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How Synder helped Betr Health categorize their expenses and income and import almost 2 years of data, transaction by transaction to their books

How Synder helped Betr Health categorize their expenses and income and import almost 2 years of data, transaction by transaction to their books

Betr Health

The Betr Health Method is the world’s first gut health, food as medicine movement using the science that everyone’s talking about, but few people know how to implement it into their daily lives.

It was created by Dr. William Ferro and is based on nourishing the body with a diverse variety of whole, delicious foods to heal and restore gut health.

They sell dietary supplements, skin care products, deliver healthy food, and also provide services (memberships on the site) to improve health, lose weight, etc.

Betr Health needed updated and accurate books with per transaction records of their sales for their upcoming round of fundraising

Betr Health sells their products and services using Shopify, Amazon, WooCommerce, Stripe, Paypal and Authorize.net. They had been managing their books by posting bank deposits with QuickBooks Online rules. Usually, this doesn’t give a full picture of gross sales and fees, but instead only gives access to net income. 

They were about to start raising capital and they needed to show further details about their income in their reporting. They also wanted more detailed categorization, and were looking for a solution that would put each transaction in their QuickBooks Online account.

“The biggest challenge was that you are bringing in top line revenue but you couldn’t reconcile it back down to the end user, and you have to get multiple integrations for different platforms where Synder had pretty much every major integration that we needed from Stripe to Shopify, to Amazon, etc. , so it was very simple to pull it in. And then being able to tire back to the end user level as well as bank reconciliation – it makes it very-very powerful.” Dr. William Ferro

Betr Health needed to sync each transaction to their books and categorize all sales

Looking for a solution that would help them sync each transaction into their books in the QuickBooks Marketplace, they found Synder. 

They were also looking for a solution that allowed them to track their shipping fees separately in their P&L and they were quite happy to learn that Synder does this by default. 

They wanted to categorize income by product. Since they have many variations of the same product, they wanted to have income for all the variations to reflect in one account, which was possible with Synder. 

They also needed a solution that would allow them to work with large numbers of historical transactions dating back to 2020, which Synder can do seamlessly.

We went from kinda knowing where everything goes to being able to reconcile on a real time basis.” Dr. William Ferro

Betr Health is now on their way to smooth reconciliations, proper categorization of transactions, and detailed reporting to show potential investors

Synder’s customer success team was able to help Betr Health get onboarded and set up all their categorization rules properly. 

Historical transactions have been updated in their books and they are now able to sync new transactions as they happen, as Synder does this automatically in the background. 

They’ve saved both time and money getting their books and reporting ready for their potential investors and have a clear path ahead.

“The thing that really helps you guys out the most – it was such an easy integration, I had maybe a total of 10 clicks and I had integrated all of my data from all of the different areas, so I think that as a business owner you can get stuck really fast and the fact that I didn’t get stuck was amazing.” Dr. William Ferro

Ready to give Synder a try?

Do you need help syncing multiple historical transactions to your QuickBooks Online account? Do you have unique ways of categorizing transactions and need a system that can automatically make those changes to your books as transactions occur? 

If, like Betr Health, you’re looking for a solution that can automate accounting tasks and ensure that your accounts reconcile each month, give Synder a try! We can help with any number of historical transactions, plus get your books in order now and in the future. 


We offer a free, no-strings-attached 7-day trial. Come see what Synder can do!

Try Synder today!

Anastasia Su

Anastasia Su

Anastasia is a FinTech writer with experience working as a freelance writer for small business owners. She has participated in numerous events dedicated to business management and marketing. Anastasia is inspired by the fact that each successful business is a result of proper structuring so she tries to analyze every step and wants to share her observations with others.

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