Synder’s Spectacular 2023: A Year in Numbers, Nods, and Notable Achievements

Synder's Spectacular 2023: A Year in Numbers, Nods, and Notable Achievements

Hey there! As we wave goodbye to another whirlwind year, we’re here to take you on a rollercoaster ride through the last 12 months – and what a ride it’s been! We’ve seen the world of online sales evolve, and with it, the way you handle your bookkeeping and accounting keeps up with the change. It’s been all about making numbers less numbing and more nimble.

In this special festive article, we want to live over the big moments that shaped the year. So, get comfortable, and let’s reminisce about the year that’s almost passed!

Checking our New Year resolutions 

And we here at Synder totally get that! It’s the perfect time to look back at the goals we set, the milestones we aimed for, and, of course, the numbers we hoped to hit. 

Did we nail them? Did we learn something new? 

That’s the beauty of a fresh start – it’s all about reflection and growth. Strap in, and let’s hit the highlights of what we’ve rocked this year:

✔️ Turn features & products into superpowers

Firm workspace (for accounting firms)

Take the reins of your bookkeeping and accounting operations, tailored just like a real-life accounting firm. Now you can effortlessly connect as many clients as needed and organize your team effectively. All of this is managed smoothly in one unified space, streamlining your entire process like never before.

Custom ERP

Connect Synder with any platform you’re using (even if it doesn’t have integration with Synder) and post the data to both the newly connected platform and your accounting system. Whether it’s FreshBooks, ZohoBooks, or even Google Sheets, we’re ready to roll. 

Daily Summary updates

  • Mapping by product categories: Set up mappings based on product categories (also known as product catalogs) to achieve streamlined financial reporting, enhanced accuracy in your accounting, and a more organized overview of your sales data. 

    See this guide for detailed instructions.
  • Classes and locations for Daily Summary: Get even more detailed reporting! Group summaries by county and/or region and map them to the necessary accounts to get comprehensive and geographically segmented insights into your business’s financial performance.
  • Payout reconciliation: Exciting news! With Synder’s payout reconciliation feature you can easily match bank deposits to single journal entries. If you’re struggling with settlements and want to see exactly which sales are related to which payout, the software will create an entry showing the whole settlement – payout and sales related to it, thus saving even more precious time on reconciliation! 

Updates for QuickBooks Desktop

  • Automated categorization (Smart Rules): QuickBooks Desktop users, rejoice! Now you can customize synchronization flows with our long-awaited functionality! Learn more about the feature
  • Product mapping: Set up product mapping and establish correspondence between products in their accounting system and their online shops. Make the process even more flexible!

Coming soon: Revenue Recognition for Stripe (for SaaS businesses)

What are the pain points of our users? How can we make their lives easier? These are the burning questions that fuel Synder’s quest for innovative features. And that’s how we’ve come up with our new Revenue Recognition feature. 

With Synder, it’ll be all about ease and automation. Got yearly subscriptions? Relax and watch Synder transfer balances from deferred revenue to income, and recognize revenue when it’s earned, not when you collect the money.

Mark your calendars: 2024, Q1. Stay tuned and be ready for a game-changing update from Synder!

✔️ Soar in recognition, spark new partnerships

2023 was a year of Synder making some noise in the accounting world! During this year, Synder was… 

The list doesn’t end here! This year, Synder has also become a new member of the Walmart Specialty Solution Providers, ready to elevate Walmart vendors’ profit margins and operational efficiency.

Each mention was like a high-five, confirming that we’re on the right track and our hard work is paying off. We’re also proud of being trusted partners of Stripe, Square, Intuit QuickBooks and Shopify! We’re constantly evolving our collaboration, injecting new energy and ideas into our joint efforts. It’s all about going the extra mile to ensure our clients don’t just get by, but truly thrive and flourish in their business ventures! 

✔️ Rock the conferences

We visited 15+ conferences this year. That’s right, nearly two whole months on the road to bridge the gap between us and you – our valued clients and partners. It was a journey to connect, to meet you face-to-face, and to experience the energy of our community in real life.

We gathered insights, exchanged ideas, and came back richer in knowledge and relationships. Let’s look back at the most memorable moments. 

Firm Growth Forum 2023

May 8-10, 2023
San Diego, CA

The energy at the forum was electric, surrounded by industry and accounting aces, all sharing their secret sauces for rocketing firms to incredible heights of success. What an exhilarating ride!

AICPA Engage 2023  

June 5-8, 2023
Las Vegas, NV

Being at AICPA Engage 2023 was like being in the center of the accounting universe! Surrounded by over 3,500 peers in Las Vegas, the air crackled with excitement as we delved into the latest trends and cutting-edge technologies shaping the accounting profession.

Scaling New Heights 2023

June 25-28, 2023
St. Louis, MO

The Synder Team was thrilled to be at the heart of this transformative gathering for accountants and bookkeepers! Our booth became a hub of innovation and learning, where we shared insights on elevating ecommerce reconciliation with smart automation. The highlight? Our exclusive boat cruise, where we danced, laughed and made memories together!

SaaStr Annual 2023  

September 6-8, 2023
SF Bay Area, CA

SaaStr Annual 2023 was full of the SaaS world’s brightest minds and ideas! Absorbing the wisdom of over 250 speakers, connecting with thousands of professionals, and immersing in the latest trends and innovations in the SaaS industry – what else could we ask for?

Dreamforce 2023

September 12-14, 2023
San Francisco, CA     

Next stop – the largest Salesforce event of the year – Dreamforce! It was exhilarating to explore the future of AI, data, and CRM, and to see firsthand how these technologies create customer magic and drive digital transformation. Sports cars and celebrities involved!

