

Supplements fill nutritional gaps and support physical and mental health. Fitness equipment meets the demand for regular exercise. Natural skincare products are preferred for their gentleness and long-term skin health benefits. The organic food industry has grown significantly due to concerns about health and environmental impact.

Sustainable and Eco-friendly products

Consumers’ environmental concerns are driving the demand for eco-friendly options. Reusable products, eco-friendly packaging, solar-powered gadgets, and sustainable fashion are gaining popularity as individuals prioritize sustainability. This shift towards environmentally conscious choices has prompted businesses to adopt greener practices, resulting in innovative solutions across industries. From the rise of reusable items to the demand for solar-powered technology and sustainable fashion, consumers’ growing awareness is shaping a more eco-friendly marketplace.

Smart Home devices

These innovative devices have become increasingly integrated into people’s daily lives, offering convenience, efficiency, and enhanced security. 

With smart speakers, homeowners can effortlessly control their music, access information, and even manage other smart devices through voice commands. Smart thermostats provide the ability to regulate home temperature remotely, adjusting settings based on personal preferences or energy-saving modes. Home security systems equipped with advanced features such as motion sensors, video surveillance, and mobile alerts offer peace of mind by keeping homeowners connected and informed about any potential security breaches. Additionally, automated lighting systems not only offer convenience by automatically turning lights on and off based on occupancy or pre-set schedules but also contribute to energy conservation by reducing unnecessary electricity usage. 

With such a wide range of benefits, it is no wonder that the demand for smart home devices continues to grow steadily.

Personal electronics and Accessories

Gadgets like smartphones, wireless headphones, smartwatches, and related accessories continue to be in high demand, fueling the ever-growing consumer electronics market. With each passing year, technological advancements have only enhanced the appeal of these devices, making them essential companions in our daily lives. 

The smartphone, for instance, has become an indispensable tool, seamlessly integrating communication, entertainment, and productivity features. Wireless headphones have revolutionized the way we enjoy music, providing a wire-free and immersive listening experience. Smartwatches have evolved beyond mere timekeeping, offering a range of health and fitness tracking features, as well as convenient access to notifications and apps. 

As the demand for these gadgets persists, manufacturers are constantly innovating to meet the evolving needs and desires of consumers, ensuring that these devices remain at the forefront of technology trends.

Home Office and Remote Work supplies

The surge in remote work has led to increased demand for ergonomic office chairs, standing desks, webcams, noise-canceling headphones, and productivity tools. Smart office furniture with adjustable features and integrated sensors is gaining popularity, promoting physical well-being and work-life balance. Webcams have advanced with improved image quality and AI-powered features for professional-looking video conferencing. Productivity tools cater to remote workers, facilitating collaboration and task management. As the remote work market continues to evolve, expect more innovative solutions to enhance comfort and efficiency.

Niche and Unique products

Targeting specific hobbies or interests can be lucrative. In addition to board games, specialty foods, collectibles, pet products, and unique fashion accessories, there are other profitable niche markets worth exploring. The crafting industry offers opportunities with handmade goods and DIY projects. The fitness and wellness sector is thriving, demanding specialized equipment and wellness experiences. Digital hobbies like content creation and virtual reality gaming also present a growing market. By identifying and catering to these niche markets, entrepreneurs can tap into passionate communities and find success.

Subscription boxes

Subscription-based services are immensely popular due to their convenience and surprise factor. They allow for the creation of subscription boxes that cater to specific interests like beauty, fitness, gourmet snacks, or crafts. These boxes provide personalized experiences, delivering curated products and activities to subscribers on a regular basis. From skincare and makeup for beauty enthusiasts to workout gear and online programs for fitness lovers, these subscription boxes offer tailored experiences that keep subscribers engaged and excited. Whether it’s exploring new flavors with gourmet snacks or embarking on creative projects with craft supplies, these boxes provide delightful surprises for individuals passionate about their interests.

Home Improvement and DIY supplies

With people spending more time at home, DIY projects and home renovations have become popular. This trend presents opportunities to sell tools, equipment, home improvement materials, and provide guides and tutorials. By offering a wide range of products, informative content, and eco-conscious options, businesses can tap into this thriving market.

As the online market continues to expand, finding the best selling products online in 2024 is crucial for a successful online business. By understanding the market, utilizing efficient product search methods, and leveraging tools and resources, you can uncover top-selling items that align with your niche and audience. Remember to evaluate the viability and profitability of each product, and continuously adapt and innovate to stay ahead in the ever-evolving online marketplace. With the right approach, you can create a thriving online store and capitalize on the exciting opportunities that lie ahead.

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