{"id":27218,"date":"2025-09-05T08:00:00","date_gmt":"2025-09-05T08:00:00","guid":{"rendered":"https:\/\/synder.com\/blog\/?p=27218"},"modified":"2025-09-30T11:38:16","modified_gmt":"2025-09-30T11:38:16","slug":"bad-bookkeeping-and-how-to-fix-it","status":"publish","type":"post","link":"https:\/\/synder.com\/blog\/bad-bookkeeping-and-how-to-fix-it\/","title":{"rendered":"6 Practical Bookkeeping Tips to Boost Your Startup&#8217;s Chances for Funding"},"content":{"rendered":"\n<p>Securing funding is huge for any startup, but there\u2019s one issue that could catch you off guard.<\/p>\n\n\n\n<p>Get this &#8211; <a href=\"https:\/\/www.failory.com\/blog\/startup-failure-rate\" target=\"_blank\" rel=\"nofollow noreferrer noopener\">90%<\/a> of startups fail.<\/p>\n\n\n\n<p>It doesn\u2019t happen overnight, of course. But between the 2nd and 5th year 70% of startups have already folded. So, what\u2019s the kryptonite here that causes such devastation? The reasons are many, but topping the list\u2014 with a scorching <a href=\"https:\/\/www.cbinsights.com\/research\/report\/startup-failure-reasons-top\/\" target=\"_blank\" rel=\"noreferrer noopener\">38%<\/a>\u2014is <strong>running out of cash and failing to secure new capital.<\/strong><\/p>\n\n\n\n<p>Today, I\u2019m going to show you how to master foolproof bookkeeping.<\/p>\n\n\n\n<p>I\u2019m Ilya, a co-founder of Synder, a robust GAAP-compliant accounting toolset that helps business owners and accountants automatically record transactions and recognize revenue <em>the right way<\/em>. We&#8217;ve also been through Y Combinator and the AICPA startup accelerators, successfully raising capital along the way, so we have firsthand experience from the trenches too.<\/p>\n\n\n\n<p>So, let\u2019s get into the key dos and don\u2019ts of record-keeping to boost your chances of securing funding.<\/p>\n\n\n\n<p><\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full\"><a href=\"https:\/\/sales.synder.com\/meetings\/synder\/initial-call-with-synder-team-blog?uuid=97aa5535-b9b3-4d88-8964-20717e81bfeb\" target=\"_blank\" rel=\"noreferrer noopener\"><img decoding=\"async\" width=\"825\" height=\"108\" src=\"https:\/\/synder.com\/blog\/wp-content\/uploads\/sites\/5\/2024\/09\/demo-banner.png\" alt=\"\" class=\"wp-image-27381\" srcset=\"https:\/\/synder.com\/blog\/wp-content\/uploads\/sites\/5\/2024\/09\/demo-banner.png 825w, https:\/\/synder.com\/blog\/wp-content\/uploads\/sites\/5\/2024\/09\/demo-banner-768x101.png 768w, https:\/\/synder.com\/blog\/wp-content\/uploads\/sites\/5\/2024\/09\/demo-banner-380x50.png 380w, https:\/\/synder.com\/blog\/wp-content\/uploads\/sites\/5\/2024\/09\/demo-banner-800x105.png 800w\" sizes=\"(max-width: 825px) 100vw, 825px\" \/><\/a><\/figure><\/div>\n\n\n<p><\/p>\n\n\n\n<p><\/p>\n\n\n\n<p><\/p>\n\n\n\n<br>\n\n\n\n<p class=\"is-style-default\" style=\"font-size:25px\"><strong>Contents:<\/strong><\/p>\n\n\n\n<div class=\"cnvs-block-toc cnvs-block-toc-1724921474026\" >\n\t<\/div>\n\n\n\n<p><\/p>\n\n\n\n<p class=\"cnvs-block-core-paragraph-1726144863881\"><strong>How are startups doing?