Meet The Team

Abdullah Almsaeed is the co-founder and CTO at Financial Cents. He started coding at the age of 15 and no surprise that he went on to bag a Bachelor’s Degree in Computer Science. Abdullah spends his days working with the dev team to improve Financial Cents for its customers — building new features, debugging code, and everything in-between.
Adam Truszkowski is the Sr. Strategist at High Voltage SEO. He's been in digital marketing and SEO for the better part of 20 years and building winning campaigns at HV for clients big and small.
Alex Carter is a marketing professional with broad experience across B2B and B2C businesses. His area of focus more recently has been within B2B Startups to build marketing organizations that can scale by leaning on data to track impact throughout the sales journey and tie all activities back to revenue.
Ana Misiuro is the Lead Content Manager at Synder, YC alumni (2021). She has over 7 years of experience in PR and content creation in a range of roles. In her 2 years at Synder, Ana has interviewed many accounting pros and business owners, drawing inspiration from their accountancy and business experience in ecommerce, tech and beyond. Responsible for external communication and messaging, you’ll see she’s the author of many Synder success stories.
Anastasia is a FinTech professional who blends her marketing and customer support expertise at Synder, a G2, GetApp & Software Advice high-performer for the past 5 years. As a content creator and Synder specialist, she focuses on integrations between accounting software such as QuickBooks and Xero, and various payment platforms and online marketplaces, including Stripe, Shopify, and Amazon. Passionate about AI development, she’s constantly on the lookout for new AI software solutions to analyze how they impact the aspects of the business world.
With years of experience as a content strategist and creator, Anita has the 'superpower' of being a clear human voice for brands when talking to their audience. One of the projects she currently enjoys the most is being a content associate at EU Business School.
Ann has 3+ years of experience working in a fintech company helping Saas and e-commerce businesses and accountants automate their books. With a background in Customer Success and a keen interest in psychology, she belives that human approach is the main thing driving the success of any business.
In my accounting practice, The Trusted Bookkeeper, I help business owners who don’t have time to work on their bookkeeping and would much rather use their precious time on activities that need their full focus. I truly enjoy working with numbers and making sure my clients have accurate figures and someone in their corner to help decipher them. It’s amazing how attentive bookkeeping can pave the way for informed business decisions, less anxiety, and greater profitability!
Anta Pattabiraman is the co-founder and CEO of Inai, a global payment stack simplifying native payments within a single integration. Over the last 5 years, he has worked with 200+ businesses ranging from SMEs to Bigtechs.
Art Malkovich is CEO and co-founder of Onilab, an eCommerce development company. He has about 10 years of experience in team management and web development for eCommerce. He is passionate about keeping up with recent technologies and working on innovative projects like headless commerce solutions and PWAs in particular.
Barbara is a Partner Program Manager at Synder, known for her expertise in fostering robust relationships within the accounting and bookkeeping industry. Holding an MA Hons in Psychology from the University of St Andrews, she brings a unique blend of psychological insight and strategic acumen to her role. At Synder, Barbara excels in driving client acquisition, spearheading innovative content marketing initiatives, and building strong partnerships.
Benjamin Szweda is the owner of Szweda Consulting, LLC. His Cleveland, Ohio, based accounting firm helps small businesses with their bookkeeping, payroll, accounting, and tax needs. In addition to coaching businesses to success, as a Certified Personal Trainer, Szweda has a passion for health and fitness. When not working, Szweda loves playing tennis, cycling, traveling, and enjoying Cleveland’s burgeoning food scene.
Brandon Beal, Sr. Ecosystem Partnerships Manager at Gusto, is a true proprietor of fostering successful collaborations. Beal leverages innovative tech solutions to help empower SMBs at Gusto. This entails building out partnership ecosystems and helping to cultivate a win-win-win situation for small businesses, his partners, and Gusto. As an SMB owner himself, he’s extremely passionate about working smarter by utilizing technology.
Brandon Lee is a content marketing expert who helps businesses master the art of storytelling and creating amazing digital content. When he’s not writing or reading, you can find him spending time with his beautiful wife and kids.
