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eBay Guide: How to Create an eBay Store in 4 Simple Clicks

eBay Guide: How to Create an eBay Store in 4 Simple Clicks

I bet almost everyone has thought that it would be nice to open a cozy little store and sell their own handmade items, or perhaps stuff that they no longer use but is still in good condition. Perhaps you’d even like to own a vintage store like that one on the first floor of a stunning residential complex downtown (and never think about all this manual accounting stuff that’s waiting for you right around the corner). Surely, in our vast world, there are people who will want to buy your niche products. 

In times like these, however, the question arises, “How do I attract the right customers?” There’s not a hundred percent guarantee that when you open a store, the people you aim at will see the sign and decide to go in and check out what’s inside. And there’s certainly no guarantee that these people live in your city or even country. Well, it’s not for nothing that the 21st century is called ‘the age of technology’ when any global action can be done simply by pressing a couple of buttons on your computer or mobile device. 

Today opening a store on eBay is as relevant as it ever was. It’s a wonderful opportunity to make your own perfect place and sell any item remotely.


1. Why eBay?

2. Click 1. Registration and creation of an eBay business account

3. Click 2. Choosing a payment method

4. Click 3. Creating a policy for your eBay business

5. Click 4. Choosing your eBay store subscription

6. Benefits of opening an eBay store

Why eBay?

Let’s start from the very beginning by explaining what eBay is and why it’s so popular today. eBay is an international e-commerce company established back in 1995 that serves as an online sales platform. eBay ranked as the second most visited online marketplace  in 2021 based on number of monthly visits, and is the second most popular e-commerce and shopping websites worldwide in 2022 based on share of visits.

Moreover, if we take a look at the annual net revenue of eBay from 2013 to 2021, it becomes evident that numbers are stable from year to year and, more importantly, they continue to grow:

Statistic: Annual net revenue of eBay from 2013 to 2021 (in million U.S. dollars) | Statista

Summing up all of the above, it should be noted that eBay is a worthy competitor in the online arena and provides its users with convenient conditions of use. We’ll give the most accessible and comprehensible guide on how to create an eBay shop, and the answers to various questions ranging from “How” and “What” to the most prominent one – “Is it worth it?”.

Let’s start our journey click by click. 

Click 1. Registration and creation of an eBay business account

eBay registration

Before you set up an eBay store, it’s essential to make sure that you’re familiar with the policy of eBay concerning ways to create the store of your dreams. This will help you be more flexible, and ready for anything that may come your way. eBay’s Rules and Policies include information concerning prohibited items, listing policies, eBay Money Back Guarantee policy, payment policies, etc.  

If you already have an eBay account, use it. Because of the accumulated feedback, you’ll be more trustworthy not only to potential buyers but also to eBay. You can use it to your advantage. 

When registering on eBay, you’ll be offered two options: creating either a personal or eBay business account. The difference between these two isn’t that significant. The personal account is for more casual selling and buying the items, while the business account is a good option if:

  • You’re a business;
  • You’re a nonprofit;
  • You regularly sell a large number of goods.

Note: You’ll be able to change the type of your account from ‘personal’ to ‘business’ in settings after the registration, so don’t worry if you can’t decide right now which account is right for you. 

After filling out the questions such as your email address (in case you want to create a personal account) or business name, type, and address (if you’re creating a business account), you’ll have access to your eBay Selling overview (My eBay → Selling) and be able to make your first sell. Welcome!

What is eBay Seller hub?

After your first sale, you’ll gain access to your eBay Seller hub, a more updated version of the Selling overview.

The Seller hub is a centralized place for sellers on eBay to access all the information and tools they need to grow their business. It’s also where you can manage your seller account, view performance metrics, and monitor your listings.

If you’re an active eBay seller account user, accessing the Seller hub will be essential for managing and monitoring your accounts. Once you activate your account as a seller, you’ll get a verification email from eBay with instructions on how to access the Seller hub. These instructions are only sent once, so if you don’t see them in your inbox or spam folder, look for them in your other mail folders.

