In recent years, Amazon has become one of the most prominent ecommerce retailers in the world. However, staying on top isn’t all that easy, which is why it puts considerable effort into providing top-quality products and services.
One way Amazon ensures that its products maintain a high level of quality is through its program. This program provides a platform for goods vendors to receive feedback from customers who are considered experts in their field.
In this article, you’ll learn everything about this program, how it works, how to enroll in it, and its advantages and disadvantages for Amazon sellers.
Contents:
1. What is Amazon Vine on Amazon?
2. How to get into Amazon’s Vine program as a seller
3. How many products can you enroll in Amazon Vine?
4. How quickly can you get Vine reviews on Amazon?
5. How many reviews can you receive with Amazon Vine?
6. Is it worth it to join Amazon Vine?
7. Potential disadvantages of Amazon Vine
What is Amazon Vine on Amazon?
Amazon Vine is a program that is designed to help customers make informed purchase decisions through access to honest and unbiased product reviews. The program invites a select group of trusted reviewers, known as Vine Voices, to check new and pre-release goods provided by sellers and manufacturers. These Vine Voices are chosen based on the helpfulness of their past reviews as judged by other customers.
Participation in this program allows sellers to get their products checked by experienced customers who offer detailed, constructive feedback. Goods eligible for the Vine program are sent to Vine Voices for free, and these reviewers are then required to use the products and publish their honest opinions.
Sellers benefit from the Vine program by gaining early reviews on their goods. This can help improve customer trust and, ultimately, sales while adhering to Amazon’s high standards for honesty in feedback.
How does Amazon Vine work?
The program offers sellers an opportunity to get their goods in front of serious reviewers, potentially increasing their visibility.
The Vine program is designed to maintain high standards of trust and integrity. Sellers cannot influence the content of the reviews, and Vine Voices are expected to provide their genuine, unbiased opinions. Marketplace monitors the program to ensure compliance with its policies.
In simple words, the whole process of the program can be described with the following steps:
- Enrollment in the program through Amazon Seller or Vendor account;
- Submitting products to the program;
- Providing free units of goods for feedback;
- Receiving the feedback (the reviews are identified on Amazon with a special badge).
How to get into Amazon’s Vine program as a seller
So, first things first. To enroll in the program as a seller and benefit from it, you must follow these steps:
Step 1. Check product eligibility
Your goods must meet specific criteria to be eligible for the program. Generally, they should be new, have product inventory available, and be in a category that supports feedback. Additionally, you’ll need to ensure your goods have a detail page and are Fulfilled by Amazon (FBA) since Vine Voices will order your products like any other marketplace customer.
Step 2. Apply to the Amazon Vine program
To enroll in the program, you must have an active account on Amazon Seller Central and have products that are eligible for the program. To apply, go to the Seller Central → Advertising tab → Vine → Start enrolling products into Vine Today!
Step 3. Submit products for review
Once accepted into the program, you can submit your goods for check by specialists. Marketplace will choose which products are eligible for the program based on their quality, reviews, and sales history.
Step 4. Provide free units
For Vine Voices to review your goods, you must provide a certain number of units for free. Marketplace will distribute these units to selected Vine Voices.
After Voices receive and evaluate your products, they will publish their feedback on your product’s detail page, marked with a special Voice badge.
Step 5. Use the feedback to improve your products
Once you receive feedback from reviewers, you can use that information to improve your goods and marketing strategy.
Note: The dashboard on Amazon Seller Central provides sellers with access to data on Vine reviews, including the number of reviews generated and the average star rating.
→ Are you an Amazon seller looking to increase your sales? Check out our article on the best products to sell on Amazon FBA to get that cash rolling in quickly.
Amazon Vine program: Requirements for sellers
This program has specific requirements for sellers wishing to enroll. These requirements are designed to ensure that the products submitted for review meet certain standards.
- Sellers must be enrolled in the Amazon Brand Registry to ensure they have rights to the brand of the goods they wish to enroll in the Vine program.
- Sellers need to have a professional seller account that is in good standing with Amazon.
- Products submitted to the program must be new or not yet released to the market.
