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GUIDE

Practical Tools and Tips for Firms to Expand CAS Services

Client Advisory Services (CAS) is a growing revenue driver for accounting firms. Scaling CAS requires consistent operations, standard processes, and tech that cuts inefficiencies. This guide offers tools to boost delivery, accuracy, and advisory capacity without adding staff.

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What you’ll learn

In 2025, finance teams in ecommerce and SaaS aren’t debating whether to use AI. They’re deciding how to use it to drive speed, accuracy, and strategy.

But as adoption rises, so do the challenges: tool overload, broken integrations, and undertrained teams.

This exclusive Synder report distills the insights from 424 senior finance leaders to show you:

Where AI is working, and where it’s still falling short

How leading teams are cutting 3–5 days off their close

Why automation alone isn’t enough without enablement

Where to start automating for maximum ROI

What’s next for LLMs, revenue recognition, and real-time finance

What’s inside:

Assess your current CAS capacity by identifying bottlenecks, manual processes, and data quality gaps that limit scalability

Standardize monthly CAS delivery with a repeatable close cadence, review workflow, naming conventions, and reporting packs

Define and protect scope of work using packaged offers, clear deliverables, and pricing guardrails that prevent misfit work

Build scalable CAS governance with tech approval workflows, security standards, and adoption rules that reduce risk

Measure CAS success differently than audit/tax, using metrics like on-time close, automation coverage, rework reduction, and margin per team/FTE

Who should read this report

  • CFOs, VPs, and finance executives seeking to turn data into strategy, not just savings
  • Controllers and accounting leaders looking to scale processes without scaling headcount
  • Ecommerce and SaaS business owners aiming to modernize back-office operations
  • Technology advisors and finance consultants helping clients choose and implement the right automation stack
  • Tax professionals and compliance officers navigating AI's impact on reporting accuracy and audit readiness
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