<\/strong><\/p>\n\n\n\n<p class=\"cnvs-block-core-paragraph-1724920885360\">Money issues aren\u2019t the only source of trouble for startups. Based on the above CB Insights research, these are 5 top reasons* why startups fail:<\/p>\n\n\n\n<ol class=\"wp-block-list\">\n<li class=\"cnvs-block-core-list-item-1725358923900\">Running out of cash\/failing to raise new capital &#8211; 38%<\/li>\n\n\n\n<li class=\"cnvs-block-core-list-item-1725358923905\">No market need (no PMF) &#8211; 35%<\/li>\n\n\n\n<li class=\"cnvs-block-core-list-item-1725358923906\">Got outcompeted &#8211; 20%<\/li>\n\n\n\n<li class=\"cnvs-block-core-list-item-1725358923907\">Flawed business model &#8211; 19%<\/li>\n\n\n\n<li class=\"cnvs-block-core-list-item-1725358923908\">Regulatory\/legal challenges &#8211; 18%<\/li>\n<\/ol>\n\n\n\n<p><\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large cnvs-block-core-image-1724920904610\"><img decoding=\"async\" width=\"1024\" height=\"659\" src=\"https:\/\/synder.com\/blog\/wp-content\/uploads\/sites\/5\/2024\/08\/infographic-with-the-reasons-why-sturtups-fail-1024x659.png\" alt=\"An infographic illustrating common reasons for startup failures, highlighting key challenges and pitfalls faced by new businesses.\" class=\"wp-image-27219\" srcset=\"https:\/\/synder.com\/blog\/wp-content\/uploads\/sites\/5\/2024\/08\/infographic-with-the-reasons-why-sturtups-fail-1024x659.png 1024w, https:\/\/synder.com\/blog\/wp-content\/uploads\/sites\/5\/2024\/08\/infographic-with-the-reasons-why-sturtups-fail-768x494.png 768w, https:\/\/synder.com\/blog\/wp-content\/uploads\/sites\/5\/2024\/08\/infographic-with-the-reasons-why-sturtups-fail-380x244.png 380w, https:\/\/synder.com\/blog\/wp-content\/uploads\/sites\/5\/2024\/08\/infographic-with-the-reasons-why-sturtups-fail-800x514.png 800w, https:\/\/synder.com\/blog\/wp-content\/uploads\/sites\/5\/2024\/08\/infographic-with-the-reasons-why-sturtups-fail.png 1160w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure><\/div>\n\n\n<p><\/p>\n\n\n\n<p class=\"cnvs-block-core-paragraph-1724920927684\">It looks grim but there\u2019s hope. The hope that\u2019s called <em>accurate bookkeeping from the start<\/em>.&nbsp;<\/p>\n\n\n\n<h2 id=\"why-you-should-have-your-books-in-perfect-order-from-the-get-go\" class=\"wp-block-heading\"><strong>Why you should have your books in perfect order from the get-go<\/strong><\/h2>\n\n\n\n<p>That was my first major lesson as a startup co-founder. I clearly recall our initial attempt to raise funds\u2014it was a mix of excitement and naivety. The reality hit us quickly: there was an immense amount of preparation required. We needed to gather:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>The financial records and statements from the last 2-3 years;<\/li>\n\n\n\n<li>A comprehensive list of additional documents;<\/li>\n\n\n\n<li>And all our bookkeeping had to be completed on an accrual basis.<\/li>\n<\/ul>\n\n\n\n<p><\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large\"><img decoding=\"async\" width=\"1024\" height=\"659\" src=\"https:\/\/synder.com\/blog\/wp-content\/uploads\/sites\/5\/2024\/08\/documents-for-sturtup-funding-1024x659.png\" alt=\"Essential documents for startup funding, highlighting key requirements for entrepreneurs.\" class=\"wp-image-27220\" srcset=\"https:\/\/synder.com\/blog\/wp-content\/uploads\/sites\/5\/2024\/08\/documents-for-sturtup-funding-1024x659.png 1024w, https:\/\/synder.com\/blog\/wp-content\/uploads\/sites\/5\/2024\/08\/documents-for-sturtup-funding-768x494.png 768w, https:\/\/synder.com\/blog\/wp-content\/uploads\/sites\/5\/2024\/08\/documents-for-sturtup-funding-380x244.png 380w, https:\/\/synder.com\/blog\/wp-content\/uploads\/sites\/5\/2024\/08\/documents-for-sturtup-funding-800x514.png 800w, https:\/\/synder.com\/blog\/wp-content\/uploads\/sites\/5\/2024\/08\/documents-for-sturtup-funding.png 1160w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure><\/div>\n\n\n<p><\/p>\n\n\n\n<p>The IRS requires you to switch from cash to accrual accounting when you hit a certain revenue threshold, but here&#8217;s the kicker\u2014lenders and investors prefer accrual accounting from day one. Why? Because it showcases recurring revenue, customer retention, and business sustainability\u2014key factors that cash accounting misses.