In honor of our coffee machine, which brewed over 27,000 cups since day one before retiring this year, we’re taking a moment to reflect on what kept us going in 2024—besides caffeine.
Just imagine if Santa dropped off an extra 108,333 business days under your tree this year. No deadlines, no last-minute rush, no hunting for missing payouts in your books—sounds like a holiday miracle, right? For us, it was the gift of 2024.
By syncing over 26 million transactions (totaling a massive $10 billion!), we saved businesses the equivalent of those days—enough time to focus on growth or enjoy the ultimate holiday binge-watching marathon. Think every episode of Friends, The Office, and Game of Thrones, back-to-back… not once, not twice, but around 1,200 times!
So, what made it possible? Much like our coffee machine, which fueled countless moments of inspiration and collaboration, Synder’s journey through 2024 was powered by resilience and innovation. Let’s rewind this year and review the highlights that kept us all moving forward.
#1. Core features updates
This year, we set our sights on two major goals: rolling out our newest star, Synder RevRec and supercharging the Summary sync mode.
Synder RevRec release
2024 marked a significant milestone for Synder with the launch of our newest product, Synder RevRec. This automated tool simplifies GAAP-compliant revenue recognition by ensuring subscription revenue is recognized on the income statement when obligations are fulfilled, not when cash is received. With Synder RevRec, you gain a clear, month-by-month breakdown of deferred and recognized revenue, so you always know exactly where you stand.
Here’s a look at some of the key features Synder RevRec brings to the table:
- Accurate subscription data sync to books: Automatically track Stripe subscription changes and create recognition schedules with ease. Not using Stripe? No problem—upload Excel files from any platform into the RevRec module for detailed and accurate revenue recognition.
- Revenue recognition for Stripe one-time invoices: Assign service periods for one-time Stripe invoices, ensuring precise revenue recognition for each transaction.
- Revenue recognition for Summary sync: Enhance your financial analysis with revenue recognition capabilities now available in the Summary sync mode, providing a more comprehensive view of your financials.
- Waterfall by Month Report: Visualize how amounts booked in one month will be recognized over subsequent months with this new report, offering deeper insights into your revenue flow.
“Bringing Synder RevRec to life wasn’t easy, but we always believed in the difference it could make for subscription-based businesses. Looking back on all the hard work, the best reward is the positive feedback we’ve already got. It’s a proud moment, but it also sets the bar even higher for what’s next,” says Polly Sidoruk, Product Manager at Synder.
Have a look at what our users say about Synder RevRec: review Syndic8, Yoodli, and Pawp success stories.
Summary sync improvements
We made some big changes in overall flow optimization to give users more control:
- Summary Sync for Xero: Xero users can now synchronize data with Xero in two modes: per transaction or as summarized entries.
- Open invoices sync for Stripe and Shopify: A new feature allows syncing of open invoices from Stripe and Shopify based on their transaction handling preferences.
- Dynamic groups: This functionality allows users to view how mappings are formed and add or manage custom groups for better clarity.
And there’s more! See other improvements in our Changelog.
#2. Expanding horizons with new integrations
Syncing millions of transactions isn’t magic—it’s all about the right connections. This year, we’ve been busy expanding our list of integrations:
- Sage Intacct: Our latest addition to the accounting platform family. Synder now supports four accounting platforms: QuickBooks Online, QuickBooks Desktop, Xero, and Sage Intacct.
- Cin7: An inventory management system that automates the recording of orders, fees, and payouts from platforms like Shopify and PayPal.
- New marketplaces: We’ve also added four new integrations with TikTok Shop (available for both US and UK stores), Squarespace, Faire, and X-Cart.
#3. New achievements and partnerships
Synder included in QuickBooks’s Accountant Approved Bundles
Synder is now part of QuickBooks’ exclusive “Accountant Approved Bundles”! This recognition from Intuit isn’t just a badge of honor; it’s a testament to the trust accounting professionals place in us. It shows we’re providing the results-driven tools they need to help their clients thrive.
Synder joined the BDO Alliance USA
Synder officially joined the BDO Alliance USA as a Products and Services provider. Partnering with one of the largest networks of independent accounting, tax, and advisory firms allows us to broaden our reach and bring smarter financial solutions to businesses across a wide range of industries.
Synder highlighted as popular with businesses in the US on Shopify App Store
Synder was also spotlighted as “Popular with Businesses in the United States” on the Shopify App Store. This highlight reflects the trust and satisfaction of our ever-growing community of Shopify users—a proud moment that shows we’re delivering on our promise to simplify financial workflows.
Synder earned a total of 36 G2 badges
This year, we gained 36 badges from G2 in numerous categories, such as Ecommerce Data Integration, Small Business, and Accounts Receivable. We’re proud to be recognized as leaders in our field and excited to raise the bar even higher in 2025!
