Synder and Finaloop both offer automated bookkeeping, but the details set them apart. One does basic syncing, while the other gives you real control over your financial data. In this guide, we show why Synder wins with flexible features, easier reconciliation, and better support for multi-channel operations.
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Synder takes over when your business moves beyond simple workflows. Multi-channel sales, high transaction volumes, multi-entity structures, complex revenue recognition, it's built for the infrastructure challenges that come with growth. You get 30+ platform integrations, full compatibility with QuickBooks Online, Xero, NetSuite, and Sage Intacct, and granular control over transaction mapping, reporting, reconciliation, and GAAP compliance. The system adapts to your workflow, not the other way around.
Finaloop works well for simpler operations and for single-brand DTC sellers who want a "done-for-you" approach and don't need deep customization. But that simplicity comes with limits: fewer integrations, less flexibility, and minimal ability to handle sophisticated accounting requirements. When your business outgrows the basics, those limits become bottlenecks.
For a full integration list, check the table below.
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Synder is built with a host of advanced settings that give you more control over how data is categorized and managed.












Synder is an accounting automation platform that links your online sales channels, such as Shopify, Etsy, and Amazon, and payment processors like PayPal and Stripe directly to your accounting system: QuickBooks Online, QuickBooks Desktop, Xero, NetSuite, or Sage Intacct. It streamlines your financial workflows by automatically capturing sales, fees, taxes, and other key transaction details, cutting down manual entry and keeping your books accurate and up-to-date.
Smart Rules let you automate repetitive tasks by applying actions to transactions that meet conditions you define.
Here’s how it works:
1. Pick the event that should trigger the rule, such as when a sales receipt is created or an expense is recorded.
2. Define the conditions the transaction must meet, like exceeding a certain amount or containing specific keywords in the description.
3. Choose what action Synder should take, such as assigning a category, class, or location in your accounting system.
Synder RevRec is a specialized tool within the Synder suite designed to automate subscription revenue recognition. It supports full compliance with major accounting standards such as GAAP, IFRS 15, and ASC 606, helping ensure your financial reporting stays accurate and consistent.
When connected to platforms like Stripe, Synder RevRec automatically follows subscription activity, updates recognition schedules, and posts revenue correctly to your accounting system without manual effort.
Depending on your settings and the sync mode you use, Synder can automatically sync incoming transactions to your accounting system. It also captures and categorizes fees from all connected sales channels and payment platforms, making it easier to track expenses by platform, organize tax-related information, and gain a clearer understanding of your profitability and overall cost structure.
By uploading a CSV file with your products and their costs, Synder can automatically calculate COGS for every item sold. After the cost data is imported, Synder multiplies each product’s cost by the quantity sold to determine the correct COGS for each transaction.
The system works directly with your accounting software, updating inventory levels as sales occur. Each transaction reduces your stock on hand and records the related COGS, keeping both your inventory and financials accurate in real time.
Synder gives you two options for syncing your data. With Per Transaction Sync, every sale, fee, refund, tax, and related product or customer detail is recorded individually as it happens, giving you a complete transaction-level view. With Summary Sync, all sales from a channel are grouped into one entry per day/week/month/or payout, making your books cleaner and easier to manage. This lets you choose between full detail or a concise daily snapshot.