Innovation thrives on creativity—but scaling a business demands structure. For brands breaking new ground with unique products and unconventional sales strategies, legacy accounting systems can quickly become a roadblock.
Managing inventory bundles, reconciling transactions across multiple platforms, and keeping financial records accurate shouldn’t be a constant struggle. The right automation tools can bridge the gap, bringing both flexibility and control to fast-growing businesses.
That’s exactly what Synder does—turning financial complexity into seamless automation. We’ve talked to Rodrigo Ricaud from Moskinto about how this innovative company leveraged Synder’s capabilities to streamline operations and scale smarter.
The little patch that changed everything
Moskinto was born from a simple insight: bug bites affect millions around the globe, causing discomfort and frustration. Traditional solutions involved messy ointments, creams, or chemicals—none of which offered an ideal experience.
Using knowledge of kinesiology, Moskinto recognized the opportunity to bring relief to the annoying itch caused by bites. This led to the creation of the world’s first bug bite itch-relief patch. This innovative patch works without any chemicals or messy creams by gently lifting the skin, instantly relieving itching and irritation.
Moskinto didn’t just offer a better solution—it established an entirely new category in bug bite relief. Today, the Moskinto patch has become a trusted source of relief worldwide, changing how families, travelers, and outdoor enthusiasts handle bug bites. What began as a clever idea has grown into a global favorite, providing instant, accessible comfort wherever life’s adventures lead.
The hidden cost of manual accounting: Moskinto’s challenge
The main challenge Rodrigo faced before finding Synder was, without a doubt, time. As every entrepreneur knows, and Rodrigo echoes, time is the most valuable resource in every company. Running a lean team meant Rodrigo had to wear many hats, including one he admits he wasn’t particularly suited for—being the “accounting guy.”
One major pain point for Moskinto was the reconciliation of reports from multiple sales channels. The company’s CPA needed Rodrigo to manually compile data from these platforms into Excel, cross-check them, and ensure everything was balanced. While the process was straightforward, it was time-consuming and Rodrigo felt like something that shouldn’t be taking so much energy at that stage of the company. As he recalls: “I knew there had to be a better way to streamline processes with the technology available today”.
With Synder Sync, Moskinto integrated all of their platforms, like Amazon, Shopify, QuickBooks and PayPal, into one automated system. This integration allowed Rodrigo and his team to focus on the production and distribution, knowing that their financial data was synchronized and streamlined across all the major platforms they rely on.
Amazon has a wide variety of SKUs, Faire handles bundles differently, etc. What stood out to me was how intuitive Synder is. It felt like there was a solution readily available for every challenge or question that came up.
Rodrigo Ricaud
As Rodrigo noted, Synder’s one-click integration effortlessly handled the unique complexities of each platform. Even with the unique challenges of each platform, Synder provided an easy-to-use and dependable system, allowing Moskinto to operate more efficiently and scale effortlessly.
Flexible system for creative product bundling
Rodrigo mentioned that there were also challenges on the inventory side that led them to seek a new solution. It wasn’t just about handling accounting; it was about finding a platform that could adapt to the complexities of a growing business and free up the team’s time for what really mattered—expanding their reach and making Moskinto thrive.
Their biggest problem was managing complex inventory bundles across multiple platforms. With Moskinto offering a variety of display types—floor displays, counter displays, shelf displays—each comprising different components, the complexity lies in ensuring that these “bundles” are accurately tracked and fulfilled. Unique configurations, such as sample packages, present an additional challenge for precise integration and synchronization between systems like Shopify and QuickBooks.
Synder Sync handled these bundled items in a way that pulled the correct inventory from the right locations when a transaction occurred, eliminating manual errors and inefficiencies. The company leveraged this flexibility to support evolving products and ensure operational innovation and scalability.
The bundles feature in Synder has been incredibly helpful for our business. When a transaction occurs, the correct items are pulled from the correct locations automatically. This works perfectly with systems like Shopify and QuickBooks. It’s been important because it hasn’t limited our ability to handle complex product setups—it enabled our business to thrive.