<\/p>\n\n\n\n<p><\/p>\n\n\n\n<hr class=\"wp-block-separator has-text-color has-secondary-color has-css-opacity has-secondary-background-color has-background is-style-wide\"\/>\n\n\n\n<p class=\"has-text-align-center\"><em>The gross receipts test threshold for 2023 is $29 million (annual average over 3 years).<\/em><\/p>\n\n\n\n<p class=\"has-text-align-center has-small-font-size\"><em><strong>Source:<\/strong> <a rel=\"noreferrer noopener\" href=\"https:\/\/www.irs.gov\/about-irs\/threshold-for-the-gross-receipts-test-increased-to-29-million-for-2023\" target=\"_blank\">The IRS<\/a><\/em><\/p>\n\n\n\n<hr class=\"wp-block-separator has-text-color has-secondary-color has-css-opacity has-secondary-background-color has-background is-style-wide\"\/>\n\n\n\n<p><\/p>\n\n\n\n<p>If your books are not funding-ready, don\u2019t worry, you can still fix it.<\/p>\n\n\n\n<p>Let me show you how.<\/p>\n\n\n\n<h2 id=\"6-practical-ways-to-fix-your-books\" class=\"wp-block-heading\"><strong>6 practical ways to fix your books<\/strong><\/h2>\n\n\n\n<p>Every industry has its own set of bookkeeping challenges. Here, we\u2019ll zoom in on retail and SaaS, as these two sectors highlight key issues startups face across industries. I\u2019ll also show how Synder\u2019s automation tools can solve potential issues along the way.<\/p>\n\n\n\n<p><\/p>\n\n\n\n<figure class=\"wp-block-table is-style-regular cnvs-block-core-table-1724921078079\"><table class=\"has-background\" style=\"background-color:#e7f5fe\"><tbody><tr><td><strong>What is Synder?<\/strong><br><br>Synder is an advanced accounting automation platform tailored for businesses handling data from multiple sources. <a href=\"https:\/\/synder.com\/industry\/syndersync\/\">Synder Sync<\/a> connects your sales channels, payment gateways, ERPs, and inventory systems, syncing everything into one centralized platform. <a href=\"https:\/\/synder.com\/industry\/revenue-recognition\/\">Synder RevRec<\/a> takes it a step further by automating GAAP-compliant revenue recognition for SaaS businesses.<\/td><\/tr><\/tbody><\/table><\/figure>\n\n\n\n<p><\/p>\n\n\n\n<h3 id=\"1-dont-manually-record-your-sales\" class=\"wp-block-heading\"><strong>1. Don\u2019t manually record your sales<\/strong><\/h3>\n\n\n\n<p>Retail usually means dealing with a lot of sales. If you\u2019re in ecommerce, that also means gathering sales data from different marketplaces and payment processors.<\/p>\n\n\n\n<p>I know many CEOs who manually record all these transactions in the books but that leads to missed transactions, duplicates, and errors. And nothing will turn off lenders more than repeated data entry errors. It makes them not trust your financials, and therefore, they&#8217;ll be slow to move on you.<\/p>\n\n\n\n<h3 id=\"do-capture-all-transaction-data-from-online-platforms\" class=\"wp-block-heading\"><strong>Do capture all transaction data from online platforms<\/strong><\/h3>\n\n\n\n<p>Every transaction from your connected sales channel or payment processor should be <strong>automatically recorded in real-time<\/strong>. In Synder, all this information comes into one centralized database, so duplicates get filtered out and your books have accurate data. Plus, any discounts or refunds are automatically applied to the sales receipts, so you don\u2019t have to worry about missing a thing.