Instagram is a fast-growing and promising social media platform that allows you to find more customers for your small business and increase brand awareness. More than 1 billion people worldwide use Instagram every month. It means that now you can use an Instagram page for sale, i.e. you can get access to a great number of potential clients.
A few years ago, Instagram was just a platform for communication, photo sharing, and news exchange, however, now it is a 100% business network. Instagram’s become a source of new products and services. There, you can book a table at a restaurant, buy airplane tickets, purchase a new dress, and much more. More than 84% of people want to buy or sell stuff on Instagram.
Learn more about how to grow your small business on Instagram from scratch and make it easy and profitable.
How to market your business on Instagram
Instagram provides its users with two account options: a personal account and a business account for your small business. If you want to sell stuff or services on Instagram, the first step for you is to create a small business account and connect it to your Facebook page.
Instagram for a small business has many advantages that will help you to grow your target audience:
- Detailed statistics on posts, stories, advertisements;
- Full information about your followers;
- Possibility to add your email address, location, and phone number to facilitate the communication process for potential customers;
- Communication with followers directly through Instagram messages;
- Comments and interactive stickers posting;
- Paid promotion of posts;
- Access to the Instagram Shopping feature and calls to action.
How to start a small business on Instagram step by step (business account):
Step 1: Download the Instagram app on your device.
Step 2: Sign up to Instagram, add all required personal details.
Step 3: Create your unique username and fill in the profile bio that will be shown on your profile page.
Step 4: As soon as you have created a personal account, you can switch it to a business account in the Instagram settings.
Step 5: Connect your account to your Facebook Page (if you don’t have one, Instagram will suggest you create a Facebook page automatically).
Step 6: Choose your Instagram business category and update the contact information (it will be displayed on your Instagram account page under your profile bio).
✨ Voila! Business account settings are done! Now you can start selling stuff on Instagram.
|1. Create a unique Instagram brand recognizable for your clients.|
2. Make content plans regularly and meet deadlines.
3. Enhance your accounting and use online tools to optimize daily payments.
4. Keep an eye on the financial results to improve your business strategy.
Instagram tips for small businesses
Instagram is an important tool for any business that operates online. It is a way to reach potential customers and connect with them. However, many people don’t know how to use Instagram for their business. Some examples of how to use it are posting customer service updates, sharing new products, serving as a showroom of sorts, or using it as a marketing vehicle.
But how do you start and manage an Instagram account? Here are some tips for starting a small business on Instagram that will help you be more visible on the social media platform.
📝 Set a goal
Setting business goals and a strategy is an essential part of a successful Instagram small business. If your profile and feed are not unique and attractive for users, it will be difficult to boost sales. You need to have specific and measurable goals with strict deadlines, as well as a short-term and long-term Instagram strategy for a small business that may be different from your general business strategy.
You need to make sure your goal is something you want to accomplish. You might want to reach 1,000 followers, acquire a valuable small business hashtag or become an important part of a community. Whatever your goal, it is important that it should be realistic and attainable for you to move in the right direction.
Instagram is for everyone. However, it is a special space for small businesses. Customers are typically more likely to follow and see your posts if you have a real reason for being there.
🔍 Learn the best way to advertise your small business on Instagram
First of all, define your target audience. You should highlight 2-4 main Instagram business categories of your audience and describe their full profile (gender, age, interests, hobbies, profession, location, social status, average salary, and so on). It will help you optimize your advertising on Instagram and create a better small business promotion.
To define your target audience you can create a profile of your current customers, analyze your competitors’ audience, check your social media analytics, and look for a decision-maker and supporter for your business.
As soon as you know your target audience, you can create a content plan, unique design, and text style.
Secondly, you need to understand what you want to get from your Instagram small business account: do you want to sell stuff on Instagram directly or use it as a first step to contact potential customers? It depends on your product.
For example, it is easy to sell products on Instagram that are inexpensive and popular (food, cosmetics, clothes, art supplies, etc.). However, for expensive products, Instagram can only be a source of the first contact with customers. In addition, you can get known on Instagram to increase brand awareness, engage more people in your posts and stories, and boost visitors to your website.
