{"id":25434,"date":"2024-05-21T19:37:27","date_gmt":"2024-05-21T19:37:27","guid":{"rendered":"https:\/\/synder.com\/blog\/?p=25434"},"modified":"2025-07-21T10:04:12","modified_gmt":"2025-07-21T10:04:12","slug":"how-to-add-products-to-tiktok-shop","status":"publish","type":"post","link":"https:\/\/synder.com\/blog\/how-to-add-products-to-tiktok-shop\/","title":{"rendered":"How to Add Products to TikTok Shop: TikTok Product Upload"},"content":{"rendered":"\n
TikTok has rapidly evolved from a platform for sharing short, entertaining videos to a powerful marketplace where businesses can reach millions of potential customers. But how to stand out in this bustling marketplace? <\/p>\n\n\n\n
Becoming a TikTok seller requires more than just uploading a few product photos or a fun video (sometimes it works, though<\/em>). You need to show your product in the best way and list it in accordance with all the requirements. How?<\/p>\n\n\n\n Today, we\u2019ll walk you through the process of both single and batch uploads and provide some useful tips that might be a game-changer for your business. Ready to join the TikTok Shop arena? Let\u2019s get started!<\/p>\n\n\n\n <\/p>\n\n\n\n 1. Going live on TikTok Shop: First steps first<\/a><\/p>\n 2. Single-product upload<\/a><\/p>\n 3. Batch-product upload<\/a><\/p>\n 4. How to manage your TikTok Shop sales like a pro<\/a><\/p>\n\n\n\n <\/p>\n\n\n\n It\u2019s not a big surprise that if you want to run a successful business, you need to control every step. Moreover, you need to be ready to make any adjustments to the selling strategy. <\/p>\n\n\n\n So, when we\u2019re talking about an online business, the essentials are the following:<\/p>\n\n\n\n But today, we\u2019ll talk about TikTok Shop<\/a> in particular and cover the very first step \u2013 product setup<\/strong>.<\/p>\n\n\n\n <\/p>\n\n\n Source:<\/em><\/strong> <\/em>Statista<\/em><\/a><\/p>\n\n\n\n TikTok is like the Gen Z of online marketplaces. While the workflow is similar, it\u2019s good to remember that the majority of users are young adults who first used TikTok for entertainment.<\/p>\n\n\n\n So, what\u2019s the takeaway?<\/p>\n\n\n\n You can\u2019t use the strategies from selling on Amazon when selling a TikTok Shop product. <\/strong><\/p>\n\n\n\n However, if you\u2019re familiar with managing a seller account on other platforms, you\u2019ll find some similarities here. And today, we\u2019ll reveal the process of adding new items. <\/p>\n\n\n\n Note:<\/em><\/strong> TikTok Shop supports single-product and<\/em> batch-product uploads. Below, we\u2019ll discuss both options, so stay tuned!<\/p>\n\n\n\n Before starting a TikTok Shop<\/a>, you need to make sure that you and your products meet certain requirements. Here\u2019s a short version of the checkbox of what TikTok expects you to be as a seller:<\/p>\n\n\n\n If all the requirements are checked, you\u2019re good to move onto the next stage: adding the product to the account. <\/p>\n\n\n\n The process itself consists of filling the five sections about the product:<\/p>\n\n\n\n <\/p>\n\n\n <\/p>\n\n\n\n The platform shows a circle with a percentage to indicate how much information has been filled out. So the mandatory task looks like a small achievement when done \u2013 yay<\/em>! <\/p>\n\n\n\n Now, let\u2019s discuss in more detail how to not only hit 100% but also make the product wantable<\/em>. <\/p>\n\n\n\n Let\u2019s imagine you\u2019ve decided to sell t-shirts on TikTok. The first thing that the platform will ask you to do will be to enter general information about the product:<\/p>\n\n\n\n Seems like an easy step for a new seller but a struggle for an experienced one. <\/p>\n\n\n\n What do you need to keep in mind when filling out the general information?<\/p>\n\n\n\n Be concise. Be specific. Be transparent.<\/em><\/p>\n\n\n\n Let\u2019s talk about it one by one. <\/p>\n\n\n\n 1. Product name<\/strong><\/p>\n\n\n\n Bad news for those who were ready to simply put \u201cUnisex Sweatshirts With a Heat Press Print<\/em>\u201d for their product \u2013 TikTok recommends a length of 25-255 characters for the product name and suggests the following structure:<\/p>\n\n\n\n [Brand] + [Content] + [Scope of application] + [Product type] + [Main function\/Feature\/Advantages]<\/strong><\/p>\n\n\n\n For the t-shirt case, the exaggerated version would be something like \u201cQuirky Chic Vibrant Unisex T-shirt with a Heat Press Print\u2014Comfortable and Stylish<\/em>.\u201d<\/p>\n\n\n\n 2. Category<\/strong><\/p>\n\n\n\n The platform automatically suggests possible categories based on the product name. If a category is incorrect, you can manually reselect the right one, so there\u2019s nothing extraordinary in this step. <\/p>\n\n\n\n 3. Brand<\/strong><\/p>\n\n\n\n For the brand, you can either choose \u201cNo brand\u201d or search for any specific\/create a new one if necessary. <\/p>\n\n\n\n 4. Product attributes<\/strong><\/p>\n\n\n\n Here, you\u2019ll need to enter the country of product origin, quantity per pack, product dimension, baby tub feature, and recommended age. This step isn\u2019t mandatory, but it\u2019s recommended that you provide at least several details to get more information about your product. <\/p>\n\n\n\n And that\u2019ll be the last step of the first section.