<\/p>\n\n\n\n<p><\/p>\n\n\n\n<figure class=\"wp-block-table is-style-regular cnvs-block-core-table-1724933592103\"><table class=\"has-background\" style=\"background-color:#f3f4f5\"><tbody><tr><td><strong>Pro tip:<\/strong><br><br>I\u2019ve noticed that more established startups often opt for <strong>consolidated sales reports<\/strong>. Trends are easier to pick up, which always comes in very handy when it comes to showing growth and being able to forecast\u2014something that creditors and investors love to see.<\/td><\/tr><\/tbody><\/table><\/figure>\n\n\n\n<p><\/p>\n\n\n\n<h3 id=\"2-dont-create-revenue-recognition-schedules-manually\" class=\"wp-block-heading\"><strong>2. Don\u2019t create revenue recognition schedules manually<\/strong><\/h3>\n\n\n\n<p>In SaaS, your transactions are in the form of subscriptions which creates a problem when you need to use accrual accounting. Why? Picture splitting yearly subscription payments into 12 months or even 365 days of earned revenue for every customer\u2014then throw in tiered pricing and bundles. Now, imagine raising prices. It\u2019s a bookkeeping nightmare.<\/p>\n\n\n\n<h3 id=\"do-automate-schedule-making\" class=\"wp-block-heading\"><strong>Do automate schedule-making<\/strong><\/h3>\n\n\n\n<p>To reap the benefits of the accrual method without the complexity of revenue recognition, there\u2019s <strong>no better way than to automate<\/strong>. There are many tools and approaches out there, but at Synder, we help you customize your settings to fit your unique business needs. This way, you tailor the tool to match your workflows\u2014not the other way around.<\/p>\n\n\n\n<p>When the revenue is recognized correctly, you can impress lenders and investors with spot-on bookkeeping from the start\u2014it builds trust and confidence in your management and financials.&nbsp;<\/p>\n\n\n\n<p><\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full\"><a href=\"https:\/\/sales.synder.com\/meetings\/synder\/initial-call-with-synder-team-blog?uuid=97aa5535-b9b3-4d88-8964-20717e81bfeb\" target=\"_blank\" rel=\"noreferrer noopener\"><img decoding=\"async\" width=\"825\" height=\"108\" src=\"https:\/\/synder.com\/blog\/wp-content\/uploads\/sites\/5\/2024\/09\/demo-banner.png\" alt=\"\" class=\"wp-image-27381\" srcset=\"https:\/\/synder.com\/blog\/wp-content\/uploads\/sites\/5\/2024\/09\/demo-banner.png 825w, https:\/\/synder.com\/blog\/wp-content\/uploads\/sites\/5\/2024\/09\/demo-banner-768x101.png 768w, https:\/\/synder.com\/blog\/wp-content\/uploads\/sites\/5\/2024\/09\/demo-banner-380x50.png 380w, https:\/\/synder.com\/blog\/wp-content\/uploads\/sites\/5\/2024\/09\/demo-banner-800x105.png 800w\" sizes=\"(max-width: 825px) 100vw, 825px\" \/><\/a><\/figure><\/div>\n\n\n<p><\/p>\n\n\n\n<h3 id=\"3-dont-forget-about-subscription-changes\" class=\"wp-block-heading\"><strong>3. Don\u2019t forget about subscription changes<\/strong><\/h3>\n\n\n\n<p>Setting up revenue recognition schedules is one challenge; adjusting them for subscription changes is another. Any <strong>upgrades, downgrades, refunds, or cancellations<\/strong> can throw off your entire schedule, requiring a full recalculation.<\/p>\n\n\n\n<h3 id=\"do-let-automation-handle-subscription-changes\" class=\"wp-block-heading\"><strong>Do let automation handle subscription changes<\/strong><\/h3>\n\n\n\n<p>Have subscription changes tracked and updated automatically in real-time. No manual tweaks needed\u2014Stripe subscription adjustments (if you use Stripe) are instantly mirrored in your records. Plus, open invoices close automatically when paid, making your monthly reconciliation smoother and faster.<\/p>\n\n\n\n<h3 id=\"4-dont-manually-hunt-down-fees-in-your-statements\" class=\"wp-block-heading\"><strong>4. Don\u2019t manually hunt down fees in your statements<\/strong><\/h3>\n\n\n\n<p>Fees are a pain\u2014they chip away at your profits and are tough to track.