🎨 Visualize your brand in a feed
The third step to creating a successful Instagram small business is to make regular, unique, and interesting posts and stories. Usually, companies make monthly content plans that include several posts (around 2-3 per week) and stories. All posts should have special visual aesthetics that will distinguish your brand from other accounts. It can be an unusual color palette, templates, frames, etc. And it goes without saying that the photo content should be of high quality.
You should also plan in advance the purpose of each post to grow your small business on Instagram. Combine advertising, education, entertainment, announcement, and so on. It makes sense to combine posts with different goals to attract and engage more people. No one wants to follow an account that publishes only advertising posts about their products or services. You should take into account that people want to learn something new, relax and have fun on social media.
Also, it is much easier to meet the deadlines with a content plan when using Instagram for a small business. All posts and stories should have deadlines for final production (photos, texts) and publication in the feed. When you have a well-planned content calendar, you can also use websites and software for automatic publication of posts and stories, such as SMMPlanner.
Moreover, in an Instagram business account, you can check the most popular days and hours among your audience when they are online. You can find this data in Insights. It will help you to choose the best time for publications to get the biggest organic reach.
In addition to posts, you need to create a unique style of your Instagram profile. For example, you can choose your brand colors or fonts, create highlights with useful information about your small business and products, add your unique logo, make a catchy bio with your brand voice, and much more.
📌 Example: mahajabeen Greek mythology aesthetic:
Remember that you have only 150 characters to describe your brand in your profile and make people interested in it. You can use line breaks to organize your bio and emojis to make it more attractive. And don’t forget to add the link to your website or online sales channels to drive more traffic.
Instagram small business accounts also can create action buttons for followers where they can reserve a table, for example, or book an appointment. But pay attention that this feature is available only to accounts that are one of Instagram’s partners.
💡 Invest in small business promotion
Stories are also an essential part of your communication with the followers when you run a small business on Instagram. Over 500 million Instagram accounts use Stories every day and 4 million businesses use Stories ads every month. They are especially useful for accounts with more than 10,000 followers, as they can attach links to their Stories.
Hashtags don’t drive big traffic currently, but it still helps optimize the searching process for Instagram. You can also create a unique small business hashtag that will help in finding your posts and relevant topics for your followers.
Promotion through other blogs and influencers is the most effective. Influencers and opinion leaders are gaining mass popularity! It is a native advertising tool that lets people know about your product from other resources.
Try to find the most relevant Instagram small business accounts that match your target market, it will help you to reach the right audience. They don’t have to have millions of followers as practice shows that micro-influencers are even more effective. You can also invite the best influencers to become your brand ambassadors. Yet, despite all the advantages, influencers are very expensive and there are no guarantees it will increase the traffic.
The last promotion method is to advertise your Instagram small business. You can create a campaign, choose your target audience, set up your goals (traffic, engagement, messages, etc.), and budget on your own to promote your posts or stories. Instagram and Facebook allow users to create ads on the platforms to increase organic reach.
🖥️ Optimize your Instagram small business accounting
There are many ways to analyze your Instagram, but there are some essential metrics to know. Between having the right hashtags, posting during peak hours, and understanding the differences between follower growth and engagement rates, there are plenty of ways that your business can thrive on Instagram.
Once you receive the first sales, you should think about organizing your accounting. Online sales channels are very profitable and effective, however, they require a special approach to bookkeeping and accounting. First of all, it makes sense to manage your regular payments.
Try to use invoices and payment links to optimize the payment process for yourself and your clients.
When your accounting is accurate and precise, you can track the results of your Instagram small business.
The analytic tools of Instagram and Facebook will help you with this. In Insights, you can find general information about the traffic, likes, comments, website clicks, calls, emails, and more. In addition, you can also use other online tools and get more detailed metrics.
Conclusion: Is Instagram good for business?
The answer is a resounding YES! It’s true that it can be hard, but doable. There are many different ways to promote your business on Instagram. The key is to find a strategy that works for you.
Once you start and continue using Instagram for a small business, there are several benefits that come from it. You can expand your reach and use social media to market your products or services.
Also, with some extra effort, you can actually connect and build your business with your customers. And you’re not limited to using Instagram to market to people who already exist on the platform. You can share your own content too, like your company culture or interesting stories about your brand.
With the right strategy, it can help you grow your business, increase traffic to your website, and even boost sales.
Do you have an Instagram account for a small business? Leave a comment below!