#4. Major industry events
2024 was about connecting with our customers and industry peers. We hit the road to connect with our community at Shoptalk, SaaStr Annual, Sage Transform, Stripe Sessions, Dreamforce, BDO Evolve, and more.
The highlights of our year are:
Scaling New Heights
June 16 – 19, 2024 | Orlando, FL
Synder Team joined thousands of accounting and bookkeeping professionals at one of the industry’s most impactful events. Hosting our booth provided a unique opportunity to engage directly with attendees, explore their challenges, share insights, and discuss how accounting automation is transforming their workflows.
As usual, our raffles stole all the attention.
Thank you to all the participants, and see you next year!
“It wasn’t our first time at SNH, but each of them is memorable in its own way. Every interaction at our booth is a chance to understand real needs and exchange new ideas. What’s in demand right now? What can we do better? Simple, face-to-face conversations make all the difference in answering these questions,” says Dasha Kessel, Synder’s Account Executive.
Stripe Tour New York
October 09, 2024 | New York, NY
Stripe’s phenomenal platform has empowered countless organizations to streamline operations and scale effectively—it’s the ultimate hub for orchestrating your payments. As a proud Stripe partner, Synder was thrilled to explore the latest tools and trends shaping the future of payments and financial technology. We were excited to share how our automated features for Stripe bring unmatched value to our partners and customers!
“At Stripe Tour in New York City, we proudly showcased Synder as a certified partner alongside industry leaders like Salesforce, Amazon Pay, and BigCommerce. It was an incredible chance to stand shoulder to shoulder with the big names, share our experiences, and pick up valuable insights from other participants in the field. Serious conversations, big ideas—and we were part of it all!” says Ilya Kisel, co-founder and COO at Synder.
Intuit Connect
October 28-30, 2024 | Las Vegas, NV
Next on the list was Intuit Connect 2024—a vibrant hub of innovation and collaboration for accounting professionals and QuickBooks enthusiasts. At our booth, we had a chance to connect with industry leaders and exchange ideas that are shaping the future of the QuickBooks ecosystem.
“Intuit Connect is one of those events that leaves you feeling energized. People come with real challenges, whether it’s managing complex workflows or saving time on reconciliation, and we get to show them how Synder fits perfectly into their toolkit,” shares Khalifa Salisu, Synder’s Account Executive.
#5. The one-year anniversary of the Exclusive Partner Program
This year, we celebrated the 1st anniversary of our Partner Program—a big milestone in our mission to build a thriving community of accounting professionals across the U.S. and Canada. In just one year, the program has grown to include 62 firms and accountants in practice, helping us bring the power of streamlined workflows to an even wider audience.
“I want to share my heartfelt gratitude for our incredible Exclusive Partners. Meeting many of them in person during events and conferences this year was truly a highlight of 2024. While Zoom calls keep us connected, there’s nothing like the warmth and inspiration of face-to-face conversations. We look forward to many more shared successes and moments together,” shares Helen Andro, Synder’s Account Executive & Partner Program Manager.
Bonus: Black Friday magic—Meet Justin, our Bellagio experience winner!
At Synder, we’re not just about solving accounting and tax challenges—we’re also here to celebrate our users, save their valuable time and create opportunities for unforgettable moments.
This year’s Black Friday event was our most exciting yet, featuring a 56% discount on yearly Synder plans and the grand prize: a $1,000 Bellagio experience in Las Vegas.
We’re thrilled to introduce Justin Smith, the lucky winner of the grand prize!
Justin’s win is a testament to how small steps, like choosing the right tools, can lead to big rewards.
Congratulations, Justin! Your win is the perfect way to close out an amazing year, with Synder’s automation by your side. Enjoy your Bellagio adventure!
Looking back to move forward: What lessons have shaped our journey?
As we look back on the milestones and wins of the past year, one thing stands out: success isn’t just about the numbers—it’s about the lessons we pick up along the way, the need to roll with the punches, and the magic of listening to our community. (Spoiler alert: they’re full of great ideas!)
“If 2024 taught us anything, it’s that we’re capable of far more than we imagine. Every challenge we faced was a step toward something greater,” says Michael Astreiko, founder and CEO of Synder. “This year was a reminder that success is a team effort. Whether it’s our customers, partners, or the incredible team behind Synder, everyone plays a great role in what we have right now. We step into the new year with renewed energy and determination, ready to embrace new challenges and seize new opportunities. Bring it on—we’re ready!”
To everyone who’s made this year possible, thank you. Synder’s heart beats with a community of incredible people working side by side, day in and day out, to build something truly meaningful. To the entire Synder Team—every department, every individual—you’ve shown what it means to tackle challenges head-on and come out stronger together.
Before we sync into the New Year, we want to take a moment to wish you a Merry Christmas and a Happy New Year! May your holidays be filled with joy and your accounts stay balanced (like all things should be) all year round. Here’s to an even brighter and bolder 2025! 🎄🌟
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