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Unlock the vibrant world of TikTok Shop, where social media meets ecommerce in a dynamic marketplace. With TikTok’s massive user base, businesses have a unique opportunity to tap into a platform that merges entertainment with shopping, creating a seamless buying experience for users worldwide.
This guide will walk you through setting up, optimizing, and flourishing your TikTok Shop.
What happens when you combine a huge, active audience with a marketplace? You’ll get a perfect solution for influencers, business owners, and even marketers. And that’s what TikTok did with the launch of TikTok Shop! With its fast-paced content and creative potential, TikTok offers a unique platform for brands to showcase their products, engage with customers, and drive sales. So, how to start on TikTok Shop and succeed? Let’s figure it out.
Contents
What is TikTok Shop?
TikTok Shop is the marketplace inside TikTok, which was officially launched in September 2023. Around 55% of users purchase after discovering a brand or product on the platform, so it’s a great chance for sellers to reach a massive audience and boost sales. Brands can showcase their products through videos, TikTok Live, a personalized Shop page, and the Shop tab, keeping their ads fresh and trendy. With an engaged audience and a nonstop stream of new content, they can quickly adapt, and update their products.
| GOOD TO KNOW: TikTok Shop accepts various payment methods, including credit and debit cards, digital wallets, PayPal, and BNPL services. |
Who can access TikTok Shop?
To sell on TikTok Shop, you need to fit into one of these categories:
- Sellers: Brands and businesses of all sizes can access TikTok Shop. However, to start selling, they must verify their identity with any legislative document and provide their existing TikTok account.
- Creators: Influencers and content creators can go live on TikTok Shop, but only if their account has a good reputation and over 5,000 followers. Creators must also follow the Community Guidelines and be at least 18 years old.
- Partners: Third-party partners, such as marketing agencies and service providers, can support sellers and creators to succeed by providing professional ecommerce services or apps.
If you want to gain access to a wider audience and new opportunities for your business too, then you need to understand how to create and grow your TikTok store. So, let’s start with the setup process.
How to set up your own TikTok Shop Seller account
- Sign up on TikTok Seller Center
Go to the TikTok Shop Seller Center website and hit Sign Up. Select your country to align with regional rules, then register using your TikTok account, email, or phone number.
Note: TikTok Shop is available to sellers in Indonesia, Malaysia, the Philippines, Singapore, Thailand, the UK, the US, and Vietnam.
- Choose your business type
Decide whether you’re setting up as a business or an individual seller. If you’re a business, be ready to provide a few extra details like your legal name and EIN for verification.
- Add your shop’s address
Enter your shop’s address — region, street, postcode, and contact person. You can also add your return address which can be the same as your warehouse or a different location, depending on what works best for you.
- Agree to terms and conditions
Read the terms and conditions, agree to them and click Start Your Business to move on.
- Verify your documents
To complete the setup, verify your identity. Individuals should upload a clear photo of their passport, ID, or driver’s license. Businesses need a government ID for the legal representative and official business documents.
- Link your bank account
Finally, link your bank account to handle transactions and returns. Make sure the account name matches your business name to avoid any bumps along the way.
Now you can start your journey and the first thing you can do is add products to your TikTok Shop. How? Go to Product Management, click Add Product, and fill out details like name, category, price, and description of the item. Upload product images, set stock levels, and configure shipping options. Review everything and hit Publish.
Now that you have everything you need, it’s time to get started. But don’t forget — tracking your sales and cash flow in general will be your top priority now. Bookkeeping and accounting aren’t merely chores, they’re the lifeblood of your business.
So, how to handle accounting on this new platform? Don’t worry, that’s where Synder can help.
How Synder can help with accounting on TikTok
Since TikTok isn’t just a platform for watching and creating videos anymore but an entire marketplace, you should treat it as such. This means you need to keep records of the ongoing sales, not to mention the historical ones if you’ve been on the platform for some time already. Doing this manually in Excel will cost you time and sanity. Hence, since QuickBooks Online doesn’t integrate directly with TikTok Shop, you’re still bound to manual tracking. But that’s exactly where Synder Sync steps in!
Synder is an automated accounting solution designed to simplify online store accounting, offering seamless TikTok and QuickBooks integration. The tool allows you to sync transactions from 30+ sales platforms and payment gateways directly into your accounting software and sync delivered or completed orders and payouts, keeping your books updated and reducing errors. What is more, It offers both sync modes for the automated accounting process – Summary Sync and Per Transaction.