<\/p>\n\n\n\n<p>The main problem with accounting for fees is that each payment processor and sales channel\u2014like Amazon, PayPal, Stripe, Shopify, etc.\u2014applies a unique set of fees, and they share this information inconsistently and not always transparently. Fishing these fees out from platform statements is complicated, leading to potential data entry errors, as it\u2019s easy to miss a fee here and there.<\/p>\n\n\n\n<h3 id=\"do-track-all-fees-in-a-consistent-manner\" class=\"wp-block-heading\"><strong>Do track all fees in a consistent manner<\/strong><\/h3>\n\n\n\n<p>When <strong>fees are synced<\/strong> from connected platforms using an automated solution like Synder, you can trust that all the data will be consistently recorded in your books, no matter which platform applied the fees. You can even categorize different fees\u2014like storage, transaction, or subscription fees\u2014into specific sub-accounts for even more granularity. This not only simplifies expense tracking for tax purposes but also sets the stage for detailed reporting if you ever seek funding.<\/p>\n\n\n\n<h3 id=\"5-dont-forget-about-recording-withheld-taxes\" class=\"wp-block-heading\"><strong>5. Don\u2019t forget about recording withheld taxes<\/strong><\/h3>\n\n\n\n<p>In online retail, dealing with regular sales taxes is one thing, but <strong>marketplace-withheld taxes<\/strong> add another layer of complexity. The IRS now requires large marketplaces to handle tax collection and remission, easing some burden for ecommerce owners. But there\u2019s a twist\u2014you\u2019re still on the hook to record these taxes in your books. How do you log amounts you never actually touched?&nbsp;<\/p>\n\n\n\n<h3 id=\"do-pull-tax-withheld-data-straight-from-the-marketplaces\" class=\"wp-block-heading\"><strong>Do pull tax-withheld data straight from the marketplaces<\/strong><\/h3>\n\n\n\n<p>You need this data in your books to nail your tax calculations and get a clear picture of your profits. If your software like Synder allows direct integration with industry giants such as Amazon, Walmart, eBay, TikTok, and Etsy, those taxes are recorded seamlessly.<\/p>\n\n\n\n<p>So, with transactions, subscriptions, fees, and taxes squared away, what&#8217;s next?<\/p>\n\n\n\n<h3 id=\"6-dont-let-the-month-end-without-reconciling-your-accounts\" class=\"wp-block-heading\"><strong>6. Don\u2019t let the month end without reconciling your accounts<\/strong><\/h3>\n\n\n\n<p>When it\u2019s time to seek funding or attract investors, you\u2019ll need more than just transaction records\u2014you\u2019ll need rock-solid financial statements. During due diligence, they\u2019ll dive into your books, and if your general ledger doesn\u2019t perfectly match your external records, you\u2019re in trouble. It gets even trickier with accrual accounting, especially subscription revenue\u2014only income that&#8217;s earned is recognized, while the rest is deferred.<\/p>\n\n\n\n<p>Skipping this process or neglecting it monthly is a recipe for disaster\u2014whether at tax time or when a funding opportunity arises.&nbsp;<\/p>\n\n\n\n<h3 id=\"do-get-your-books-ready-for-multichannel-reconciliation\" class=\"wp-block-heading\"><strong>Do get your books ready for multichannel reconciliation<\/strong><\/h3>\n\n\n\n<p>Whether you\u2019re juggling one platform or many, smart tools like Synder make end-of-month book closing simple. They hold transactions in a clearing account until payouts hit your bank, then automatically move <strong>pre-matched transactions<\/strong> to your checking account. When it\u2019s time to close the books, everything\u2019s ready for a seamless, accurate reconciliation.