Exploring Wix And Wix Alternatives: Finding the Right Website Builder for Small Businesses

How to Use Stripe

A compelling online presence is essential for small businesses to thrive. Website builders have become indispensable tools, and one of the most well-known options is Wix. However, not every small business is a perfect match for Wix, so they might want to look for Wix alternatives instead.

In this article, we’ll explore why businesses might consider Wix unsuitable and look at some excellent Wix alternatives. We’ll also discuss the critical factors that small businesses should consider when selecting an ecommerce website builder to cater to business particular needs.

Wix: overview, best sides, and limitations for small businesses

Let’s start with a quick Wix review.

Wix is a website builder known for its user-friendly approach and versatility. It offers a variety of features and templates that cater to a wide range of users, from individuals to small businesses. However, while Wix can be an excellent choice for many, some limitations might lead users to seek Wix alternatives.

Providing customers with convenient payment options is critical fo a business. You might want to read our article to learn more about How to Add Paypal to Wix

Best sides for small businesses

  • User-friendly interface
    Wix offers an intuitive, drag-and-drop website builder UI. Small business owners without extensive technical knowledge can create and maintain their Wix site hassle-free.
  • Vast template library
    Wix provides a diverse template collection catering to various industries and business types. Wix users can easily find a template that suits their brand and needs.
  • Ecommerce capabilities
    Wix offers robust ecommerce functionality, making it an attractive option for small businesses looking to sell products online. It includes product listings, inventory management, and secure payment processing.
  • App market
    Wix has an extensive app market that allows businesses to add extra functionality to their websites. It can benefit small businesses looking to incorporate specific features like appointment scheduling or customer chat support.
  • Mobile responsiveness
    Wix ensures that websites created with its platform are mobile-responsive, providing a seamless experience for visitors on smartphones and tablets.

Wix ADI: a standout feature

Wix Artificial Design Intelligence (ADI) is a revolutionary feature that Wix offers. It simplifies website creation, especially for individuals or businesses with limited web design experience. The ADI feature leverages advanced algorithms and artificial intelligence to assist users in building a website tailored to their specific needs. It works pretty straightforward. Users answer questions about their website’s purpose, industry, design preferences, and content requirements. Based on this input, it generates a unique website design and layout with suggested content elements and styling choices. Users can further customize the look, content, and functionality as needed.

This user-friendly tool aims to make website creation more accessible to a broader audience, allowing individuals and businesses to launch a professional-looking website quickly without the technical complexities often associated with web development. Wix ADI is particularly attractive to those who prioritize simplicity and efficiency in their website-building journey.

Free and paid Wix version limitations for small businesses (that might make one look for an alternative)

  • Template customization limitations
    While Wix offers many templates, the level of customization is not as extensive as some other website builders, which might limit small businesses with specific design requirements.
  • Scalability challenges
    Wix can be less suitable for rapidly growing businesses. Small businesses with aspirations for substantial expansion might find Wix’s limitations in terms of scalability a drawback.
  • Adherence to Wix branding
    On the free plan, Wix puts its branding on your website, which might not present a professional image for businesses. Removing this branding requires upgrading to a paid plan.
  • Limited SEO control
    Wix’s SEO capabilities are somewhat limited compared to dedicated SEO platforms. Small businesses aiming to boost their online visibility through advanced SEO strategies might find this a limitation.
  • Pricing tiers
    Wix plans might be a limitation to consider. While Wix comes with pricing plans to suit various needs, some small businesses may find the cost of higher-tier offerings a bit steep, especially compared to other website builders with more competitive pricing structures.

As you can see, Wix can be a viable solution for many small businesses working in various industries. Still, some business owners might find it ill-suited for their business needs.

Wix alternatives for small businesses to consider

The unique requirements of small businesses can often lead to a search for solutions that better align with their specific needs. Here, we’ll discuss why considering Wix alternatives is crucial and introduce the options that can offer tailored solutions.

Wix alternatives

WordPress (WordPress org): the versatile giant

WordPress is a well-known Wix alternative. It is an open-source content management system (CMS) that has evolved from a blogging platform into a versatile website builder. It’s a popular Wix and other website builders alternative. It empowers users to create, customize, and manage websites with a wide selection of themes, templates, and plugins. Its adaptability allows businesses to create websites ranging from simple blogs to complex e-commerce platforms.

