ROAS as a tool to success

Optimizing Return on Ad Spend: How to get 6x ROAS and more sales

Do you want to grow your business, but it feels like you are stuck in one place?

People look up a product they want in your store. Then they may browse on another site that sells the same product. But do they come back to you?

Modern advertisers are relying on sophisticated advertising tactics to target their audiences and make smarter decisions. But with the dizzying number of options available, it can be hard to know which one is best for your needs. 

This article will answer the question of how to run high-ROAS ads and get more sales!

Contents:

Why you need to track ROAS

ROAS: Formula to Success

First Aid Kit for boosting the sales

Why you need to track ROAS

Every company wants to make the most of its budget. Especially when it comes to marketing. Yet, with so many different options for advertising and so much competition in the market, it can be hard to know where to start. 

Imagine how difficult it would be to run a business if only 1% of your customers were ready to purchase your product. If a person only spends $10 on your website in two years, that’s $10 x 0.1 = $10,000. It is pretty difficult to get that type of revenue from zero customers.

And this scenario could be a whole lot worse.

ROAS (Return on Ad Spend) is a common metric for measuring the effectiveness of online advertising. 

ROAS is one of the most important metrics to track the flow of your customers. This tells you how much money you’ve spent on ads and how much money you have made as a result of those ads. The higher the ROAS is, the better your campaign is. 

ROAS: Formula to Success

What you need when a potential customer has appeared to be just a visitor is a method to bring them back. You have to take the initiative and present a special offer. And this is where utilizing ROAS  comes in. 

All businesses want more customers. The most effective way to grow sales and save both time and money is through efficient advertising management.

The four-step ROAS tactic that you’ll want to implement is pretty simple:

First, you need Prospecting to find a new audience and make them visit your store for the first time. They will probably be looking here and there when trying to find something that catches their eye. 

Wow! It looks like they’ve even added some items to the cart! So now… Oh— 

They left both the abandoned item in the cart and your store. 

Here comes the second step — Retargeting

Retargeting is a marketing technique which lets you automatically follow your visitors and target them with ads for your product on other websites and apps. It is the best way to increase conversions because you can target the right person, at the right time, with a relevant offer. Conversion rate optimization can increase traffic to your website, but retargeting gives you the edge when it comes to conversions. 

You can target users that leave your site within the first few seconds of viewing your site and look for visitors that have been browsing for a longer amount of time.

The cart with an item left in it is now recovered, and the customer finally bought it. But you don’t want to lose this person, so the next step is Cross-Selling, creating a long-term relationship with your customer, if you wish. This will show them ads of related products to the one they have just purchased. 

And the final step that will help to hold customers’ interest is Upselling — showing an upgrade or improved version of the product to the product they have added to their cart. 

After all these steps, you can check the reports and make some conclusions based on the presented analytics. This allows you to manage your ads based on these conclusions which will help you maximize your sales. 

The only problem is the time you’ll spend trying to do all this work manually. Usually, you’ll spend about 1 hour a day reviewing all the insights of your ad cabinet. 

But how can you optimize your work? Keep reading to find out!

First Aid Kit for boosting the sales

Do you have your hands full with completing other tasks and you can’t dedicate time to set up, monitor and optimize online advertising campaigns? 

You can either hire an ad expert or get an app that will help and guide you while unlocking the true potential of your products. 

If you are a business owner and are looking for a way to turn your visitors into customers, RetargetApp is the perfect solution for your store powered by Shopify, BigCommerce or WooCommerce

RetargetApp is an innovative marketing platform that works with stores worldwide and allows you to get people back on your site as buyers. 

Moreover, you don’t have to spend a lot of time deciding whether you need to target your ads on Facebook or Google, as you will understand that the best decision is to take advantage of both of them.

With this platform you can track people who have already visited your website and remember their interests and buying preferences. It enables businesses to retarget their website visitors with personalized product recommendations using email marketing and display ads. The easy-to-use platform allows you to create customizable campaigns that target specific visitors at just the right time. You can instantly target people who have searched online for the products or services you sell. 

Note! Make sure that you fit all the conditions provided here. 

Start advertising in just a few steps. All you need to do is:

  1. Install the application
  2. Connect your Facebook page
  3. Choose a daily budget

Great job!

When all the required information is stored, you’ll have to do a detailed report to see your profit and loss. In this case, Synder will become your right-hand software!

From now on, you will be able to analyze your monthly reports thoroughly and in no time as all the operations will be done automatically in the background.

To learn more about Synder features you can book a Demo or check out a free trial.

The work should be done profitably, not stressfully.

Bottom line

All the time and effort you invest in organizing ads will return in the form of sales and getting a broader audience. Running a retargeting campaign with a software will save you time, money and reduce stress. Doesn’t it sound good?

With the right ROAS tactic, you will get new customers, return visitors (now with an intention to buy something from you), increased average order value and more!

To run a business means finding the right approaches to boost and grow your sales rates. Guess you’ve just found this one for yourself. 😉

Anastasia Su

Anastasia Su

Anastasia is a Copywriter and has a Bachelor's degree in Translation and Interpretation and a Diploma in a third foreign language. She has experience in writing articles for small business owners, and in translating psychology educational materials, specifically MBTI personality types. Anastasia is dedicated to writing educational articles. She likes gathering new information and is glad to share it with others.

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