- Products must be available for purchase on Amazon and enrolled in the Fulfilled by Amazon (FBA) program.
- Participation in the program requires adherence to all of Amazon’s policies, including those related to reviews and product listings.
- Products enrolled in Vine must have complete and accurate product detail pages.
Amazon Vine program: Cost for sellers
| Number of units per parent ASIN | Enrollment Fee |
| 0-2 | $0 |
| 3-10 | $75 |
| 11-30 | $200 |
Source: Amazon
Amazon Vine: important notes:
- There’s no charge for child ASINs attached to an enrolled parent ASIN.
- You will be charged only after the first review is published on the marketplace.
- If you already have 20 reviews on your goods, you’ll pay only for 10 (the maximum number of reviews you can have with this program is 30, so once the product reviews reach this number, the product won’t be sent to Vine Voices).
How many products can you enroll in Amazon Vine?
This program allows sellers to enroll up to 200 ASINs (Amazon Standard Identification Numbers) at a time.
Sellers can strategically select which ASINs to enroll in, prioritizing products that would benefit most from the visibility and credibility that come with feedback. This could include new releases, products in highly competitive categories, or updated and relaunched items.
Can you cancel an Amazon Vine enrollment?
Yes, you can cancel an enrollment for a product, but only if Vine Voices has not claimed any products.
Once an Voice has chosen your product for feedback, canceling the enrollment might not be possible, or it could be significantly more complicated. The reason is that the product is either already in the process of being shipped or has been received by the reviewer, making it difficult to retract.
How quickly can you get Vine reviews on Amazon?
The speed at which you can get reviews for your goods can vary depending on a number of factors, such as:
- The popularity of the product;
- The availability of Amazon Vine reviewers;
- The quality and relevance of the product.
Typically, once a product is approved for Amazon Vine, it can take several weeks or months for reviewers to test it. This is because reviewers are often sent multiple products to review at once, and they have to take their time to test each product and provide adequate feedback.
Note: It’s important to have realistic expectations when it comes to getting Amazon Vine reviews for your products on the marketplace. While the Amazon Vine program can be a valuable tool for improving product reputation and gaining exposure to a wider audience, it’s not a quick or guaranteed solution for generating reviews.
How many reviews can you receive with Amazon Vine?
With this program, you can receive up to 30 high-quality customer reviews per product page. Enrolling in the Amazon Vine program allows you to leverage these insightful reviews to build customer trust and encourage purchases.
Can you remove an Amazon Vine review?
As a seller, you cannot directly remove feedback from your product page. Amazon Vine reviews are considered valuable since they are written by trusted reviewers (Vine Voices) who have been invited by Amazon to provide honest and unbiased feedback on products they receive for free from participating sellers. The integrity of the program is based on the idea that these reviews are genuine and not influenced by sellers or manufacturers.
However, if you believe a Vine review violates Amazon’s content guidelines—for example, if it contains inappropriate language, personal information, or is not related to the product itself—you can report the review to the support team for evaluation. The marketplace will then review the reported content and decide whether it should be removed based on its policies.
Is it worth it to join Amazon Vine?
There are several benefits of joining the program for sellers.
#1. Early reviews for new products
New products often suffer from a “chicken and egg” problem where customers are hesitant to make purchases without reviews, but you can’t get reviews without sales. Amazon Vine helps bridge this gap by providing early feedback, which can significantly boost the product’s visibility and appeal to potential buyers.
Note: Products with Vine reviews have higher conversion rates compared to those without.
#2. High-quality, detailed reviews
Vine Voices are known for their detailed and high-quality reviews. They often provide in-depth analysis, including photos and videos, offering potential buyers a thorough understanding of the product.
#3. Improved product visibility and SEO
Reviews are a critical factor in Amazon’s trends and search algorithm. A higher number of quality reviews can improve a product’s visibility in search results, making it more likely to be seen and purchased by customers. Products with more reviews are also more likely to appear in recommendations and other promotional spots within Amazon, further improving visibility.
#4. Boost to sales
The increased visibility, credibility, and consumer confidence resulting from Vine reviews can directly impact sales. As noted by the marketplace, products participating in the program have seen sales increase by up to 30%.
