eBay is one of the biggest online retail sites and home to millions of customers who are always looking for new and exciting products to buy. It’s safe to assume that any business owner who sets up an eBay store will be able to find plenty of potential customers who are willing to pay for their products. However, it won’t always be as simple as creating an account and uploading your stock – you’ll need to conduct some research beforehand and have a backup plan for future strategic decision making, in order to make sure you’re selling something people want and are happy to pay for.
The growth of eBay has led to an increase in competition, especially in markets with a few major players. As a result, eBay needs to continue to innovate and be creative in order to stay ahead of the pack. And to keep up with such pace, the sellers must know the answers to two questions:
What’s trending right now across the marketplace in general? and What are the most popular products in their own stores?
This article will uncover some tips, tricks and trending categories that are already selling well on eBay and will continue to do so in the near future.
eBay: How to find the top-selling products if you have or don’t have your own store
When you’re looking for eBay best-selling items, you need to consider a variety of factors. There are many different things that make a product sell well, so think about which of these will help your business have the greatest impact.
Everyone has different methods for finding new, hot-selling products to advertise on their own online store or on an e-commerce platform like eBay. Whether you’re looking for up-and-coming trends or new items based on current demand among your customers, here are some tips and tricks that will help you bring home more sales with less hassle.
You can find your top-selling products:
1. With the help of software (popular)
First option is to use a third-party software whose workflow is based on storing your eBay information. By doing so, you’ll be able to see the statistics on the products you sell. Here are some options:
Both Google and the Internet are excellent means of searching for information. However, users can only type in so many keywords before their search becomes repetitive and unproductive.
Google Trends is a tool that enables users to track topics or search queries based on their popularity over time. The user can see how often certain search queries have been searched in the last months and which geographic locations are more interested in specific subjects. With the help of a Google Trends API, these queries can be extracted and compiled into a readable format. Based on this information, they can create some ideas of what they can sell in this particular period.
This option will suit the eBay sellers who already have some options in mind and just want to make sure these products are in demand. That’s a good starting point to generate ideas for your own selling path.
Synder is a software that will be a good fit for the sellers who already have their stores and want to find out more information about their own eBay store performance, not across the marketplace in general.
Synder Insights provides eBay sellers with the most detailed eBay data analytics. The main page displays the most essential KPIs so that the users can have a clear picture of how well their business is performing and their products are selling.
There are three main blocks with their own metrics: Cashflow analytics, Customers and Products. Today we’ll focus on Products.
This block gives you access to such reports as top performing products, products most purchased together, the least performing products and more, giving all the necessary information about which products are selling better than the others. When creating a strategy, it’s important to understand which products are more valuable to your final P&L reports.
Here are some more examples of how the reports in Synder Insights look like:
Check your business performance with Synder’s 7-day free trial with no credit card required and find out about other benefits the software can bring to your eBay business. Creating KPI reports has never been easier!
ZIK analytics: eBay market research
In the e-commerce world, data is everything. Without proper eBay market research and analysis tools, you won’t be able to sell profitable products and develop a strategy for future growth. It’s essential to know which products are selling well and which are trending right now on the market.
ZIK Analytics provides the users with the information about the products on eBay based on relevant keywords. The software shows the average product price, sales earnings, the percentage of successful listings and shows the top products right now on this particular request. The tool also provides its users with the dynamic report on the product demand similar to the one Google Trends has.
If you have time to spare and want to find profitable niches, browsing through eBay and checking the most popular products might be a good idea. However, it can be rather time-consuming and frustrating. You need to filter out non-profitable products that aren’t worth your time as an aspiring reseller. The best way to do this is by looking at how many views a product has and its sellable value.
You can use these two factors as indicators on how profitable a niche will be for you, and how much effort you’ll need to put into it. The more views a product has, the better – that means potential customers are interested in buying it!
The best case in eBay manual research is when you already have an idea of what you want to sell. You can start from one general category your potential products are in and go deeper, narrowing the information about the product and observing how the number of listings is changing. For example, if you’re eager to sell jeans, try to narrow down the research by adding filters such as style and the material. When you have the final number of the products on eBay similar to yours, you can check the average product price and calculate the average successful listing rate.