Brett Barry is an Advanced Certified QuickBooks ProAdvisor focused on consulting, training, technical support, and other "geeky" things for his clients. Go Get Geek! helps get new businesses started by making recommendations for QuickBooks and 3rd party apps with an emphasis on automation, productivity, security, efficiency, and dependability. For existing businesses, Go Get Geek! conducts a full evaluation of current systems and processes, and then streamlines them with alternative solutions.
Brittanie’s accounting journey began at 16 when she started tracking literally every penny earned, spent, or found. Since then, she has acquired her BS in Accounting and MS in Finance and worked with businesses in industries ranging from construction to farming, marketing to fitness instructors, and ghostwriting to retail. Brittanie formed Tairiseach in 2020 as a way to help small and micro business owners take control of their finances so they can concentrate on doing what they love.
Bryan Christiansen is the founder and CEO of Limble CMMS. Limble is a modern, easy-to-use mobile CMMS software that takes the stress and chaos out of maintenance by helping managers organize, automate, and streamline their maintenance operations.
Carolyn Young has over fifteen years of experience working with startup companies in consulting and management roles and has written numerous business plans and helped entrepreneurs obtain startup funding. She is the Lead Business Expert for Step By Step Business, a site that enables you to save time, money, and stress when setting up your company.
Chase Insogna is the driving force behind Insogna CPA in Austin, TX, an award-winning accountant with a three-time Inc5000 award under his belt. Chase has handpicked a team of expert professionals to help business owners with their ongoing CPA needs. With a bunch of 5-star reviews, the Insogna CPA team embodies transparency with exceptional communication, dedicated to providing accounting efficiency, tailored advice, personalized coaching, and strategic tax planning aligned with clients' financial objectives. Chase's CPA firm is approved to file taxes in all 50 states. Whether you're a solo consultant or an eight-figure corporation, Chase and his team are your accountant partners for success.
Chris Scott is the co-owner and COO of HireEffect™, a national firm founded in 2007, providing outsourced bookkeeping, payroll, human resources, and recruiting services to founder-led businesses. With over 25 years of experience in the IT space, his focus is on influencing the HireEffect team and their business owner clients to be Technology Forward – one of the four core values of the firm. Chris leads the Operations Team in implementing HireEffect’s “secret sauce” - seamlessly integrating accounting technology with general ledger platforms to achieve maximum efficiency.
Let me do the nerdy stuff so that you can do your awesome stuff. I love budgets. Truly. Love. Budgets. And economics. I get excited at the story numbers tell and the practical decisions that can be made from them. But the biggest reward is bringing peace to you and your fellow business owners. The world needs the services and products you provide. Let Morris Better Bookkeeping help you do that.
Dawn Sinkule is an MBA graduate with over 17 years of experience at a Fortune 25 retail company. During her time in corporate America, she successfully managed billion-dollar budgets and led teams of thousands. Dawn has since successfully created, managed, and operated an award-winning, unique boutique agency: Digital Dawn.
Doug is a freelance writer that has covered topics in the finance and eCommerce industries for the past decade. When writing, he loves to research and discuss the impacts of automation in the finance and accounting sectors.
Erinn Harris, the owner & CFO of The Financial Remedy LLC, offers specialized bookkeeping and executive CFO services tailored specifically to the needs of content and course creators. With a profound understanding of the industry and the complexities involved in managing multiple revenue streams and tax obligations, Erinn is uniquely positioned to guide her clients towards financial success.
Freya is an SEO consultant that helps brands scale their organic traffic with content creation and distribution. She is a quoted contributor in several online publications, including Business Insider, Fox Business, Yahoo Finance, and the Huffington Post. She also owns CollectingCents - a personal finance blog that she grew from the ground up.
Geni believes there is magic in numbers. Everything she does, from working with wineries in the Napa Valley, to teaching accountants how to deliver advisory services, to keynote presentations is about making the magic accessible to others. Originally from Greenville, SC she now finds herself in the incredible Napa Valley, California where she gets to work with fellow magicians at BDCo in bringing numbers to life.