WordPress’s most prominent features for small businesses

  • Extensive plugin ecosystem for ecommerce capabilities
    WordPress offers a vast library of plugins that can enhance the functionality of your website. This way, you can integrate ecommerce features like shopping carts, product catalogs, payment gateways, and inventory management. Popular ecommerce plugins like WooCommerce make selling products online straightforward.
  • Strong SEO capabilities
    WordPress excels in search engine optimization (SEO). It offers various tools and plugins that help optimize your site for better search engine visibility. Small businesses can benefit from higher search rankings, attracting more organic traffic.
  • Scalability for growing businesses
    WordPress is highly scalable, making it an excellent choice for businesses with growth aspirations. As your business grows, you can seamlessly add more content, products, and features to your website. This adaptability is especially useful for small businesses aiming for long-term success.

WordPress pricing options

WordPress’s pricing structure depends on hosting and optional plugin expenses. A range of pricing options is available for businesses.

WordPress offers a free, self-hosted version known as WordPress.org. However, this version requires you to secure your hosting and manage the technical aspects of your website, which may not be suitable for beginners.

You’ll need to invest in web hosting, and the costs can vary depending on your hosting provider and plan. Popular hosting options like Bluehost, SiteGround, and Hostinger offer affordable monthly hosting plans at around $4 to $10 per month.

While many plugins are free, some premium ecommerce and customization plugins may require a one-time or monthly fee, ranging from a few dollars to a few hundred dollars.

So, when seeking a Wix alternative, WordPress can be a powerful and adaptable website builder catering to a wide range of small business needs. Known for its extensive plugin ecosystem and flexibility, WordPress is an ideal solution for businesses looking for a high degree of customization.

HubSpot Website Builder: a Wix alternative that’s more than marketing

HubSpot is a renowned name in the digital marketing and CRM industry, and its Website Builder is a component of the HubSpot Growth Stack. It empowers businesses with a holistic approach to online marketing and website management. At this point, it can make a compelling Wix alternative, which primarily focuses on website building.

HobSpot’s prominent features

  • Marketing and CRM integrations
    HubSpot Website Builder seamlessly integrates with the broader HubSpot platform, including its marketing and CRM tools. It enables businesses to centralize customer data, create targeted marketing campaigns, and track leads efficiently.
  • Personalization for a tailored user experience
    HubSpot’s personalization capabilities allow businesses to deliver customized content and experiences to website visitors. This feature can significantly enhance user engagement and conversion rates.
  • In-depth marketing analytics
    HubSpot’s advanced analytics tools provide businesses with comprehensive insights into their marketing efforts. It allows for data-driven decision-making, helping refine their strategies for better results.

Pricing options

HubSpot Website Builder offers a range of pricing options, making it accessible to businesses with varying budgets.

HubSpot provides a free plan with core features like website creation, hosting, and some marketing tools. It’s an excellent starting point for small businesses with minimal requirements.

The Starter Plan offers more advanced features, including contact management, forms, and live chat. It’s suitable for businesses looking to expand their online presence.

The Professional Plan offers an extensive marketing and CRM toolset, making it ideal for businesses with comprehensive marketing needs. The Enterprise Plan caters to larger enterprises with complex marketing and sales requirements. It includes advanced features like predictive lead scoring and custom reporting.

As you can see, HubSpot Website Builder offers small businesses a comprehensive solution. Its robust marketing and sales automation capabilities make it an attractive alternative to Wix, especially for those seeking to integrate marketing strategies into their web presence. In this section, we’ll explore HubSpot Website Builder in detail, highlighting its key features, pricing options, and the type of businesses it can best serve.

Squarespace is a website builder known for its elegant and visually appealing templates. It provides users with a powerful yet user-friendly platform for building websites, making it an ideal choice for those who want their online presence to reflect a sense of style and sophistication.

Squarespace’s most prominent features

  • Stunning design options
  • Squarespace offers an impressive selection of professionally designed templates. These templates cover a range of industries and aesthetics, allowing small businesses to create a website that aligns perfectly with their brand and vision.
  • Integrated ecommerce functionality
  • For small businesses seeking to establish an online store, Squarespace offers integrated e-commerce features. They include tools for product listings, inventory management, secure payment processing, and even the ability to sell digital products.
  • Mobile responsiveness
  • In a mobile-centric world, Squarespace ensures that websites created with its platform are fully mobile-responsive. It guarantees your site will look and function beautifully on many devices, enhancing the user experience.