Click 2. Choosing a payment method

eBay payment methods

You need to set up a specific payment method to pay required fees on eBay. You can choose a debit or credit card or a linked payout bank account. You’ll receive monthly invoices that will include details of your seller fees, including eBay fees for listings, sales, subscriptions, refunds made to buyers, and shipping label charges. 

👉 Be aware of the 5 eBay seller fees to watch out for when selling online and how to optimize the eBay accounting process in general.

But instead of preparing yourself to spend sleepless nights with a pile of papers, you can do the manual work with the help of accounting software!  We recommend these three smart  steps to simplify your life:

  1. Create a Synder Sync account. The software provides its users with the opportunities to manage their businesses by implementing a set of useful features such as Smart Rules, Reporting, Multi-currency, Importing historical data, and more. It’ll act as a provider between the channels.
  1. Connect your eBay account and payment gateway to Synder. Synder Sync will store all the necessary transaction information from all the channels in one source of truth. After integrating your sales channel and payment gateway, you can manage the way they’ll be recorded into your accounting software.
  1. Connect your accounting software to Synder. This will be the final destination of where the transactions will be recorded. All you need is to integrate your preferred accounting system with Synder. 

You can schedule a demo session with our specialists and register for a 7-day free trial that’ll show you Synder’s workflow and give a better understanding of all the functions. 

👉 Check our integrations – eBay + QuickBooks, eBay + Xero, eBay + Synder Books – to see which option suits your business best. 

Synder Sync banner from eBay article

Click 3. Creating a policy for your eBay business

eBay shipping policies

These are the three most prominent policies you should pay attention to: payment, return, and shipping. The creation of each policy is mostly the same. You need to give it a name (visible to you only) and a description (optional).  All of them depend on the supplier you’re working with. For example, shipping and return prices may vary from e-commerce to e-commerce. 

Let’s look at each of them.

Payment policy 

– is the same for everyone. This policy outlines the information on how to pay, and what the person shall do if something goes wrong. The best option here is to select “Require immediate payment when buyer uses Buy It Now”.

The main point of this option is to avoid situations when a buyer adds your brand item to  cart but doesn’t purchase it, it will act as an open transaction. It can be very annoying as the transaction will be shown in your book. 

Requiring immediate payment will save your time and prevent tons of headaches. 

Return policy 

– is an excellent opportunity to save time and  set up rules concerning accepting returns or giving instant refunds. It’s up to you whether you accept the suggested feature or not, but they can be of great use for your eBay store. 

You have 8 business days to decide whether you  want to provide an opportunity for domestic/international returns or not. It’s generally accepted that If you accept returns, you’re more trustworthy to potential customers. You can also set up a time limit for the return (14, 30, or 60 days). 

As for a shipping cost return:

  • the buyer pays for shipping if there’s no valid reason why the product needs to be sent back;
  • the seller pays for return shipping if the store offers a free returns policy or if the item is damaged, faulty, or doesn’t match the listing description

Shipping policy 

– ensures you’re able to ship items within the time stated in your listing, using the shipping service your buyer chooses at checkout. 

The eBay Global Shipping Program is a great option. Your products will be available to more than 60 million people around the world, and, more importantly, you’ll be safeguarded from any reviews that may be detrimental to your eBay store. You’ll also be able to choose what to send through the program.

Let’s explore the shipping policy further.

eBay GSP (Global Shipping Program)

One of the most significant challenges for any seller is to keep on top of taxes (sales and income) and your eBay Managed Payments sales and fees. It’s especially tough to keep track of every shipping payment and remember which form you need to fill in and how much the fees are. 

The eBay Global Shipping Program has benefits both for sellers and buyers. It’s an excellent option for sellers to gain more customers without struggling with customs and import paperwork. For buyers, it’s a chance to search for more products with transparent shipping fees and processes. 

eBay GSP will also help you reduce unwanted headaches, as it  takes care of everything after you send your item to a global shipping center. You don’t need to worry about custom forms, import fees, or end-to-end international tracking anymore. eBay GSP will do it for you. Besides, this service will help to increase your sales by up to 50%. 

