Managerial accounting — the darkhorse of  small business growth

Managerial accounting — the darkhorse of small business growth

When starting a small business, all the paperwork and accounting may seem daunting. You have to analyze every step and decision you’ve made, to plan where you want to be in the future and what you need to do right now. To achieve your goals you’ll need to do a bunch of reports, establishing, evaluating, and strengthening external partnerships that generate new growth, creating strategic mapping to increase confidence in your strategic actions, and the list goes on!

No matter which business you own, large or small, managerial accounting will help you gain profit. This type of accounting focuses mainly on forecasting and longer-term business decisions and is used to ensure your company’s financial health. 

It focuses not only on the P&L statements but also helps to build connections across business units and design systems, enhance business performance, and implement innovative strategic measures. So what is managerial accounting, and is it really so crucial for small business owners?


Managerial accounting is…

Major tasks of managerial accounting

Financial accounting vs. Managerial accounting

Analysis and Reports

Bottom line

Managerial accounting is…

Managerial or management accounting is the process of identifying, measuring, interpreting, and communicating information to management to assist them in planning, decision-making, and risk management. 

As the company establishes a strategy or objective, management accountants can design specific systems so that actions lead towards achieving the goal of that strategy or intent, as you need well-thought-through approaches to achieve the results. 

Small business owners need a straightforward and critical opinion and information about their business to grow it successfully. Managerial accountants take relevant, cost-effective, and accurate information that is raw data and put it into a context so that these statistics can be analyzed and quick decisions can be made.

Management accountants analyze three types of information:

  1. Strategic. It is used for long-term planning (beyond one year) and is defined as the highest management level. 
  1. Tactical. It is a middle level of management and is used for monthly up to annual planning and control. 
  1. Operational. This one controls information in the short-term period (day to a week up to a month) and stands on a junior level of management. 

Thanks to these types of information, managerial accounting separates the business into smaller units to better manage each of them according to the following scheme:

It separates cost and revenue centers into departments to control everything better and calculate the profit center out of the two previous centers. Then it is time to analyze the investment center to decide whether or not to invest money in the business. This is a so-called strategic insight for future decisions. 

Managerial accounting also investigates three crucial topics in running a small business:

  1. Reviewing products. This one is mostly about providing financial and business-crucial statistics about all business processes. 
  1. Launching new products. A managerial accountant plays a support role in investigating all the necessary information about new products.
  1. Staffing. These are the decisions around hiring new employees and setting wages.

It is also essential to investigate the information relevant to your type of small business to produce a 100% profit out of all the decisions that have been made and create the most accurate reports. There are three major types of companies: service, merchandising, and manufacturing services. The main difference between them is in the integral parts of the inventory accounts. They are raw materials, products in progress, and finished goods. 

For example, raw materials are not always iron or plastic as the spheres can be different, starting with IT service firms and ending with health care organizations. 

Major tasks of management accounting

Previously we discussed managerial accounting from a broader perspective, but what are the main tasks of this type of accounting? Let’s look at the top 4:

  1. Planning. Mostly it is connected to the business budget, money flow, and how much money the company spends in general on manufacturing, and which part of the money goes to either marketing or the cost of products. There are two main types of planning your business growth: long-run and short-run. As was mentioned before, the long-run is strategic planning and observing the possibilities for the future in three to five years. Whereas, short-run planning is primarily production orienting and process prioritizing, taking into account operational budgeting or profit planning. 
  1. Controlling. This one allows small business owners to compare the actual results to the originally expected ones. The data is then used in the evaluating process to compare against the budgets and deviations from the standards. These deviations are called variances, so that it’s kind of a variance analysis, which helps you analyze why, for example, the actual results are higher than expected. 
  1. Decision making. This task is not permanent and is only relevant when necessary. But still, it is a crucial point at times when a decision needs to be made as quickly as possible. It answers questions such as whether the business owner should or should not perform a particular action. Also, the task is to make sure that the revenue won’t be too different from the costs spent on manufacturing the products. 
  1. Performance evaluation. As everyone knows, any firm has a bunch of different divisions. Each of them is responsible for particular tasks within the company. For example, Sales Teams are responsible for the sales rates, Marketing Teams — for the advertising of the product etc. Performance evaluation helps find out the profit of every division and increases the company’s income statements. 

Wrapping up the information above, it may be said that planning involves looking into the future and controlling through managing the present situation in the company. Simultaneously, evaluation relates to looking at and learning from the past

Financial accounting vs. Managerial accounting

Some people may face the problem where they don’t understand the difference between financial and managerial accounting despite reading the previous paragraphs dedicated to the management accounting definition, it still may be challenging, so let’s look at the differences between the concrete examples. 

The explanation for managerial accounting was already made, but what can we say about financial accounting? 

Financial accounting is the process of recording, summarizing, and analyzing an entity’s financial transactions and reporting them in financial statements to its existing and potential investors, lenders, and creditors. 

So out of this definition, here comes Difference #1the target audience. 

It becomes pretty evident that financial and managerial accounting define the process of collecting financial information and presenting it to the target audience in the form of financial reports. The target audience for managerial accounting is small business owners themselves to help establish a more profitable environment within a company. In contrast, financial accounting orientates itself toward potential investors and lenders

Financial accounting is used in the external arena to compare one company to another, while managerial accounting is a more internal process to impact performance and profitability. 

Difference #2 is laid in the Outlook of these two types of accounting. 

Financial accounting orientates more on the previous transactions and events that happened in the company. It puts together the reports (income statements and balance sheet) to sum up all the money transferred over a period of time. Managerial accounting concentrates on the information in the reports which can be useful for the future. They usually include money forecasts or lists of alternatives. 

