{"id":6154,"date":"2023-03-29T03:59:00","date_gmt":"2023-03-29T03:59:00","guid":{"rendered":"https:\/\/synder.com\/blog\/?p=6154"},"modified":"2026-04-27T06:53:55","modified_gmt":"2026-04-27T06:53:55","slug":"create-an-ebay-store","status":"publish","type":"post","link":"https:\/\/synder.com\/blog\/create-an-ebay-store\/","title":{"rendered":"How to Set up an eBay Store: Open a Store and Start Selling on eBay in 4 Simple Steps"},"content":{"rendered":"\n
Learn how to set up an eBay store. Here\u2019re some steps to help open a store and start selling on eBay.<\/p>\n\n\n\n\n\n\n\n\n
Selling online has recently become a new normal. So if you’ve ever thought about having a cozy little shop offering handmade items or vintage clothing (or even some used stuff you don’t need anymore but someone might find interesting), starting an online store might look like a better option than a boutique at the first floor of a stunning residential complex downtown. And eBay might as well be your choice of an e-commerce platform. It’s extremely popular among online buyers, easy to handle, and offers comparably attractive conditions for sellers, making it a wonderful option if you want to sell remotely.<\/p>\n\n\n\n
However, opening and managing a store on eBay efficiently<\/a> might require some learning curve. At this point, we created a guide on how to set up an eBay store, putting together some steps and tips you might want to know.<\/p>\n\n\n\n <\/p>\n\n\n\n 1. Why would you want to open an eBay store?<\/a><\/p>\n\t 2. Step 1. Registration and creation of an eBay business account<\/a><\/p>\n 3. Step 2. Choosing a payment method<\/a><\/p>\n 4. Step 3. Creating a policy for your eBay business<\/a><\/p>\n 5. Step 4. Choosing your eBay store subscription level<\/a><\/p>\n 6. Benefits of opening an eBay store<\/a><\/p>\n\n\n\n <\/p>\n\n\n\n Let\u2019s start from the very beginning by explaining what eBay is and why it\u2019s so popular today. eBay is an international e-commerce company established back in 1995 that serves as an online sales platform. eBay ranked as the second most visited online marketplace<\/a> in 2021 based on the number of monthly visits, and is the second most popular e-commerce and shopping website<\/a> worldwide in 2022 based on the share of visits.<\/p>\n\n\n\n Moreover, if we take a look at the annual net revenue of eBay from 2013 to 2021, it becomes evident that numbers are stable from year to year and, more importantly, they continue to grow:<\/p>\n\n\n\n <\/p>\n\n\n\n <\/p>\n\n\n\n Summing up all of the above, it should be noted that eBay is a worthy competitor in the online arena and provides its users with convenient conditions of use. We\u2019ll give the most accessible and comprehensible guide on how to create an eBay shop, and the answers to various questions ranging from \u201cHow\u201d and \u201cWhat\u201d to the most prominent one \u2013 \u201cIs it worth it?\u201d.<\/p>\n\n\n\n Let\u2019s start our journey step by step. <\/p>\n\n\n\n <\/p>\n\n\n\n <\/p>\n\n\n\n Before you set up a store, it\u2019s essential to make sure that you\u2019re familiar with the policy of eBay concerning ways to create the store of your dreams. This will help you be more flexible, and ready for anything that may come your way. eBay\u2019s Rules and Policies include information concerning prohibited items, listing policies, eBay Money Back Guarantee policy, payment policies, etc.\u00a0\u00a0<\/p>\n\n\n\n If you already have an eBay account, use it. Because of the accumulated feedback, you\u2019ll be more trustworthy not only to potential buyers but also to eBay. You can use it to your advantage. <\/p>\n\n\n\n When registering on eBay, you\u2019ll be offered two options: creating either a personal<\/strong> or business account<\/strong>. The difference between these two isn\u2019t that significant. The personal account is for more casual selling and buying the items, while the business account is a good option if:<\/p>\n\n\n\n Note:<\/em><\/strong> You\u2019ll be able to change the type of your account from \u2018personal\u2019 to \u2018business\u2019 in settings after the registration, so don\u2019t worry if you can\u2019t decide right now which account is right for you. <\/em><\/p>\n\n\n\n After answering the questions such as your email address (in case you want to create a personal account) or business name, type, and address (if you\u2019re creating a seller account), you\u2019ll have access to your Selling overview (My eBay \u2192 Selling<\/em>) and be able to make your first sell. Welcome!