<\/p>\n\n\n\n<h2 id=\"have-accurate-investor-ready-books-at-your-fingertips\" class=\"wp-block-heading\"><strong>Have accurate, investor-ready books at your fingertips<\/strong><\/h2>\n\n\n\n<p>Synder is your go-to solution for flawless bookkeeping\u2014automating everything from data entry to GAAP-compliant revenue recognition and seamless multichannel reconciliation.<\/p>\n\n\n\n<p>Of course, the choice is yours, and while you could scramble to fix things at the last minute with an accounting firm, it\u2019ll cost you a lot of money and, more critically, precious time during your fundraising period. With Synder, however, you get effortless integration into your existing platforms from day one, without breaking the bank. Want to ensure your books are ready for funding and investment? <a href=\"https:\/\/sales.synder.com\/meetings\/synder\/initial-call-with-synder-team-blog?uuid=97aa5535-b9b3-4d88-8964-20717e81bfeb\">Schedule a personal demo<\/a> with one of our experts today!<\/p>\n\n\n\n<br>\n\n\n\n<p style=\"font-size:30px\"><strong>Closing thoughts<\/strong><\/p>\n\n\n\n<p>Your books are the story of your business\u2014every high and low, every strategy and opportunity. That\u2019s why lenders and investors read them like an open book. Make sure these people are inspired to turn the last page, eager to provide the funds your business needs.<\/p>\n\n\n\n<p>But accurate bookkeeping does more than just impress\u2014it\u2019s an early warning system. Spotting financial red flags early allows you to correct your course before needing extra cash.<\/p>\n\n\n\n<p>The ideal time to start accurate bookkeeping is at the beginning, but the next best time is now. Wherever you\u2019re in your startup journey, it\u2019s never too late to fix your books and start benefiting from solid financial management. Wishing you great success with your next funding round!<\/p>\n\n\n\n<p><\/p>\n","protected":false},"excerpt":{"rendered":"Securing funding is huge for any startup, but there\u2019s one issue that could catch you off guard. Get&hellip;\n","protected":false},"author":2289,"featured_media":27230,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"inline_featured_image":false,"csco_singular_sidebar":"","csco_page_header_type":"","csco_page_load_nextpost":"","csco_post_video_location":[],"csco_post_video_url":"","csco_post_video_bg_start_time":0,"csco_post_video_bg_end_time":0,"footnotes":""},"categories":[43,45,326],"tags":[255,254],"ppma_author":[390],"class_list":{"0":"post-27218","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-accounting","8":"category-business-management","9":"category-how-to-do-your-accounting","10":"tag-business-owner","11":"tag-cpa","12":"cs-entry","13":"cs-video-wrap"},"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v23.4 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>How Poor Bookkeeping Can Sabotage Your Funding Chances and What to Do Instead<\/title>\n<meta name=\"description\" content=\"Don&#039;t let poor bookkeeping cost you funding. Discover why accurate records are vital to securing investments and how to get it right from the start.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/synder.com\/blog\/bad-bookkeeping-and-how-to-fix-it\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"How Poor Bookkeeping Can Sabotage Your Funding Chances and What to Do Instead\" \/>\n<meta property=\"og:description\" content=\"Don&#039;t let poor bookkeeping cost you funding. 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