Pricing options

Squarespace offers a straightforward pricing structure that includes two primary plan categories.

Personal Plans, designed for individuals and small projects, start at a reasonable monthly fee. They are ideal for those looking to create a personal blog or portfolio.

Business Plans aim at small businesses and e-commerce endeavors. These plans offer advanced features like integrated e-commerce and custom email. They provide more extensive functionalities to support online sales.

Besides, Squarespace provides a 14-day free trial, allowing users to explore its capabilities without a financial commitment. However, it’s worth noting that Squarespace does not offer an entirely free plan like some other website builders.

Wrapping it up, Squarespace excels in providing a platform for businesses that place a premium on design aesthetics. Small businesses, particularly those in creative industries like art, photography, fashion, and design, will find Squarespace a good alternative to Wix. Its visually appealing templates, integrated e-commerce functionality, and mobile responsiveness make it an excellent choice for businesses looking to showcase their products and services with style and sophistication.

BigCommerce: ecommerce-centric solution

BigCommerce is an ecommerce website builder designed to cater to the specific needs of online businesses, including small enterprises. It’s a platform that places ecommerce at its core, offering a wide array of features tailored to enhance your online retail operations.

BigCommerce’s most prominent features

  • Scalable ecommerce capabilities
  • BigCommerce excels in scalability, making it an ideal solution for businesses with aspirations for growth. Whether a small startup or a rapidly expanding enterprise, the platform can adapt to your evolving needs, accommodating a growing product catalog and increasing website traffic.
  • Integrations with various payment gateways
  • BigCommerce provides seamless integration with a variety of payment gateways. This way, your customers have flexibility in making payments, improving the overall shopping experience. It also simplifies your financial operations by allowing you to choose the payment processing service that suits your business.
  • Advanced ecommerce analytics
  • In the world of online retail, data is power. BigCommerce offers advanced e-commerce analytics and reporting tools, providing valuable insights into your store’s performance. You can track sales, monitor customer behavior, and optimize your marketing strategies based on real-time data.

Pricing options

BigCommerce offers pricing plans based on your business’s sales volume. While it doesn’t provide an entirely free option, it does offer a 15-day free trial, allowing you to explore its features and capabilities before committing to a subscription.

So, if you’re exploring Wix alternatives for your small business’s online store, BigCommerce is a powerful alternative that focuses on providing a comprehensive ecommerce solution. BigCommerce is ideal for online companies that need scalability, multiple payment gateway integration, and advanced ecommerce analytics. However, it may not be suitable for businesses with more simple needs.

In the world of website builders, Gator, powered by HostGator, shines as a perfect alternative for businesses seeking a straightforward, all-in-one solution to establish a strong online presence. Gator’s user-friendly features and integration capabilities make it an appealing option for small businesses looking to create and manage their websites with ease.

Gator’s most prominent features

  • User-friendly drag-and-drop builder
  • Gator’s intuitive drag-and-drop interface simplifies website building. Small business owners, even those without prior website design experience, can easily create a professional-looking site. This feature eliminates the need for complex coding or design skills.
  • Integration with G Suite for business email
  • Gator goes the extra mile by offering integration with G Suite, Google’s business email solution. It allows businesses to have a professional email address (e.g., [email protected]) along with the efficiency of Google’s suite of productivity tools.
  • Basic ecommerce functionality
  • Gator recognizes the importance of e-commerce for small businesses. While it might not offer the robust e-commerce capabilities of some other platforms, it does provide basic functionality for users to showcase and sell their products or services online.

Pricing options

Gator offers transparent and affordable pricing options that cater to small businesses.

The Starter Plan includes a free domain for the first year, website hosting, Gator builder, and a business email. This plan is well-suited for smaller businesses just starting their online journey. The Premium plan enhances your website with priority support, a free SEO tool, and additional design features. It’s a solid option for businesses looking to optimize their online presence. For users with more extensive ecommerce needs, the Ecommerce plan provides advanced ecommerce functionality, inventory management, and integrated payment processing.

All Gator plans come with a 45-day money-back guarantee, allowing businesses to test the platform’s suitability without a long-term commitment.