<\/p>\n\n\n\n After your first sale, you\u2019ll gain access to your eBay Seller hub<\/strong>, a more updated version of the Selling overview.<\/p>\n\n\n\n The Seller hub is a centralized place for sellers on the platform to access all the information and tools they need to grow their business. It\u2019s also where you can manage your seller account, view performance metrics, and monitor your listings.<\/p>\n\n\n\n If you\u2019re an active seller account user, accessing the Seller hub will be essential for managing and monitoring your accounts. Once you activate your account as a seller, you\u2019ll get a verification email from eBay with instructions on how to access the Seller hub. These instructions are only sent once, so if you don\u2019t see them in your inbox or spam folder, look for them in other mail folders.<\/p>\n\n\n\n <\/p>\n\n\n\n <\/p>\n\n\n\n You need to set up a specific payment method to pay the required fees on eBay. You can choose a debit or credit card or a linked payout bank account. You\u2019ll receive monthly invoices that will include details of your seller fees, including those for listings, sales, subscriptions, refunds made to buyers, and shipping label charges. <\/p>\n\n\n\n You might be charged several types of eBay seller fees<\/a>, some of which are obligatory while the others can be optional and only apply if you choose this or that additional service from eBay. Here\u2019s a quick look at the typical fees eBay might want sellers to pay.<\/p>\n\n\n\n These are fees charged to list an item for sale on eBay. The amount of the fee depends on the starting price of the item and any optional listing features the seller chooses to add, such as a reserve price or a Buy It Now option.<\/p>\n\n\n\n These are fees charged as a percentage of the total amount of the sale (including shipping and handling fees). The percentage charged depends on the category of the item being sold, and there may be a maximum fee cap.<\/p>\n\n\n\n Sellers may choose to add optional upgrades to their listings, such as bold or highlighted text, gallery photos, or subtitles. These upgrades come with additional fees.<\/p>\n\n\n\n If a seller chooses to accept payment through PayPal, they may be charged a fee by PayPal for each transaction.<\/p>\n\n\n\n eBay may charge additional fees for certain services, such as listing designer services or promoting listings.<\/p>\n\n\n\n A usual recommendation and a wise approach can be to go through eBay’s fee structure before launching a store to understand all the costs associated with selling online<\/a> on the platform and know exactly how much it will charge you. After all, you\u2019ll need to account for eBay fees and might want to do it properly (especially knowing that some of them can be deductible expenses, which can impact your tax returns).<\/p>\n\n\n\n But instead of preparing yourself to spend sleepless nights with a pile of papers, you can do the manual work with the help of accounting software! These three smart steps might simplify your life:<\/p>\n\n\n\n You can book office hours<\/a> with our specialists and register for a 15-day free trial<\/a> that\u2019ll show you Synder\u2019s workflow and give a better understanding of all the functions. <\/p>\n\n\n\n \ud83d\udc49 Check our integrations \u2013 <\/em>eBay + QuickBooks<\/em><\/a>, <\/em>eBay + Xero<\/em><\/a>, <\/em>eBay + Synder Books<\/em><\/a> \u2013 to see which option suits your business best.<\/em><\/p>\n\n\n\n <\/p>\n\n\n <\/p>\n\n\n\n <\/p>\n\n\n\n <\/p>\n\n\n\n These are the three most prominent policies you should pay attention to: payment<\/strong>, return<\/strong>, <\/strong>and shipping<\/strong>. The creation of each policy is mostly the same. You need to give it a name (visible to you only) and a description (optional). All of them depend on the supplier you\u2019re working with. For example, shipping and return prices may vary from e-commerce to e-commerce. <\/p>\n\n\n\n Let\u2019s look at each of them.<\/p>\n\n\n\n Payment policy is the same for everyone. This policy outlines the information on how to pay, and what the person shall do if something goes wrong. The best option here is to select \u201cRequire immediate payment when buyer uses Buy It Now<\/em>\u201d.<\/p>\n\n\n\n The main point of this option is to avoid situations when a buyer adds your brand item to cart but doesn\u2019t purchase it, it\u2019ll act as an open transaction. It can be very annoying as the transaction will be shown in your book. <\/p>\n\n\n\n Requiring immediate payment will save your time and prevent tons of headaches.