Helga is an experienced FinTech writer with expertise in accounting and marketing. In her writing for Synder, she’s helping people get the hang of various aspects of customer behavior, ecommerce platforms like eBay or Amazon, payment platforms like Stripe or Square, finances, and business development. Helga has a keen interest in learning and is always trying to expand her horizons by exploring trendy topics offering them later to the public.
Hiya Chaplot is Growth Manager at Zevi, a search and discovery platform for e-commerce brands. With a passion for continuous learning, she majored in marketing and stays informed through newsletters and podcasts. Hiya's recent focus has been on AI's impact on E-commerce, enabling her to stay ahead in this ever-evolving field. Her curiosity and dedication reflect in her pursuit of industry trends, ensuring Zevi's growth remains at the forefront.
Ian David started his career in brick-and-mortar retail management, which quickly included ecommerce and digital marketing as well. He’s an avid reader and a self-taught expert in SEO and content marketing. He writes for several publications on a variety of digital marketing topics. Recently, his focus has been on using influencer and affiliate marketing to drive more conversions.
Ilya, Co-Founder & COO of Synder, boasts 8 years in ecommerce, assisting businesses in global sales and marketing. Recognizing the disarray in ecommerce operations, from customer service to bookkeeping, he ventured into tech to devise tailored solutions.This path led him and the team to create Synder. Now, Ilya is dedicated to empowering accounting professionals and business leaders with his insights and knowledge.
Irina is a small business manager and a content creator at Synder, a top-rated accounting software company and the 2023 AICPA Startup Accelerator participant. Over the past 2 years at Synder, Irina has been writing about the latest trends in ecommerce, management and marketing drawing from her experience of successfully managing a team of 15 in a small business. Her keen interest in the world of commerce is the driving force that makes her continuously look for ways to stay ahead of the curve and create actionable articles, which is only possible through following and studying such reliable sources as Deloitte, Gallup, Forbes, Pew Research Center and others.
Jake Rheude is the Vice President of Marketing for Red Stag Fulfillment, an eCommerce fulfillment warehouse that was born out of eCommerce. He has years of experience in eCommerce and business development. In his free time, Jake enjoys reading about business and sharing his own experience with others.
Jeremy Millar is the co-founder and CEO of Amarlo, an accounting firm that helps small businesses understand their financial story through excellent bookkeeping and expert financial coaching.
Jessica Vang is an entrepreneur, marketing writer, and life coach. As a coach, she enjoys guiding people toward success. Jessica believes that one of the best niches to launch a business now is online education. Hence, she can help you promote your online courses.
Latest from Jessica Vang
Julia is the SEO Manager at Synder, where she’s leveraging 6 years of expertise in SEO across diverse sectors like ecommerce, SaaS, and real estate. She holds a degree in Economics and has a track record of leading marketing teams, significantly boosting website traffic from 5k to 150k on multiple platforms. Her journey in digital marketing continues to be driven by results and innovation.
Having collaborated with a wide spectrum of clients, from budding startups to well-established corporations, Kane offers a variety of financial guidance. His exceptional talent lies in simplifying intricate financial matters, enabling his clients to grasp their financial situation comprehensively and make well-informed decisions. Always on the lookout for cutting-edge financial tools, Kane introduces automation and digital wizardry into his work at BKZ Financial Services, making the numbers dance to their tune.
Kelly has been named a Top 50 cloud accountant in North America and a member of the Intuit Trainer/Writer Network. In 2019 she was Insightful Accountant's Top Up-n-Comer ProAdvisor and has been a Top 100 ProAdvisor every year since. In 2015, Kelly founded Totally Booked, based in NYC, to help business owners find empowerment in their financials.
Kristen Nies Ciraldo is a small business creator. Full-charge bookkeeper. Restaurant & bar consultant. Boutique practice fan. Her true north is helping owners get back to what matters. She does it by demystifying how we handle data, business, goals, & money. Not only does this help the day-to-day, it also invites us to wonder what else might be simpler than we first believed.
Lauretta, Director of Quick Bizness Bookkeeping Solutions and Lauretta Finis Consulting, is a distinguished figure in the world of professional advisers in Australia. Recognized for her excellence, she secured a coveted position in the "Top 100 Pro-Advisors Globally" by Insightful Accountant. Further accolades followed, "International ProAdvisor 2021" and repeated her triumph in 2023 by once again earning a place in the esteemed "Top 100 Pro-Advisors Globally." At Lauretta Finis Consulting, she adeptly resolves challenges, imparts comprehensive training, and provides on-demand QuickBooks video courses.