At this point, Gator, with its simplified approach and affordability, is best suited for small businesses looking for a hassle-free solution to create and manage their websites. 

While Gator may not be the best fit for businesses with highly complex requirements or those needing extensive ecommerce features, it offers a straightforward, user-friendly approach for small businesses aiming to make their mark in the online world.

Hostinger Website Builder: an alternative for total personalization

Looking for a simplified way to create a website tailored to your unique style? Hostinger’s Website Builder is the go-to alternative to Wix, which helps to build your brand through its user-friendly interface and fully customizable templates. Forget complex processes; with Hostinger, crafting your website is as easy as four clicks, thanks to AI integration and a streamlined approach to meet all your online needs.

Hostinger’s most prominent features:

  • Built-in SEO Tools
    Ensure your website is easily discoverable with Hostinger’s built-in SEO tools. Optimize your content effortlessly for search engines, enhancing your online visibility.
  • Customization with Drag-and-Drop Editor
    Tailor your website to fit your brand with the intuitive drag-and-drop editor. Whether you’re a beginner or an experienced user, customization becomes a breeze.
  • AI Integrations
    Benefit from AI-powered tools like the AI Logo Maker and AI Writer. These integrations streamline tasks, allowing you to create a unique logo and generate content seamlessly.
  • 150 Templates for E-commerce, Portfolio, or Blog: Choose from a diverse collection of 150 templates designed for e-commerce, portfolio, blog, or many other purposes. Hostinger’s Website Builder provides a variety of options to match your specific needs, ensuring a visually appealing and functional website.

Pricing options

Hostinger Website Builder offers budget-friendly pricing options, making it accessible to a diverse range of users:

  • Premium Website Builder: $2.99/per month + 3 months for free
  • Business Website Builder: $3.99/per month + 3 months for free.

How to choose an optimal ecommerce website builder

Selecting the right ecommerce website builder for your business is a crucial decision that can significantly impact your online success. With numerous options available, you might want to identify the factors and features that align with your business needs. Let’s explore considerations for choosing an optimal ecommerce website builder and the essential functionality to look for.

Features to look for

Let’s start and look at the features you might want your ecommerce website builder to offer.


A user-friendly interface is a cornerstone of a successful website builder, particularly for those who may not possess advanced technical expertise. When evaluating website builders, prioritize platforms that offer:

  • Drag-and-drop editor
    A drag-and-drop editor simplifies the design process, allowing you to create and arrange the necessary elements.
  • Easy navigation
    Intuitive navigation ensures you can move seamlessly through the builder, making the website creation process efficient and frustration-free.
  • Intuitive tools
    Look for builders providing user-friendly tools and features that facilitate content creation, management, and customization.


Your online store should be a reflection of your brand identity (and it’s not only about adding your logo). Look for a website builder that offers extensive customization options, enabling you to craft a unique and engaging online presence. The ideal builder should include:

  • Customizable templates and design elements that allow for tailoring your website’s look to match your brand;
  • The ability to modify fonts, colors, layouts, and other design elements to create a distinctive online store.

Payment gateway integration

A smooth and secure transaction process is vital for your customers. Your chosen website builder should seamlessly integrate with various payment gateways, providing a convenient shopping experience. Look for:

  • Support for popular payment methods such as credit cards, PayPal, and digital wallets.
  • Secure checkout options, including SSL encryption, to protect sensitive customer data.

Mobile responsiveness

The prevalence of mobile shopping continues to grow. At this point, your website should be mobile-responsive to cater to this expanding audience. Seek a website builder that provides:

  • The capability to automatically optimize your site for various screen sizes, ensuring a seamless shopping experience for mobile users;
  • A tool for previewing and fine-tuning your website’s appearance on mobile devices to guarantee it looks and functions perfectly.

Search Engine Optimization (SEO)

Enhancing your online store’s visibility on search engines is crucial for attracting organic traffic. The website builder you choose should offer a robust set of SEO features, including:

  • The ability to add meta titles and descriptions to each page to improve search engine rankings;
  • Automatic generation of sitemaps that assist search engines in indexing your site effectively;
  • The flexibility to customize URLs for improved search engine visibility and user-friendliness.