<\/p>\n\n\n\n Return policy is an excellent opportunity to save time and set up rules concerning accepting returns or giving instant refunds. It\u2019s up to you whether you accept the suggested feature or not, but it can be of great use. <\/p>\n\n\n\n You have 8 business days to decide whether you want to provide an opportunity for domestic\/international returns or not. It\u2019s generally accepted that If you accept returns, you\u2019re more trustworthy to potential customers. You can also set up a time limit for the return (14, 30, or 60 days). <\/p>\n\n\n\n As for a shipping cost return:<\/strong><\/p>\n\n\n\n Shipping policy ensures you\u2019re able to ship items within the time stated in your listing, using the shipping service your buyer chooses at checkout. <\/p>\n\n\n\n The eBay Global Shipping Program<\/a> is a great option. Your products will be available to more than 60 million people around the world, and, more importantly, you\u2019ll be safeguarded from any reviews that may be detrimental to your eBay store. You\u2019ll also be able to choose what to send through the program.<\/p>\n\n\n\n Let\u2019s explore the shipping policy further.<\/p>\n\n\n\n The Global Shipping Program has benefits both for sellers and buyers. It\u2019s an excellent option for sellers to gain more customers without struggling with customs and import paperwork. For buyers, it\u2019s a chance to search for more products with transparent shipping fees and processes. <\/p>\n\n\n\n eBay GSP will also help you reduce unwanted headaches, as it takes care of everything after you send your item to a global shipping center. You don\u2019t need to worry about custom forms, import fees, or end-to-end international tracking anymore. eBay GSP will do it for you. Besides, this service will help increase your sales by up to 50%. <\/p>\n\n\n\n The only thing you\u2019re responsible for in this case is the returns. You need to uphold the rules of your buyer\u2019s country when it comes to offering returns. That\u2019s why you need to know and understand the requirements of the recipient country. <\/p>\n\n\n\n \ud83d\udc49 Check our guide on <\/em>eBay Global Shipping<\/em><\/a> to have a better understanding of how this program works, and what challenges it brings, as well as get some tips and more!<\/em><\/p>\n\n\n\n <\/p>\n\n\n\n <\/p>\n\n\n\n You\u2019ve done a great job and prepared your account for the final transition to eBay. Many people get confused about the difference between opening an eBay account and opening an eBay store. You have to create an account first and only then can you start your eBay store. <\/p>\n\n\n\n Your eBay store has to have an eBay subscription<\/a> with a monthly paid subscription fee, where you can show all the items you\u2019ve got listed. The subscription will allow you to sell more than 50 items per month. <\/p>\n\n\n\n On the subscription page, you\u2019ll be offered a list of five different eBay subscription plans: Starter<\/strong>, Basic<\/strong>, Premium<\/strong>, Anchor<\/strong>, or Enterprise<\/strong>.<\/p>\n\n\n\n <\/p>\n\n\n <\/p>\n\n\n\n So how to choose the perfect one for you? Let\u2019s look at the benefits of each eBay subscription:<\/p>\n\n\n\n Final value fee: 2.0 \u2013 12.20%<\/em><\/p>\n\n\n\n Final value fee: 1.5 \u2013 12.20%<\/em><\/p>\n\n\n\n Final value fee: 1.5 \u2013 12.20%<\/em><\/p>\n\n\n\n Final value fee: 1.5 \u2013 12.20%<\/em><\/p>\n\n\n\n You can verify the fees on the eBay website<\/a>, or check the table below<\/a>:<\/p>\n\n\n\n <\/p>\n\n\n <\/p>\n\n\n\n Not at all. <\/p>\n\n\n\n You just need to go to the Subscription page from your eBay Account. From the Subscriptions page, click \u201cChange level\u201d to upgrade or downgrade the eBay subscription and that\u2019s all. <\/p>\n\n\n\n Note:<\/strong> Your live listings will remain live on the site after changing your subscription level.<\/p>\n\n\n\n eBay is considered the most accessible platform for online sales, where anyone can start their own eBay store and sell whatever they wish. Thus, there are many pros for your business, but let\u2019s look at the top-5. <\/p>\n\n\n\n eBay provides a complete course on how to grow your business with Seller School. Watch virtual lessons and videos that will help you increase your margin. You can choose one of three options of how to take a course: general access, advanced course, or timeline. <\/p>\n\n\n\n You\u2019ll be able to create as many categories for your items as you want. It can later on help with inventory management (either through the inventory or accounting software). If you don\u2019t want to lose these categories, we recommend you try an integration with Synder. You can create additional categories in Quickbooks, so your subsequent money transactions will be automatically added to these categories.