#5. Competitive advantage
By participating in the program, a seller can gain a competitive advantage over other sellers who don’t participate. Access to a group of knowledgeable and experienced reviewers can provide valuable insights into product quality and features.
So summing up…
Participation in the program can impact a seller’s overall performance metrics, which are tracked in Seller Central. Positive feedback can improve product reputation, wider audience exposure, and increase sales.
However, the fact that your products are featured and reviewed on Amazon Vine doesn’t necessarily mean you’ll generate positive reviews or see a big leap in your sales, so keep that in mind when you decide to enroll in the program.
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Potential disadvantages of Amazon Vine
Overall, although the program provides numerous advantages, it’s crucial to consider the possible downsides before deciding to join. Here are some of the potential disadvantages for Vine members:
1. Cost of participating
While there’s no direct cost to enroll in the program, a seller may need to invest time and resources in creating high-quality goods that are eligible for the program. Keep in mind that you also have to provide your goods to reviewers for free.
2. No control over reviews
Reviewers are encouraged to provide honest and unbiased feedback, meaning sellers have zero control over the content and tone of the reviews. Unlike other feedback platforms where businesses might engage with reviewers directly to address concerns, the program does not allow sellers to respond to or influence the content of reviews.
3. Potential for misalignment
There’s a chance that products might not align well with the interests or expertise of the Vine Voices who select them, potentially leading to less informed or less enthusiastic feedback.
4. Competition for attention
Many sellers are competing for the attention of a limited pool of Vine Voices, especially in popular categories, which might result in fewer reviews than anticipated.
5. Complexity in strategic planning
Deciding which products to enroll in the program can be complex, especially for sellers with a large portfolio. The need to balance the potential benefits of feedback against the costs and risks associated with each product requires careful strategic planning and market analysis.
Amazon Vine: The bottom line
In summary, this program provides a platform that is beneficial for sellers. Vendors receive valuable feedback from seasoned experts in their field. Since social proof is always a good way to gain more traction and build a good brand reputation, entering this program could help boost your sales.
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This product is very good quality and storage iam impressed
I would like to become a Vine reviewer. Please invite me into the program as a tester.
Hi Pamela, thank you for your interest in becoming a Vine reviewer! However, the Amazon Vine program is invite-only, and invitations are extended by Amazon based on the helpfulness of your reviews to other customers, among other criteria. We recommend focusing on writing detailed, honest reviews on products you’ve purchased, staying active, and ensuring your reviews are helpful to others. While Synder cannot extend invitations to the Vine program, enhancing your reviewer profile on Amazon is a great way to increase your visibility for a potential invite. Keep sharing your insights, and best of luck!
Just a query please…I have been invited by Amazon to join this programme/scheme and review products however I do not wish to be sent many items by retailers that I am not interested in. Does this scheme work by ME deciding which products I would like to review or do I have no choice and get sent (potentially bombarded with) items from sellers that I would not wish to receive? Thanks,.,
Hi Paul, congratulations on your invitation to the Amazon Vine program! In the Vine program, you do have some control over the products you choose to review. Here’s how it works. Amazon Vine provides you with the access to a list of products eligible for review through a dedicated Vine section on Amazon. You can browse this list and select products that interest you. You’re not obligated to choose items that don’t appeal to your preferences or needs. The products you opt to review are then sent to you free of charge.
So, you won’t be bombarded with random items; instead, you’ll have the opportunity to pick products you’re genuinely interested in reviewing. This setup allows you to focus on items that match your expertise or interests, ensuring that both you and the sellers benefit from meaningful, informed reviews.
When participating in programs like Amazon Vine, it’s important to be aware that the free products you receive usually have tax implications – that of course depends on your country’s tax laws.
Amazon’s Advanced Search is a powerful tool that can help you find exactly what you’re looking for on the online shopping platform.
Yes yes yes! Getting my hands on new stuff thanks to samples has been amazing.
So excited to see what’s next in the mail.
And yeah, it really helps in making smarter choices before I splurge.
Definitely a win-win!