Analytics and reporting

In the world of e-commerce, data is your best friend. Access to comprehensive analytics and reporting tools is vital for making informed decisions and refining your online strategy. Look for a builder that offers:

  • User behavior data and insights into how users interact with your website, including click-through rates, bounce rates, and time spent on pages.
  • Sales performance tracking tools that provide a clear picture of your online store’s sales performance, helping you identify trends and areas for improvement.
  • Traffic sources information to understand where your traffic comes from. Look for reporting on sources such as search engines, social media, and referral sites.

Factors to consider

When choosing an ecommerce website builder, several crucial factors can significantly impact your research and decision. Here are the essential considerations business owners might want to rely on for a better search.


Understanding the pricing structure of the website builder is paramount to making an informed decision. Consider the following aspects:

  • Budget Alignment
    The first step is to determine your budget. Decide how much you’re willing to invest in your website. Be realistic about your financial constraints and choose a builder that aligns with your budget. Some website builders offer free plans or trials, while others operate on a monthly or annual subscription basis. Assess whether the pricing model suits your financial capacity.
  • Scalability
    It’s essential to anticipate future growth. As your business expands, your website builder should accommodate your needs. Look for a builder that offers different pricing tiers, allowing you to scale up as your business evolves. This way, you won’t outgrow your website’s capabilities as you add more products, traffic, or functionality.

Customer support

Customer support can be a lifesaver, especially when technical issues or questions arise. Here’s what to consider:

  • Support channels
    Check if the website builder provides customer support through various channels, like email, chat, phone, or a support ticket system. Having multiple options can be convenient when you encounter issues.
  • Responsiveness
    The quality and responsiveness of the support team are critical. You want a provider with knowledgeable and efficient support staff who can address your inquiries promptly. Look for user reviews or testimonials to get insights into the support team’s performance.


As your business grows, your website’s capabilities should accommodate it. At this point, scalability is a critical factor to consider:

  • Product listings
    Your ecommerce website should accommodate increasing product listings without becoming cumbersome to manage. Ensure the builder can handle your product catalog’s expansion as your business grows.
  • Traffic
    Expect an increase in website traffic as your business gains popularity. Your chosen builder should be able to handle higher volumes of visitors without slowing down or crashing. Reliable hosting and performance optimization are aspects to assess.
  • Functionality
    Your business needs may evolve, requiring additional functionality on your website. Choose a builder that allows you to add new features and integrations without a complete overhaul.


Online security is non-negotiable in the digital age. Protecting your business and customer data is of utmost importance. Consider the following:

  • SSL certificates
    Ensure the website builder offers the option to implement SSL certificates for secure data transmission. It can be essential for encrypting sensitive information, such as customer details and payment transactions.
  • Data encryption
    Look for builders prioritizing data encryption and protecting all information stored on your website from unauthorized access.
  • Protection against cyber threats
    Cybersecurity is an ongoing concern. Choose a website builder with security measures to safeguard your site against common online threats, including malware, DDoS attacks, and data breaches.

Yes, you can connect Wix to QuickBooks, allowing for seamless financial data transfer from your ecommerce platform to your accounting software. This connection streamlines financial management, cuts down on manual data entry, and increases record accuracy.

The Wix App Market offers third-party apps that enable this integration, syncing sales, expenses, and customer data directly with QuickBooks. Using apps like Synder, businesses can automate ecommerce transaction tracking, inventory management, and financial analysis, making the process more efficient.

Take advantage of the opportunity to optimize your business processes and explore Synder features with a free trial. To gain more insights and tips, book your seat on the informative Weekly Public Demo offered by Synder. 

Finding the perfect alternatives to Wix: final word

Making it a final word, selecting the optimal website builder is a pivotal decision for small businesses. It’s of no less importance than choosing the right ecommerce platform ( such as eBay or alternatives). At this point, you might want to carefully looc at Wix and Wix alternatives. Each of those mentioned in this review has its strengths and weaknesses, catering to a variety of needs. Whether you seek a highly customizable solution like WordPress, a marketing-focused platform like HubSpot, or a visually stunning Wix alternative such as Squarespace, there’s an option to suit your unique requirements. While exploring alternatives Wix has, consider factors such as integration with payment and accounting systems, along with the invaluable power of ecommerce analytics. With the right website builder, your small business can establish a robust online presence and drive success in the digital realm.

Leave a Reply

Your email address will not be published. Required fields are marked *

You May Also Like