<\/p>\n\n\n\n eBay\u2019s seller fees are highly competitive in comparison to other e-commerce platforms. <\/p>\n\n\n\n Millions of people use the eBay online platform every day to find the items they need. Invoices are sent every second inside this vast online marketplace. If Google is the search engine for information, eBay is definitely considered the platform for finding interesting products. The fun thing is that you can find anything you want there. <\/p>\n\n\n\n This article is a confirmation of this statement. All you need is imagination, a draft of how you want your eBay store to look, as well as a basic plan for future development. <\/p>\n\n\n\n When creating your eBay shop name, brand, images and strategy for further development, make sure they\u2019re unique or offer a new perspective and promote a fresh idea. Your store should stand out from the crowd and catch potential customers\u2019 eye with its name or design as well as be easy to use. Before starting your online store, conduct a thorough analysis of what net revenue you want to ultimately achieve and which items are the most popular. You should have a plan in hand, which you\u2019ll follow in subsequent development. <\/p>\n\n\n\n Start your own small business by opening your eBay store! Make your ideas work and sell like hotcakes!<\/p>\n\n\n\n <\/p>\n","protected":false},"excerpt":{"rendered":"Learn how to set up an eBay store. Here\u2019re some steps to help open a store and start…\n","protected":false},"author":9,"featured_media":12354,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"inline_featured_image":false,"csco_singular_sidebar":"","csco_page_header_type":"","csco_page_load_nextpost":"","csco_post_video_location":[],"csco_post_video_url":"","csco_post_video_bg_start_time":0,"csco_post_video_bg_end_time":0,"footnotes":"","_ppma_block_editor_authors":""},"categories":[45,70,322],"tags":[255,243],"ppma_author":[387],"class_list":["post-6154","post","type-post","status-publish","format-standard","has-post-thumbnail","category-business-management","category-ecommerce","category-launching-an-ebay-business","tag-business-owner","tag-ebay","cs-entry","cs-video-wrap"],"yoast_head":"\nHop on reading to learn how to set up an eBay store in 4 steps:<\/b><\/h2><\/p>\n\t
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Why would you want to open an eBay store?<\/span><\/h2>\n\n\n\n
<\/a>\n\n\n\nStep 1. Registration and creation of an eBay business account<\/span><\/h2>\n\n\n\n
<\/figure>\n\n\n\nIs there a difference between a personal and seller account?<\/span><\/h3>\n\n\n\n
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What is eBay Seller hub?<\/span><\/h3>\n\n\n\n
Step 2. Choosing a payment method<\/span><\/h2>\n\n\n\n
<\/figure>\n\n\n\nTypical eBay fees you might face as a seller<\/span><\/h3>\n\n\n\n
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How to optimize handling fees and the eBay accounting process in general<\/span><\/h3>\n\n\n\n
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<\/a><\/figure>\n<\/div>\n\n\nStep 3. Creating a policy for your eBay business<\/strong><\/span><\/h2>\n\n\n\n
<\/figure>\n\n\n\nPayment policy <\/span><\/h3>\n\n\n\n
Return policy <\/span><\/h3>\n\n\n\n
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Shipping policy <\/span><\/h3>\n\n\n\n
eBay GSP (Global Shipping Program)<\/span><\/h3>\n\n\n\n
One of the most significant challenges for any seller is to keep on top of taxes (sales and income) and your eBay Managed Payments sales and fees. It\u2019s especially tough to keep track of every shipping payment and remember which form you need to fill in and how much the fees are. <\/p>\n\n\n\nStep 4. Choosing your eBay store subscription level<\/span><\/h2>\n\n\n\n
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<\/figure>\n<\/div>\n\n\nIs it difficult to change your eBay subscription plan?<\/span><\/h3>\n\n\n\n
Benefits of opening an eBay store<\/span><\/h2>\n\n\n\n
1. eBay Small Business Central<\/h3>\n\n\n\n
2. Categorization<\/h3>\n\n\n\n
3. Fair fee price. <\/h3>\n\n\n\n
4. Access to a worldwide marketplace<\/h3>\n\n\n\n
5. Easy to start<\/h3>\n\n\n\n
How to make an eBay store work: bottom line<\/h2>\n\n\n\n