How to Find Sales Rank on Amazon

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Are you looking to find out how well your product is selling on Amazon? If you’re an Amazon seller, you know how important it’s to understand your product’s Sales Rank. While Amazon doesn’t provide exact sales data, the Sales Rank is an important indicator of how your product is selling relative to other products. Knowing your product’s Sales Rank can provide you with valuable insight into how to improve your product’s visibility and sales.

It’s easy to find your product’s Sales Rank on Amazon, and we’ll show you how. 

Why is Sales Rank important?

The Sales Rank of your product on Amazon is an important indicator that can help you identify areas of improvement and capitalize on opportunities to increase your sales. Furthermore, it can help you better understand the competition and make informed decisions about pricing and promotions.

The sales rank of a product is determined by Amazon’s algorithm, which takes into account a variety of factors such as the total sales of the product, reviews, pricing, and more. As such, the sales rank of a product is an important metric for understanding the performance of your product.

Additionally, you can use the sales rank to track changes in the performance of your product over time and make adjustments accordingly.

How to find your product’s Sales Rank

Finding your product’s Sales Rank on Amazon is relatively simple. All you need to do is search for your product on Amazon and look for the Amazon Best Sellers Rank. This is usually located under the “Product details” section at the bottom of your product page. 

This is how it looks on Amazon:

Note: A product with a sales rank of 1 is the best-selling product in its category, while a product with a sales rank of 10,000 is the 10,000th best-selling product in its category. Learn more about Amazon Sales Ranking. 

How is Amazon Sales Rank calculated?

The calculation of the Amazon Sales Rank is based on a complex algorithm that takes into account various factors such as the number of sales, the number of customer reviews, the type of product, the category it belongs to, and the number of competitors. Amazon updates the Sales Rank every hour.

What is a good Amazon sales rank?

The lower the Amazon Sales Rank, the better the product is performing in the marketplace.  However, the “goodness” of a Sales Rank depends on the category of your product. Generally, the good Sales Ranking is anything under 10,000. 


Amazon Sales Rank is an important metric for any seller using the platform. It’s a measure of how well a product is selling compared to others and provides valuable insight into the performance of a product. It’s also used by Amazon to determine which products to feature in search results, on product pages, and even in email updates. This means that a good Sales Rank can potentially increase the visibility and sales of a product. 

Furthermore, it can be used to compare the performance of products in the same category, helping sellers to stay competitive. A good Sales Rank can mean more sales for sellers, so it’s important to pay attention to this indicator.

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