TechCrunch Disrupt 2023

September 19-21, 2023
San Francisco, CA

What an incredible three-day adventure with early-stage startups and their latest technologies! We’ve shared fresh ideas, learnt new lessons from seasoned founders, and met amazing people who are just as fired up as we are!


September 21-23, 2023
Boston, MA  

Picture this: a dynamic, cutting-edge conference where accounting professionals could dive headfirst into the thrilling world of accounting tech! Synder proudly sponsored AI Unchained 2023, adding our own spark to the event’s mission of propelling accounting through technology into the future.

QBConnect 2023

November 13-15, 2023
Las Vegas, NV

Three days of a never-to-be-forgotten experience and meeting new people? Yes, please! That’s exactly what we got at QBConnect.

Exhausting? You bet! We virtually lost our voices by the end of it.

But was it worth it? DEFINITELY! Every handshake and every exchange of ideas was a reminder of why we’re so much into what we do. 

Booth 48 in Aria Las Vegas might be empty by now, but the echoes of success and good company linger on. See you next year, QBConnect. The further, the better – because we’re already gearing up to make it even more memorable!

Synder’s pre-QuickBooks Connect party

We kicked off the QuickBooks Connect excitement with a phenomenal pre-conference party at the dazzling Area15 venue! Our partners joined us for an unforgettable evening, creating cherished memories that set the stage for the main event. 

A big shout-out to the fabulous Kelly Gonsalves and Nayo Carter-Gray, whose star power elevated the party, making it a truly exceptional experience!

Digital CPA 2023

December 3-6, 2023
Las Vegas, NV

The DCPA conference was all about networking and opportunities to connect with visionary accounting professionals. Instead of just chasing receipts, great accountants translate numbers and tell their story to clients. It’s all about getting closer to their needs and thinking ahead with smart strategies and automated solutions.

✔️ Crush 2.5M syncs/mo worth $800M in amounts

This does look impressive, but let’s convert it to something all people working with numbers can appreciate: days and hours. 

Ok, so we have 2.5M syncs. What does this actually mean?

If done manually, every transaction would take about 30 seconds of your precious time. But with Synder? You’re done with just a few clicks! Let’s do some quick math: 

2,500,000 * 30 = 75,000,000 s = 1,250,000 min

That’s around 20,833 hours of manual work that we’re saving for businesses and accounting firms. Can you believe it? 

But hold on, there’s an even deeper dive to take here. Those  20,833 hours  translate to a staggering 2,604 full 8-hour workdays. To put it in a monthly perspective, let’s assume we work 5 days a week, which totals to roughly 20 working days each month. Crunching the numbers, Synder saves a remarkable 130.2 months, which is equivalent to a whopping 10.85 (let’s round it up to 11!) career years saved for our hardworking accountants. That’s an incredible amount of time, energy, and, let’s be honest, sanity preserved you can spend on networking and learning, enabling CAS and growing your client base.

Takeaway? Synder isn’t just saving time; we’re revolutionizing how you spend it. And the best part is we’re just warming up. Is this the limit of our capacity? Not a chance! With Synder, the sky’s the limit.

Creating our own music band…

Was not on our resolution list… But we’ve made it anyway! Just in case. 😉 

We decided not to stop here. We’ve extended our efforts by creating our own charity project for Best Friends Animal Society, a non-profit aiming to put an end to killing dogs and cats in American shelters and ensuring they find loving homes. 

We’ve already donated $1,000 and aren’t going to stop. Big thanks to each one of you who’ve joined us on this journey. Let’s keep this wave of love, kindness, and holiday spirit rolling. Here’s to bringing more warmth and joy to our animal pals this Christmas! 

Special thanks to the Synder Team!

As we bid farewell to another year and embrace the new beginnings that lie ahead, we want to extend a heartfelt thank you to the entire Synder Team. Your energy, creativity, and unstoppable drive have been the heartbeat of our success. Every single one of you, from the tech wizards to the support superstars, has rocked it this year! 

Together, we’re creating memories that are as unforgettable as they are inspiring. Each brainstorming session, every problem solved, and all the shared victories – they’re not just milestones; they’re the moments that bind us closer. Here’s to more laughs, more ‘aha’ moments, and even more breakthroughs. With a squad as awesome as ours, the future’s not just bright; it’s dazzling! 

Thank you, Team Synder, for another epic year. Let’s keep this party going and make the New Year even better!

Our final thoughts about 2023

At Synder, we’ve seen our community of accounting professionals and business owners grow, adapting to the ever-changing tides of online sales, especially now that AI is conquering the world. And, oh boy, have we been busy helping you all keep up with every sale, every subscription, every financial twist and turn.

At these revolutionary times when AI’s impact on the business world is growing, we’re helping our awesome community of accountants and business owners embrace it and make it work to the fullest. We’ve seen AI do some pretty impressive things and supercharge abilities when used right, but we never forget – nothing beats the importance of staying close to real people. 

Here at Synder, we’re all about that perfect mix – machine accuracy and human approach. That’s our secret sauce, and trust us, we’re not changing the recipe! We’re here to show you how blending the best of tech and heart can totally transform your workflow. So, get ready for an adventure where tech meets friendly faces, and watch your business soar to new heights – the Synder way!

The New Year is not only about looking back. It’s also a launchpad for what’s next. What are the new challenges and opportunities waiting for us in the world of online sales? How can we make Synder even more intuitive, more helpful, more in tune with your needs? This is what drives us most as we step into the New Year. So, we’re saying a big ‘thank you’ to the year that’s passed and gearing up for the year ahead!

And that’s a wrap for 2023! From the Synder family to yours, a very Merry Christmas. Stay tuned for more Synder magic in 2024 – where numbers, fun, and success are always part of the business equation! 🎄✨

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