For example, the number of final results is 54.000. Now you need to filter the products on eBay so that only the sold ones appear on your screen. Let’s say you’ll get 13.000 – this is the number of items sold during the last 90 days. With these results, you can now calculate the successful listings rate for the last 90 days:
At first you’ll find out the amount of the product sold on a monthly basis:
- 13.000/3 = 4.333 (sold items per month)
Then you’ll divide it by the total amount of the results this product has on this particular day:
- 4.333/54.000 = 0.08 = 8%
And this will be the final percentage you can use to create your own eBay strategies.
To make the final decision, you can try these calculations on several categories you have in mind and just compare and find the best option. However, it’s better to implement at least one software solution just to double-check your predictions.
And that’s how you do your eBay research, folks!
Top selling items on eBay: What is trending right now and what to sell? [eBay categories]
We’ve analyzed the information from different sources and compiled the list of the most trending and best-selling products across all the categories eBay has. And today we want to share this information with you.
Remember that these results are just rough estimates and this list was compiled to give the overview of the marketplace and doesn’t force you to sell these particular items. But it’s always nice to have some information about recent trends on the marketplace and know who your potential competitors are!
Now, let’s dive in!
💻 Electronics > Consumer Electronics
Not surprisingly, this eBay category has been among the best eBay top-selling categories for years. Consumer Electronics will continue to grow as one of the most popular categories and this provides an excellent opportunity for sellers.
While hardware and accessories will certainly sell well in the future, technology will play a big role as well. Electronics are a huge draw for people now, and they will only continue to attract more and more interest as tech is going to become even more popular in the years to come.
- Computers/Tablets and Networking equipment;
- Laptop & Desktop Accessories.
📱 Electronics > Cell Phones & Accessories
As more and more people rely on their cell phones for daily information, eBay is the top destination for people to purchase these products.
The mobile phone and smartphone accessories market has been growing every year, so expect this category to continue its strong momentum as the best-selling items on eBay during the last seasons. Sales of cell phones have been dominated by Apple and Samsung.
- Cell Phones, Smartphones & Parts;
- Cases, Covers & Skins;
🎮 Electronics > Gaming
With so many people already using eBay to sell their old games, consoles, and gaming accessories, it’s no surprise to see lots of market growth in these items. Sony’s Playstation has done particularly well in this category, with a trend towards re-selling that’s likely to continue. There’s a large and growing market for used and refurbished equipment in this category.
It’s predicted these products will only continue to grow as the stigma of buying used consoles and games reduces and their value continues to grow (who doesn’t like classic?).
- Video Games;
- Controllers & Attachments;
- Video Games Merchandise.
🎨 Collectibles & Art > Collectibles
When you think of collectibles and art, you probably think of selling something that is expensive, difficult to find, and one-of-a-kind. While those things are true for a lot of collectibles and art, the market also contains plenty of affordable and accessible options.
You don’t have to be a selling expert or have a large budget to dive into the art world. From affordable prints and posters to original paintings and sculptures, there’s something for everyone at every price point. If you love collecting art as well as other unique pieces like jewelry, vintage clothing, and more, then you’ll find exactly what you’re looking for on eBay and will be able to create your own flow when focusing on this category.
- Vintage accessories;
- Baseball Trading Card Singles;
- Original Art Prints.
🏡 Home & Garden > Furniture/Home Decor
The current eBay market for these kinds of products is driven by one big factor: convenience.
Home and garden products are always among the top-selling items on eBay. Homeowners’ need for home improvements seems to never end – there’s always some sort of project that needs to be done. Sprucing up your backyard might have been on your mind for months now. Who knows what’s next?
- Home furniture;
- Afghans & Throw Blankets;
- Space Heaters;
- String Lights, Fairy Lights.
👕 Clothing, Shoes & Accessories > Clothing/Shoes
eBay is a great place to sell clothing. Currently, about 40% of the items on eBay can be found in its Clothing, Shoes & Accessories section.
As more people become comfortable wearing and buying clothing items online, eBay is poised to grow by around 7.6% in terms of value, to more than $8 billion in 2022. Even if you’re not planning to start a clothing, shoe, or accessories business right now, you may want to start keeping an eye on this market.
- Women’s jeans;
- Men’s t-shirts;
- Men’s hats.
🪀 Toys & Hobbies > Action Figures/Collectible Card Games
Toys and hobbies can be a good niche to start an eBay business.
Toys and hobbies are a broad category enjoyed by people of all ages. If you have a passion for toys, crafts, or other hobbies, there are plenty of opportunities to make money from home selling them online. Whether you’re an expert on the latest toy trends or have a knack for creating your own handmade items, this extensive list of categories is filled with products waiting to be sold online.