The only thing you’re responsible for in this case is the returns. You need to uphold the rules of your buyer’s country when it comes to offering returns. That’s why you need to know and understand the requirements of the recipient country.   

👉 Check our guide on eBay Global Shipping to have a better understanding of how this program works, and what challenges it brings, as well as get some tips and more!

Click 4. Choosing your eBay store subscription

eBay store subscription

You’ve done a great job and prepared your account for the final transition to the eBay Store. Many people get confused about the difference between opening an eBay account and opening an eBay store. You have to create an account first and only then can you open your eBay store. 

Your eBay store has to have an eBay subscription with a monthly paid subscription fee, where you can show all the items you’ve got listed. The subscription will allow you to sell more than 50 items per month. 

On the subscription page, you’ll be offered a list of five different eBay subscription plans: Starter, Basic, Premium, Anchor, or Enterprise.

eBay plans

So how to choose the perfect one for you? Let’s look at the benefits of each eBay subscription:

  • Starter Store: for sellers with a small number of products and who want a storefront to brand and promote their business.

Final value fee: 2.0 – 12.20%

  • Basic Store: for sellers who want to unlock more zero insertion fee listings, final value fee discounts, and a coupon for eBay-branded shipping supplies each quarter.

Final value fee: 1.5 – 12.20%

  • Premium Store: for sellers who have an extensive product assortment – this subscription gives substantially more zero insertion fee listings.

Final value fee: 1.5 – 12.20%

  • Anchor or Enterprise Store: for high-volume sellers who have an extensive product catalog or are running a business that would benefit from dedicated customer support

Final value fee: 1.5 – 12.20%

You can verify the fees on the eBay website, or check the table below:

eBay store subscriptions in brief

Check more details about the fees and listings in a full table here

Is it difficult to change your eBay subscription plan?

Not at all. 

You just need to go to the Subscription page from your eBay Account. From the Subscriptions page, click “Change level” to upgrade or downgrade the eBay subscription and that’s all. 

Note: Your live listings will remain live on the site after changing your Store subscription level.

Benefits of opening an eBay store

eBay is considered the most accessible platform for online sales, where anyone can open their own eBay store and sell whatever they wish. Thus, there are many pros for your business, but let’s look at the top-5

1. eBay Small Business Central

eBay provides a complete course on how to grow your business with Seller School. Watch virtual lessons and videos that will help you to increase your margin. You can choose one of three options of how to take a course: general access, advanced course, or timeline. 

2. Categorization

You’ll be able to create as many categories for your items as you want. If you don’t want to lose these categories, we recommend you try an integration with Synder. You can create additional categories in Quickbooks, so your subsequent money transactions will be automatically added to these categories. 

3. Fair fee price. 

eBay’s seller fees are highly competitive in comparison to other e-commerce platforms. 

4. Access to a worldwide marketplace

Millions of people use the eBay online platform every day to find the items they need. Invoices are sent every second inside this vast online marketplace. If Google is the search engine for information, eBay is definitely considered the platform for finding interesting products. The fun thing is that you can find anything you want there. 

5. Easy to start

This article is a confirmation of this statement. All you need is imagination, a draft of how you want your eBay store to look, as well as a basic plan for future development. 

Bottom line

 When creating your eBay store name, brand, images and strategy for the further development, make sure they’re unique or offer a new perspective and promote a fresh idea. Your store should stand out from the crowd and catch potential customers’ eye with its name or design as well as be easy to use. Before starting your online store, conduct a thorough analysis of what net revenue you want to ultimately achieve and which items are the most popular. You should have a plan in hand, which you will follow in subsequent development. 

Start your own small business by opening your eBay store! Make your ideas work and sell like hotcakes!

Anastasia Su

Anastasia Su

Anastasia is a FinTech writer with experience working as a freelance writer for small business owners. She has participated in numerous events dedicated to business management and marketing. Anastasia is inspired by the fact that each successful business is a result of proper structuring so she tries to analyze every step and wants to share her observations with others.

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