<\/p>\n\n\n\n Now, moving to the next part!<\/p>\n\n\n\n This is where you need to present the item you\u2019re selling in the best way possible. Images and videos are the most direct ways to attract customers and interest them in your product.<\/p>\n\n\n\n To maintain a professional look, it\u2019s recommended that at least three images of the product be added to a consistent background. Use additional images to show different angles, close-ups of key features, and the product in use. This helps potential buyers get a comprehensive view of what they are purchasing.<\/p>\n\n\n\n Note: <\/em><\/strong>Aside from brands and logos, don\u2019t place any distracting elements such as text, icons, borders, color blocks, watermarks<\/a>, or other shapes. This helps maintain a clean and professional look that keeps the focus on the product.<\/p>\n\n\n\n Now is the time for a little writing task. But how you make a catchy description?<\/p>\n\n\n\n Present your selling points in separate paragraphs. This will help customers quickly grasp the key benefits of your product. Aim to keep each selling point description under 250 characters.<\/p>\n\n\n\n If you\u2019re unsure how to describe your product, you can use the AI-generated product description tool. By entering the product benefit, brand, feature, or description, the tool will help generate neatly formatted, rich content based on the keywords you input. However, if choosing this option, be careful and recheck the text generated with AI before submitting the product. <\/p>\n\n\n\n Let\u2019s create a description for our <\/strong>Quirky Chic Vibrant Unisex T-shirt with a Heat Press Print<\/em><\/strong> as an example:<\/strong><\/p>\n\n\n\n Step up your fashion game with the QuirkyChic Vibrant Unisex T-shirt. Designed to make a statement, this t-shirt features a unique heat press print that adds a pop of personality to any outfit.<\/p>\n\n\n\n Made from soft, breathable fabric, this t-shirt ensures all-day comfort while keeping you stylish. Perfect for casual outings or lounging at home!<\/p>\n\n\n\n Featuring a vibrant heat press print, our t-shirt stands out in any crowd. The high-quality print is durable and retains its color even after multiple washes.<\/p>\n\n\n\n Available in various sizes, our t-shirt offers a perfect fit for everyone. The classic cut ensures it flatters all body types, providing both comfort and style.<\/p>\n\n\n\n The t-shirt is easy to care for\u2014just machine wash and tumble dry. The fabric is resistant to shrinking and fading, maintaining its vibrant look over time.<\/p>\n\n\n\n Upgrade your wardrobe with the Quirky Chic Vibrant Unisex T-shirt. Order yours today and enjoy the perfect mix of fashion and comfort!<\/em><\/p>\n\n\n\n Here, you can add your product’s variations (in colors, for example). This is optional and should be based on the nature of your product and your inventory capabilities.<\/p>\n\n\n\n The mandatory task is to fill out the price and the quantity of the product. <\/p>\n\n\n\n \u2192 Learn about the <\/em>cost of selling on TikTok<\/em><\/a>.<\/em><\/p>\n\n\n\n The shipping section provides clear and detailed information to help customers make informed decisions and ensure they\u2019re satisfied with their purchases.<\/p>\n\n\n\n Here, you\u2019ll need to fill out the weight with the package and product dimensions. Based on the actual weight, the platform will calculate the estimated TikTok shipping fee cost for your product (if you\u2019ve chosen the default shipping option<\/em>). You can ship orders on your own provider by setting the custom shipping option.<\/p>\n\n\n\n And that\u2019s the last step! After that, you can submit the product for review, and if everything’s alright, it\u2019ll appear in your store within the next 24 hours. <\/p>\n\n\n\n \u2192 Learn how to start your <\/em>dropshipping business on TikTok<\/em><\/a>.<\/em><\/p>\n\n\n\n Now, let\u2019s consider another option for uploading our items: uploading in bulk. <\/p>\n\n\n\n <\/p>\n\n\n <\/p>\n\n\n\n The first thing that\u2019s important to mention is that batch product uploads can display up to 1000 products online. The requirements are the same as for the previous option, so moving to the steps straight away.<\/p>\n\n\n\n The main difference between the batch upload and single product upload is that for the first option, you\u2019ll need to download a spreadsheet to fill out the product information, while for the second one, you do this online. <\/p>\n\n\n\n By selecting the category, you\u2019ll be provided with a downloadable spreadsheet. <\/p>\n\n\n\n Here comes the main step: filling in the cells with the relevant information. Each row in the spreadsheet represents an SKU. The columns, on the other hand, have the information you need to provide about each item.