One of the most iconic characters in all of TV history has set the bar for how we perceive e-commerce and business. Don Draper’s charisma and style have transcended time and will continue to inspire generations to come. So, if you’re looking to start an e-commerce store or grow your existing one, then let us take a page out of Don Draper’s book and get inspired by his style and swagger below.
Hiring help
Bookkeeping is an essential part of running any business. It’s important to keep track of your sales, expenses, assets and liabilities so you can make better decisions about how to grow. If you’re new to the world of bookkeeping and don’t know where to start, consider hiring a bookkeeper part time to help get you started and organized.
Gathering information
Start with the basics. The first step is learning what information needs to be tracked and how it will help with decision-making later on down the road. This can seem intimidating at first if you’ve never had any experience with accounting before—but don’t worry! There are plenty of online resources that explain everything in plain English so even someone like Don Draper would understand them (if he wanted).
Finding a perfect solution for your data
Get organized! Once you have all your data collected from each area within your business (for example: sales from Amazon), it’s time to organize this information into something useful for making decisions – usually by creating reports that highlight trends over time rather than just raw numbers from one point in time only (like today). A tool such as Synder Insights could be helpful in summarizing your daily sales into one daily entry for all your channels, and providing you with live dashboards of your data.
Don Draper would use Synder Insights because he’s all about facts and numbers. He likes that it’s a robust platform with plenty of bells and whistles, but he especially loves the reporting features. Don would have a keen eye for making sure that the payment and shipping process is seamless, secure, and high-quality. He’d want to ensure that his customers are comfortable with the steps involved in paying for their purchases. For example, he’d make sure there was a wide range of payment methods available such as credit cards and PayPal so no one felt left out.
He would also want to ensure that his site offered multiple delivery options so customers could get their purchases on time without any hassle or delays (and if they had special requests like needing something shipped overnight). Taking a future-forward approach to your business gives you a competitive edge, having someone like Don Draper in your corner is just an added bonus.
Branding
Branding is about being consistent. In other words, branding isn’t just making a logo and slapping it on everything you own; it’s creating a promise that can be delivered every time your company makes contact with the world—and living up to that promise in every interaction with customers, whether they’re buying from you in person or online. Thus, the best practice will be to combine your modern logo, digital business card and other branding elements with how you interact with your customers on and off the web. Don Draper knew how to sell that promise and if e-commerce existed in this show, he would most likely be able to sell advertising for it.
Thinking big
To be a true Don Draper, you have to think big. You have to think creatively, you have to think strategically and most importantly of all: you have to think about your customer’s experience. A great example is this quote from the show: “I don’t know if you can do it, but if I was an unwed mother in Akron Ohio in 1955 or so, I’ld want someone like me telling my story.” –Don Draper.
Conclusion
The world of retail is changing, and Don Draper would be able to keep up with it. He’s a creative guy who knows how to think outside the box. If he were alive today and running an e-commerce store, he would be using all of these strategies in his business. He would also know that if he doesn’t keep up with what’s new in the world around him, then someone else will do it for him.
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