Here’s what you can get from it:
1. Product mapping
Synder matches product names from TikTok to your accounting software (QuickBooks Online). If there’s no match, it creates one automatically, ensuring accurate categorization without duplicates. If product names differ, you can manually match them or create a mapping pair for future transactions.
2. Automated categorization
Need to categorize transactions in specific ways? Use Synder’s Smart Rules to set custom triggers and actions — assign classes, categorize expenses, and more. You can use pre-made templates or create your own.
3. Quick reconciliation
Synder speeds up reconciliation by matching transactions from your sales channels to your accounting software, ensuring accurate financial reporting. It sets up a clearing account to manage transactions, moving the correct amounts to your checking account — all it takes is a simple click of Match, and you’re done.
4. Multicurrency management
Synder simplifies managing multicurrency transactions by automatically syncing foreign currency payments. You can choose to keep them in their original currency or convert them to your home currency using the exchange rates provided by your payment processor.
And there’s more! To explore other features, you can test Synder with a 15-day free trial (no credit card required) or explore its features on a Weekly Public Demo.
Strategies to boost your shop’s ranking
Even if your brand has a strong reputation and is popular among customers, there’s always room for improvement. To establish your business in a new market and boost sales, try using these promotion methods:
Tip #1. Optimize your content
Most TikTok users, and your potential buyers, are accustomed to short, bright, and clear videos. That’s why YouTube-style videos — those longer than 15-30 seconds — won’t work as effectively. TikTok officially recommends videos between 21 to 34 seconds long, as this length has a better chance of getting more views. Make sure to optimize your content to be engaging and easy to understand.
Tip #2. Use TikTok Live Streaming
The TikTok audience loves real and natural content, and that’s why using TikTok Live Streaming is a great idea. Live broadcasts allow you to showcase your product in real-time and answer questions as they come in. What’s more, presenting your products without heavy editing or filters builds more trust with viewers. After your streams, analyze the data to see the impact of pinning products on your bottom-line revenue and track any fluctuations.
Tip #3. Utilize TikTok Ads
Advertising is a powerful tool in the promotion process, and quality ads can greatly boost your sales. TikTok offers various advertising options to match your goals, such as:
- Boosting conversions;
- Increasing video views;
- Expanding your reach;
- Generating leads;
- Promoting your app;
- Driving more sales.
With so many options available, you can find the perfect fit no matter if you’re a seller, creator, or partner.
Tip #4. Focus on customer engagement and service
Did you know that around 95% of buyers read online reviews before shopping? The takeaway is clear: people trust real reviews. On TikTok, you can leverage user-generated content (UGC). By rewarding your customers for creating video reviews and sharing them on your TikTok page, you can boost your brand’s trust and credibility.
Tip #5. Optimize for search to widen your reach
As with any social network, Search Engine Optimization (SEO) is a powerful tool for boosting your store’s visibility. On TikTok, it works the same way. For example, nearly 40% of young people search for a place to eat on TikTok or Instagram instead of Google Maps or Search. To increase your visibility with minimal investment, optimize your product titles and descriptions with relevant keywords. This boosts the chances of your page appearing in search results and attracting users to your store.
Sure, these tips aren’t all mandatory, but with so much competition out there, you need to be ready to fight and use different tools to succeed. After all, standing out on TikTok means staying one step ahead of the game.
Conclusion
With a huge and active audience, easy payment options, and creative ways to showcase products, TikTok offers you endless opportunities. Standing out on TikTok is all about creativity, consistency, and using the right tools. By setting up your TikTok Shop and using smart promotion strategies, you can boost your brand, attract more buyers, and drive sales. And automation tools like Synder Sync have your back when it comes to tracking your finances. So don’t hesitate — take advantage of this opportunity to grow your business.
Share your experience
Have you explored the world of TikTok Shop already? We’d love to hear about your journey! Drop your stories, tips, and insights in the comments section below.
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I bought some vests I need to return for a different size how do I do that
Hi Kimberly, thank you for reaching out! To return the vests for a different size, please follow these steps:
1) Open the TikTok app and go to your profile.
2) Tap on the three lines in the top right corner and select “Orders.”
3) Find the order with the vests you want to return and select “Return/Exchange.”
4) Follow the prompts to complete your return request.
If you encounter any issues, you can also contact TikTok Shop support directly through the app. We hope this helps, and you get the perfect size soon!