How One CFO Handles 4+ Sales Channels Alone and Cuts Costs by $60k+ Using Synder

Discover how Synder allows Dermeleve's CFO to single-handedly manage multi-channel ecommerce growth, saving $60K+ in staffing costs.

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$60,000+

Saved annually in deferred staffing costs

99.5%+

Reconciliation accuracy across 4 sales channels

170k+

Transactions automatically synced with Synder

Dermeleve develops and sells over-the-counter medications, primarily targeting itch-related skin conditions. Starting with dermatology office sales 4 years ago, the company has evolved into a multi-channel operation serving customers through Shopify, Amazon, wholesale partnerships, and expanding into Walmart and Target online. With a lean team of four core owners and three full-time employees, Dermeleve demonstrates how smart automation enables rapid scaling as a start up with minimal human resources.

Industry:

Ecommerce

Integrations:

QuickBooks Online, Stripe, Amazon, Shopify

Product:

Synder Sync

Before Synder

No transaction detail in QuickBooks monthly journal entries

Need for additional accounting staff as business scaled

Fragmented data across multiple sales platforms causing delays in reporting

Difficulty tracking and analyzing complex Amazon fee structures

After Synder

Solo CFO operations at scale

Synder allowed Dermeleve's CFO to manage all accounting transactions independently, without additional accounting staff, which could typically cost the company $60,000-$72,000 every year. Synder automates data entry and reconciliation across multiple channels, allowing one person to handle what traditionally required a multi-person accounting department.

Real-time multi-channel visibility

Instead of waiting until month-end for consolidated reporting, Synder provides daily visibility into all sales channels. This real-time data makes it possible for Dermeleve to be proactive in their decision-making, immediately analyze performance, and achieve better cash flow management across wholesale, Shopify, Amazon, and Stripe transactions.

Granular fee analysis and cost management

Synder's Smart Rules automatically categorize Amazon's complex fee structure, including stocking fees, transaction fees, marketing fees, restocking fees, and inventory management costs, into separate accounts. This visibility is a game-changer with strategic inventory decisions, such as optimizing Amazon inventory levels to reduce storage fees and improve operational efficiency.

Error-free reconciliation process

Monthly reconciliation now achieves sub-0.5% variance between sales channels and QuickBooks Online, compared to persistent and unproductive errors from manual processes. This accuracy eliminates systematic errors and gives the company confidence in their financial reporting, needed for FSA/HSA receipt generation and regulatory compliance.

"Synder has allowed me to remain independent in my role and accomplish more things in less time. Before, I would have had to hire additional staff at a cost of $5,000-$6,000 a month to help me operate the accounting department. By cutting out data entry, we’re saving on labor costs while improving efficiency by removing the errors. Knowing Synder has the bandwidth to add more channels as I continue to grow, without any additional cost, gives me the confidence I can continue to operate and grow without disruptions to my business operations."

Andy Pozniak

CFO at Dermeleve