Selling on Amazon is a great way to reach a wider audience and increase sales. However, it can be difficult to get started if you don’t know how to get access to the right products. Many Amazon categories are gated, meaning they require special approval from Amazon before you can list items in them.
Fortunately, there’re some ungated categories that don’t require any special approval and can be accessed by anyone. This means that sellers can quickly get their products on the marketplace without going through the lengthy process of becoming verified sellers. By taking advantage of these ungated categories, sellers can increase their sales and reach more customers. In this article, we’ll discuss the key categories to consider when unlocking the benefits of Amazon ungated categories.
What are Amazon ungated categories?
Amazon ungated categories are product categories for which you don’t have to meet any special requirements and gain approval from Amazon. Since these categories are open to anyone, they’re often the best place to start when you’re looking to get started on Amazon. These categories can be a great way to get your business off the ground.
Amazon ungated categories can be divided into two main categories: the general categories and the specific categories. The general categories are the broadest categories, such as Clothing, Books, Electronics, and Home & Garden, while the specific categories are more specific, such as Women’s Clothing, Mystery Books, Laptops, and Lawn & Garden.
Key categories to consider
When it comes to choosing the right Amazon ungated categories for your business, it’s important to do your research and find out which categories are best suited to your products so that they’ll have a good sales rank. Here is a list of Amazon ungated categories in 2023:
- Amazon Kindle
- Books
- Baby
- Beauty & Personal Care
- Camera and Photo
- Home & Garden
- Cell Phones and Accessories
- Industrial and Scientific
- Musical Instruments
- Major Appliances
- Tools and Home Improvement
- Sports and Outdoor
Which categories are the most popular?
Clothing
Clothing is one of the most popular Amazon ungated categories and is a great choice for anyone who’s looking to get started selling on Amazon. From everyday basics to high-end fashion, clothing is a great way to target a wide range of customers. You can also break down the clothing category into more specific sub-categories, such as Women’s Clothing, Men’s Clothing, and Kids’ Clothing, which can help you target more specific audiences and offer more specialized items.
Books
Books are another popular Amazon ungated category and can be a great way to reach an audience of book lovers. Whether you’re selling new or used books, you can offer a wide range of titles to your customers. You can also break down the Books category into more specific sub-categories, such as Fiction, Non-Fiction, and Children’s Books.
Electronics
From basic items such as smartphones and laptops to more specialized items such as VR headsets and smart home devices, this category offers something for everyone. You can also break down the electronics category into more specific sub-categories, such as Computers, Home Appliances, and Audio & Video.
Home & garden
Basic items such as furniture and home decor or more specialized items such as outdoor equipment and gardening supplies, everyone will find something special in this category. You can also break down the home & garden category into more specific sub-categories, such as Kitchen & Dining, Home Improvement, and Lawn & Garden.
Benefits of Amazon ungated categories
Once you have chosen the right Amazon ungated categories for your business, there’re many benefits that you can enjoy. Here are some of the main benefits of Amazon ungated categories:
Easy to get started
One of the main benefits of Amazon ungated categories is that they’re easy to get started with. Since they don’t require any special approval from Amazon, you can get started immediately and set your KPI from the very beginning.
Wide range of products
Amazon ungated categories offer a wide range of products that can be a great way to target a wide range of customers. From clothing and books to electronics and home & garden items and more! Everyone will find something to their liking.
Easier to manage
Since Amazon ungated categories don’t require any special approval, they’re also easier to manage. You don’t have to worry about keeping up with all the documents and approvals required for gated categories, which can save you time and energy.
More opportunities
Amazon ungated categories also offer more opportunities to reach a wider audience. Since they are open to anyone, it means more potential customers can find your products. This can help you increase sales and grow your business.
Conclusion
Amazon ungated categories are a great way to get started selling on Amazon and take advantage of the full potential of the platform. With the right strategy and diligent research, you can ensure you’re taking advantage of the full potential of Amazon to expand your business.