- Disney, Star Wars, Marvel, etc. themed toys and games;
- Sealed Booster Packs;
- Diecast & Toy Vehicles;
⚽️ Sporting Goods > Fitness Equipment & Gear
Before you dive into the world of selling sporting items on eBay, it’s important to know that this is a niche market with very specific needs. If you’re thinking about venturing into this business, you should really have an idea of where your audience stands and what they’re looking for.
If you’re new to selling on eBay or just testing the waters with a limited listing test, it might seem like an uphill battle. However, armed with the right information, you can launch a successful campaign that drives traffic and sales to your listings.
- Aerobic Step;
- Red Dot & Laser Scopes;
- Suspension Trainer.
💊 Health & Beauty > Fragrances/Vitamins & Lifestyle Supplements
The world of health and beauty products is booming right now, and eBay has a good deal to do with it. The global online marketplace has grown to become a major player in selling health and beauty products.
eBay sales in this category are expected to be brisk throughout the rest of the year. The customers are specifically looking to buy beauty and personal care products. Those items include perfumes, makeup, and skincare products.
- Men’s Fragrances;
- Vitamins & Minerals;
- Weight Loss Supplements.
💼 Business & Industrial > Healthcare, Lab & Dental
It’s not surprising that this category is one of the best selling ones on eBay and has been growing at an incredible pace this year. The way we see it, there’s no better time to be selling health related items online than today.
To give you a glimpse into the popularity of the top products in this category, the search results for healthcare, lab and dental disposable face masks are about 32%.
- Disposable Face Masks;
- Other Envelopes & Mailers;
- Shipping & Moving Boxes.
🧸 Baby Essentials > Toys for Baby
Baby products are some of the most popular items to sell on eBay and even online in general. Having children of our own, we know how expensive raising a kid can be. From monthly childcare costs to new clothes and toys, there’s no shortage of expenses for new parents. Thankfully, the internet makes it easier than ever to sell your used baby products and earn some extra cash in the process. Sellers looking to get started should first identify their target audience, choose an appropriate category, and find related keywords for their product listing.
- Developmental Baby Toys;
- Plush Baby Toys;
- Baby Monitors;
- Musical Duck Toy.
⚾️ Pet Supplies > Dog and Cat Supplies
Selling pet care items is a big business, and people who love cats, dogs and other pets are willing to pay for products, services and experiences that make their lives better. Pet lovers are willing to spend more than the average person on products that meet their needs.
Pet Supply Stores stores range from small local businesses to large chains and everything in between. If you’re selling pet supplies online, the right keywords can help your products show up when someone is searching for pet supplies on eBay.
- Cat and dog food;
- Live Plants;
- Reptile Supplies.
Strategies and tips for selling items on eBay
A basic foundation is essential, so don’t forget to pay attention to how you’re actually going to sell your product. Every best selling item on eBay belongs to categories with a highly competitive rate. The market is already saturated, so make sure to find the right selling strategy for your store.
Here are 4 tips on how to sell on eBay that can help you:
Be strategic with the pricing
You have to consider every additional expense you need to pay (packaging, shipping, eBay fees, etc.) to calculate the price that will be profitable.
Learn more about eBay Global Shipping Program here.
Manage your supplies and inventory in general
Efficient management of your inventory and supplies gives you time to promote your products, which increases margin and helps you not to miss sales. Synder software will help you with your inventory tracking. It’ll fetch the data from your sales channel right into the accounting system. The amount will be taken from the receipt and deducted from the amount in the connected accounting software so you’ll always know how much is left on hand.
Book a Demo and check out Synder’s free trial to learn more about how you can improve your e-commerce experience. Synder software will keep all your sales in one place and synchronize your historical data in no time.
Check the integration page to find out which platforms this software works with.
The SEO title and descriptions are basically your golden tickets to the top-seller list and increasing conversions, so think carefully about these aspects.
Keep an eye on your competitors
Check eBay Home Page and Google Trends regularly to know what’s happening in the marketplace in general and stay up to date with how your competitors are doing.
When it comes to selling on eBay, the best thing you can do is stay up to date with the latest trends. With so many changes happening in fashion and technology, it might be difficult to keep up with the trends. But for sure, there will always be a demand for certain products.
It’s hard to predict the future when selling on eBay, but we can analyze the situation on the market, and see what’s popular and profitable now and where the trends are going. And this is a great starting point!