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Have you been looking for Snyder or Synder accounting?
Let’s do a little experiment. Look through your search results. If you see our logo and something like intelligent accounting for ecommerce there, you’re on the right track. But if you see Zack Snyder’s superhero movies in front of you (and you weren’t up for a movie), then you typed Snyder instead of Synder. And this is a different story.
But don’t worry, you’re not alone. Many people confuse these names or even have them autocorrected. Is it a coincidence? Let’s find out whether there’s something that makes Synder a superhero of its own right.
Contents:
1. The Backstory: When superheroes rise to the occasion
2. Synder The Origins: How Cinderella became an accounting professional
3. The Main Villain: What actually brings businesses down
4. Synder The Superhero: How software saves the day
- How Synder works
- Payment gateways’ hidden fees
- SaaS subscriptions and revenue recognition
- We walk the walk
5. Epilogue: SaaS and ecommerce accounting for business owners and accountants
Synder team at QB Connect.
The Backstory: When superheroes rise to the occasion
Every superhero, and some companies, have a turning point that sets everything in motion. And here is ours.
Back in 2017, we weren’t Synder (or Snyder for that matter), but a small SaaS company that developed software to help manage financial documents. While the business was doing great, the bookkeeping part of our own finances was a constant struggle.
We tried many solutions out there but nothing was solving our SaaS-specific bookkeeping pain points. As a team of developers, we knew that if we couldn’t find a solution, we needed to take the matter into our own hands. And we did!
Synder The Origins: How Cinderella became an accounting professional
We came up with the software that solved our issues beautifully and we knew the world needed it too. Our founders, Michael Astreiko and Ilya Kisel, together with the entire team, have poured their hearts and hard work into this budding solution. A solution that needed a name reflective of its true abilities. And the team’s creativity unleashed.
There were loads of ideas around books, accounts, and superpowers. Just imagine: SpeedBooks, RocketBooks, or FastBooks.
Finally, we felt we were on to something. Who used to do time-consuming manual tasks that seemed impossible to finish? Who had a fairy godmother on her side to magically solve her burdensome chores?
Cinderella!
And the rest is history. We merged the idea of Cinderella with the core functionality of our software—synchronization.
And lo and behold, that’s how Synder was born.
Since then, Synder (not Snyder) has grown into advanced software that tackles many complex bookkeeping issues that SaaS companies and online retail stores face.
The Main Villain: What actually brings businesses down
But to understand Synder’s superpowers, we first need to know what we were fighting against.
Let’s set the stage and atmosphere for our main villain to appear.
Imagine running an ecommerce business using a multichannel Amazon Shopify eBay model if you like, to sell customized iPhone covers dedicated to popular DC Comics movies. You’re getting first sales, your customer base is growing, and you’re getting more and more orders.
All seems great.
However, as your business expands, so do your operations. Managing hundreds of orders per month, let alone thousands, becomes increasingly complicated. Tracking inventory, taxes, discounts, and fees across various sales channels and payment gateways becomes a logistical nightmare. Can you imagine recording and later reconciling this transaction data?
Probably not all.
And no one can blame you—you have more than enough on your plate. Running your business, that is.
Meanwhile, the situation above is typical for all growing businesses. It’s the piling of backend operations, manual bookkeeping tasks, and cash flow issues that follow which lurk in the shadows bringing growing business down.
Synder The Superhero: How software saves the day
The only way out of this bookkeeping horror is to use automation for all your connected platforms. And Synder offers precisely that regardless of how complex they are or how many different channels you use to sell your goods or services.
How Synder works
Synder serves as a central hub and a single source of truth for your business. It integrates over 30 different platforms and solutions bringing all your transactions into your chosen accounting software:
- Sage Intacct;
- QuickBooks Online;
- QuickBooks Desktop;
- Xero.
Once you connect all the platforms, payment processors, inventory management software, or even POS (Point-of-Sale) systems into the Synder ecosystem, syncing of the data happens automatically and in the background.
What’s more, every sale, tax, fee, shipping charge, or discount is allocated to the right account instantly—ready for financial reporting, reconciliation, and analysis (which Synder does too).
If you want to try Synder yourself, sign up for a 15-day free trial with all the features included.
If you’re using payment gateways for your business, do you know how much exactly you pay in all the fees? Many business owners don’t. This is because, when you get the money into your bank account, all the fees have already been taken out. But you need this info for your books, fees are your expenses after all.
These hidden fees get uncovered with our powers as Synder can allocate all the fees into your accounts by integrating directly with payment processors like Stripe, PayPal, Square, Afterpay, and many more. The same goes for any other costs that were taken out of your sales by these platforms or sales channels like withheld taxes or any additional charges.
Using BigCommerce for your sales? Try Synder’s BigCommerce Xero, BigCommerce QuickBooks, or BigCommerce Sage Intacct integrations to manage your ecommerce accounting.
SaaS subscriptions and revenue recognition
If you need to recognize the revenue for subscriptions as you earn it and you’ve been calculating it manually, you know how time-consuming that is. If you add to it upgrades, discounts, refunds, and cancelations, keeping track of earned revenue becomes a nightmare.
As a SaaS business ourselves, we have a perfect solution for it—a fully automated, GAAP-compliant revenue recognition software for Stripe subscriptions: Synder RevRec.
It automatically breaks down your revenue and allocates the right amounts as you earn them throughout the month or a year. As a Stripe Verified Partner, we sync all the changes to subscriptions as they happen (upgrades, downgrades, discounts, etc.) so that the revenue is always recognized accurately.
If you want to witness the power of Synder, book a seat at our Weekly Public Demo or Themed Webinar where we discuss all things accounting.
We walk the walk
Since the day we started using Synder for our bookkeeping issues, we never stopped.
We know it inside out, both as developers and as customers. That’s why, we can serve our clients better, always working at the frontlines of business efficiency.
But it’s not only businesses that we partner with. We also gained the trust of countless CPAs, accountants, and bookkeepers who use our software in their practices to streamline and automate their work.
We’ve started with just a dream and now look where we are! Synder’s founders, Ilya Kisel and Michael Astreiko at AICPA and CPA.com Startup Accelerator.
Epilogue: SaaS and ecommerce accounting for business owners and accountants
If you’re up against the bookkeeping chaos of multichannel sales, subscriptions, or payment processor transactions, Synder can come to your rescue.
But as with any superhero story arch, the real hero is you—business owners and accounting professionals of the world. Weathering the storms of the economy and markets. And we can be your trusted companion helping you in times of need!
Share your experience
Have you experienced the benefits of our software’s robust features? Share your thoughts and stories in the comments below. We’d love to hear from you!