Rodrigo Ricaud
From overwhelmed to organized: Smarter financial records
Achieving granular and up-to-date financial reporting is a must for every modern company to thrive. Accurate and clean reports mean more instant, precise information, which then allows Moskinto to make better, more strategic business decisions.
“What I loved about Synder is how it breaks down each transaction in incredible detail,” says Rodrigo. “You can clearly see all the components—income, COGS, taxes, and every other element involved, listed neatly in each transaction. This level of granularity makes it so much easier to track exactly where your money is going and coming from. It’s not just a generic snapshot; it gives you a comprehensive breakdown, so you can immediately understand the full picture of each financial movement.”
Rodrigo notes that Synder’s ability to intelligently recognize and categorize these components sets it apart from other tools. “The most impressive part is how smart the system is. It doesn’t just dump all the data into one unorganized category; it automatically identifies the different financial elements—such as income, expenses, inventory costs, and more—and categorizes them accurately. Even as the business grows and our needs become more complex, Synder continues to handle all of this without missing a beat.”
What really amazed me was that Synder keeps learning. As our business evolves, it adapts to new conditions and automatically adjusts how it processes and organizes our financial data. It’s like having a system that’s constantly growing and improving along with your business. The ability to fine-tune and have it handle new scenarios efficiently has been an absolute game changer.
Rodrigo Ricaud
This level of detailed, dynamic record-keeping has saved Moskinto countless hours that would have been spent manually reconciling and checking transactions. With Synder, Rodrigo now has accurate, real-time visibility into his business’s financial health, allowing for more informed decision-making. The transition from broad, generalized financial reports to such granular, actionable data has completely transformed the way the team approaches financial management.
Custom automatic categorization: Moskinto’s key to scaling
Before using Synder, handling Moskinto’s inventory and accounting processes involved a lot of manual adjustments. Each warehouse had different needs, and the varying conditions created more complexity for the team. With Synder’s customizable conditional rules, Rodrigo and his team could automate much of this, ensuring smooth and accurate tracking without the need for constant oversight.
We manage inventory on consignment in some locations, work with international warehouses, and rely on third-party logistics. Synder’s ability to customize automatic categorization rules allowed us to address these warehouse challenges seamlessly. Overall, it’s been a fantastic tool for optimizing our operations.
Rodrigo Ricaud
With Smart Rules, Synder’s auto-categorization feature, Moskinto could set up custom if-then conditions based on things like location, product bundle, or client type and make sure specific data was categorized to the right place based on the predefined rules. For example, Moskinto could create a rule that auto-categorizes all transactions from USA as “USA Sales” or assigns a “Bulk Purchase” category to transactions involving a specific product bundle. By automating these categorization tasks, Moskinto saved time and resources, reduced manual errors, and gained better control over their financial data.
The conditional rules stand out as one of the most flexible tools. You can create a highly specific system tailored to your needs. It’s incredibly versatile—allowing you to assign inventory classes, warehouse locations, or update specific fields on your books based on any trigger, like a sales metric or other criteria. This flexibility really opens up possibilities.
Rodrigo Ricaud
This level of customizable automation was a revolution in Moskinto’s accounting. Synder allowed them to keep the logistics organized, reduce errors, and shift focus back to scaling and innovating the business, rather than getting bogged down in repetitive tasks.
Final thoughts
Every company operates differently, with its own unique accounting needs and challenges. The key to success lies in flexibility and having a solution that seamlessly integrates with all platforms while allowing for customized data recording. Synder provides exactly that, bringing everything together in one place and giving businesses full control over how their financial information is organized and utilized.
We often come up with creative ideas for product setups, and it’s fantastic to have an accounting platform like Synder, that’s flexible and ready to support those innovations.
Rodrigo Ricaud
Want to transform your accounting process and unlock new growth opportunities?
By implementing Synder’s automated solution, Moskinto saved time and money, allowing them to focus more on growth and innovation. If you’re looking to do the same, sign up for Synder’s 15-day free trial or join our Weekly Public Demo to experience the power of real-time data synchronization and customized automation that can boost your efficiency through the roof.