Difference #3 is about Scope

Financial accounting is used to understand and observe the big picture of the whole business and see what else can be done compared to other companies. The task of a financial accountant is to find the unique features and establish it within their own company to take advantage over competitors. So it’s more broad scope

Managerial accounting, on the other hand, analyzes the work within the company. It slices the big picture from financial accounting into different segments to provide them with individual reports. It is not about how competitive the company is but how profitable each division is. 

The significance of this one difference is that the gathered information in financial accounting must be only financial, while management accounting also provides non-financial reports. 

Difference #4. Priority. 

For financial accounting, its information needs to be objective and precise. Every calculation needs to be made with 100% accuracy so that the statistics on the global arena will be useful. 

Managerial accounting is more about being relevant and timely. These are descriptions of the information that is valuable at a particular time. 

Difference #5 is connected to Necessity

As previously mentioned, financial accounting is constantly essential, especially when you have a small growing business. But does that mean managerial accounting is not required? You may think so, but once you get hit with unexpected troubles that need to be solved quickly, you’ll understand the importance of management accounting. 

When coming to the decision-making strategy, this type of accounting becomes your main priority. 

The final Difference #6 is about Rules. 

In financial accounting, the rules are set by the Financial Accounting Standards Board (FASB) or by the International Accounting Standards Board (IASB). The standards set by FASB are collectively called Generally Accepted Accounting Principles (GAAP) and IASB standards – International Financial Reporting Standards (IFRS). These rules must be followed when companies are filing reports for external users. 

It is essential to strictly follow all the regulations and rules to avoid any misinformation. 

In the case of managerial accounting, there are no such heavily regulated rules. The reason is that managerial accounting focuses not on the summary, as financial accounting, but on the details. 

Summing everything up, let’s take a look at this simple table with all the differences between financial and managerial accounting that were discussed above:

Financial AccountingManagerial Accounting
#1. Target Audience
#2. Outlook
#3. Scope
#4. Priority
Objective and preciseRelevant and timely
#5. Necessity
Essential when business growsValuable when coming to the decision-making strategies
#6. Rules
Heavily regulatedLess regulated

It must be said that neither financial nor managerial accounting is less essential than the other one. They both play a significant role in growing a small business, and the owners need to pay attention to both of them to increase the company’s operational efficiency. 

Analysis and Reports

Managerial accounting is a data-driven look at how to grow a small business and which actions should be taken. It often involves various financial metrics, including revenue, sales, operating expenses, and cost controls, to create a detailed report. 

As was already said, management accounting splits the whole company into different divisions and produces reports about each sector. Let’s take a look at the most significant analysis:

  1. Margin analysis. It analyzes the incremental benefit of increased production. The break-even analysis also can be mentioned, which involves contribution margin calculation, which examines cost volume profit relationships in the management planning process. Knowing the break-even point can help assess the risk of selling a new product, setting sales goals and commission rates, deciding on marketing and advertising strategies, and making other similar operating decisions. 
  1. Constraint analysis. It indicates the limitations within a sales processor or production line. It helps to find out where the constraints occur and calculate the impact on cash flow, profit, and revenue. 
  1. Capital budgeting. Managerial accounting uses the budgets to quantify the business’ plan of operations and to make decisions quickly. Capital budgeting helps a company to decide when, where and how much money to spend based on financial data. The goal is to use the budget to help make short-term operational decisions that will help to increase the company’s performance. The process involves calculating the net present value (NPV) and internal rate of return (IRR).
  1. Trend analysis and forecasting. The principle of this one is that decisions are made by using previous information like historical pricing, sales volumes, geographical location, customer trends, etc., to calculate and project future financial situations. 

It’s worth mentioning activity-based costing techniques help in deciding which customers are more profitable These allow the business owners to target customers with their advertisements.

  1. Product costing and valuation. This is determining the actual costs of products and services. A relevant cost analysis that focuses on examining the costs that differ between advertising alternatives for each product, ignoring standard costs to develop the most profitable one, can be used.

After the examination and accumulating all the information needed, managerial accounting involves summing everything up in reports. They may be about order information , project or competitor reports, but let’s  the three major types of reports are

  1. Account receivable aging reports. This report breaks down the remaining balances of the clients into specific periods, which allows managers to identify the debtors and identify issues in the company collection process. 
  1. Performance reports. They consist of performance recordings of a whole company, each department, and employee. Usually, this type of report is made at the end of each term. It can show flaws in workflow setups if a whole department is somehow not performing to a specific capacity.
  1. Cost managerial accounting reports. They include all raw material costs, overhead, labor, and any added costs that need to be considered. These totals are divided by the amounts of products produced and summarized. These reports help to estimate and manage profit margins. 

Bottom line

Managerial accounting helps implement day-to-day information and analyze all the workflow within the company. This allows the owner to set up the most profitable plan to follow during the specified period. 

The one thing that no owner should forget about is that reports can’t make the decision for you,  it is up to a person to analyze the results, and come to a conclusion about the next step. 

As a human needs a lot of capacity and concentration to produce the best decision, it is important the amount of time spent on gathering the information connected to the sales, costs, and transactions is minimised. 

As a small business owner, you will be interested in the work of accounting software and how it can help you and your business. Synder can save you time and stress, so you can focus on the more important aspects of management. You can try a free trial with 10 transaction synchronizations into your accounting platform without any time frame.  On the website, you also have the opportunity to register for a Demo, where you can observe how the software works and ask our experts any questions. 

Are you ready to give it a try? 

Synder team

Synder team

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