<\/p>\n\n\n\n Don\u2019t add or delete any rows or columns. <\/em><\/strong><\/p>\n\n\n\n The information you need to enter in each column isn\u2019t very different from when you\u2019re uploading each product separately, so let\u2019s just mention it:<\/p>\n\n\n\n *<\/strong> \u2013 For branded items, you\u2019ll need to upload related certificates as proof that you or your corporation is the Trademark Owner, a 1st Level Authorized Seller, or a 2nd Level Authorized Seller.<\/p>\n\n\n\n ** <\/strong>\u2013 Include URLs for high-quality images of each product. Ensure you follow the guidelines: at least three images per product, with the first image on a white background.<\/p>\n\n\n\n Before uploading<\/strong> the file, make sure to:<\/p>\n\n\n\n If everything\u2019s right, upload a pre-filled template file.<\/p>\n\n\n\n Once the spreadsheet is uploaded, you can preview the first product in the list to check whether everything was filled correctly and see how it\u2019ll look in your shop. <\/p>\n\n\n\n When all is done, click on “Confirm to start import<\/em>” to import items.<\/p>\n\n\n\n Note: <\/em><\/strong>If there are products in the list that were successfully uploaded and products that failed, the items that have been uploaded successfully don\u2019t need to be uploaded again.<\/p>\n\n\n\n As your business grows, manually handling accounting tasks becomes a nightmare. Automating these tasks isn\u2019t just a nice-to-have; it\u2019s becoming a necessity. <\/p>\n\n\n\n While basic automation can keep track of transactions, it doesn\u2019t cut it when you need to sort income and expenses, handle taxes, and ensure everything matches up. That\u2019s where Synder<\/a> comes in, offering a robust solution to make your life easier.<\/p>\n\n\n\n Synder is designed to tackle almost any accounting challenge, making it an invaluable tool for businesses. And here\u2019s how:<\/p>\n\n\n\n \u2192 Learn <\/em>how to connect TikTok with QuickBooks Online<\/em><\/a> via Synder.<\/em><\/p>\n\n\n\n Just like that, by leveraging Synder\u2019s advanced features, businesses can maintain accurate, up-to-date financial records while saving time and minimizing errors. This allows you to focus more on growing your business and less on managing complex accounting tasks.<\/p>\n\n\n\n Want to give it a try?<\/p>\n\n\n\n Track your TikTok Shop sales right now by signing up for a 15-day free trial<\/a> or book a seat on a Weekly Public Demo<\/a> with Synder\u2019s expert to learn more about the perks of the software. <\/p>\n\n\n\n TikTok opens up a powerful avenue for reaching millions of potential customers in an engaging and dynamic way. There\u2019s no right or wrong approach, just opportunities for sellers to showcase their items and for buyers to discover exactly what they need.<\/p>\n\n\n\n But do remember, success on TikTok Shop requires more than just having great products<\/em>. It demands a well-thought-out strategy that covers every aspect of your online business, both within the app and beyond. From creating eye-catching visuals and compelling descriptions to efficiently managing inventory and shipping.<\/p>\n\n\n\n So, are you ready to embrace the dynamic nature of this marketplace and watch your business grow in ways you never imagined? <\/p>\n\n\n\n How has your experience with the platform been so far? Have you discovered any tips or strategies that have significantly boosted your success on the platform? Share your experience or success stories of your TikTok journey!<\/em><\/p>\n\n\n\n
\n\n\n\nKey takeaways:<\/strong><\/h2>\n\n\n\n
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\n\n\n\nContents:<\/b><\/h3><\/p>\n
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Going live on TikTok Shop: First steps first<\/strong><\/span><\/h2>\n\n\n\n
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<\/figure>\n<\/div>\n\n\nRequirements checkbox before adding product<\/strong><\/span><\/h3>\n\n\n\n
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How to upload new products: Single-product upload<\/strong><\/span><\/h2>\n\n\n\n
<\/figure>\n<\/div>\n\n\n#1. Basic information<\/strong><\/h3>\n\n\n\n
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#2. Media<\/strong><\/h3>\n\n\n\n
#3. Product details<\/strong><\/h3>\n\n\n\n
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#4. Sales information<\/strong><\/h3>\n\n\n\n
#5. Shipping<\/strong><\/h3>\n\n\n\n
Batch-product upload<\/strong><\/span><\/h2>\n\n\n\n
<\/figure>\n<\/div>\n\n\n#1. Download the template<\/strong><\/h3>\n\n\n\n
#2. Fill the information<\/strong><\/h3>\n\n\n\n
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\n\n\n\n#3. Upload the spreadsheet<\/strong><\/h3>\n\n\n\n
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#4. Preview and check the upload results<\/strong><\/h3>\n\n\n\n
How to manage your TikTok Shop sales like a pro<\/strong><\/span><\/h2>\n\n\n\n
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Conclusion<\/strong><\/h2>\n\n\n\n
Share your thoughts<\/em><\/strong><\/h2>\n\n\n\n