Marissa is an account specialist who has worked in accounting and finance for over 15 years with a specialty in fintech, apps, and automations. They are a go-to person when it comes to questions related to big data, queries, implementations, and advanced scripting. In addition to writing about technology, Marissa develops apps, workflows and writes operating procedures. They love coding and development and improving the accounting industry with the best, most advanced technology!
Matilda Odell works as the Content Creation Specialist at the brand TAWI, a brand by Piab Group, which enables smart lifting optimized for people and businesses. Piab helps its customers to grow by transforming their businesses with increased automation. If you have any questions about lifting equipment such as lifting trolleys or other lifting devices, Matilda is the person to talk to.
Matt Darner is a Co-founder of CollBox, which is “Accounts Receivable Done For You” for businesses. As a revenue leader, he knows how hard it is to grow a company and is passionate about getting businesses paid for their hard work through the use of technology with a human touch.
Michelle Vilms, MBA, CEO of Vilms Consulting, has over twenty years of experience in accounting management in corporate and entrepreneurial settings, and board experience with non-profit civic organizations. She is a QuickBooks Online Advanced Certified ProAdvisor and was named a Top 100 ProAdvisor by Insightful Accountant in 2019-2023 as well as the Top QuickBooks Online ProAdvisor for 2022. Ignition selected her as one of the Top 50 Women in Accounting in 2020 and 2021. She is also a member of the Intuit Trainer/Writer Network and the Ignition Council.
Nicholas Coburn, CPA, CA holds a bachelor degree in Commerce from the University of Ottawa and is the Founder and President of his own tax & accounting firm Strata-G. Nicholas has 19+ years of experience providing financial management and oversight, tax, accounting, payroll, and business advisory services to corporations and non-profit organizations in the U.S. and Canada. He has gained his experience working within the Government of Canada, directly in Industry, and he provided his services with a Big-4 accounting firm before establishing Strata-G.
Pauline Minaeva is a FinTech enthusiast at Synder. With 3+ years of hands-on experience in Customer Support, she has a knack for understanding the unique needs and pain points of our clients. Pauline has seamlessly navigated through the intricacies of platforms like QuickBooks and Xero and helped numerous businesses improve their bookkeeping workflows. Her expertise extends to the world of financial integration, where she has successfully worked with Stripe, PayPal, Shopify, and various other payment platforms. Pauline can simplify difficult topics into easy-to-understand insights.
Pete is a CPA and Sales leader with over 30 years of experience in the accounting profession. In his current role as a Sr. Director of Accounting Partnerships, he is bringing his experience of working with firms launching cloud based client accounting services practices in various stages of their life cycle, as well as firm size, to Settles’s Accounting Partners. He began his career as a tax and audit professional PwC, in addition to running his own practice. For the past 22 years, he has helped nearly a thousand firms with the evaluation, selection and onboarding of tax and accounting software to aid in the improvement of the firm’s workflow and profitability.
Rachel Dauchy is an ecommerce bookkeeping expert based in Southeast Michigan. She is also a Shopify Affiliate and helps many sellers with their inventory needs, consults to determine which cloud-based inventory app to use, and helps them navigate sales tax compliance. Rachel is also a cohost of “Ecomm As You Are Roundtable” from Roundtable Labs. Her firm NetDeposited also owns and operates an ecommerce store on the Shopify platform called “Two Hands One Mind”, which sells educational toys for children.
Robert McMillen is an entrepreneur, finance professional, consultant, and passionate writer. For many years using his industry knowledge and experience he has helped his clients to create more wealth and reduce costs.
Roy Emmerson is the co-founder of, a B2B SaaS platform that helps businesses stay up-to-date on the latest technology trends. With over a decade of experience in the tech industry, Roy is a thought leader in the field and is passionate about helping companies embrace new technologies to improve their operations and drive growth.
Sarah is a Content writer at Method — the #1 automation tool for QuickBooks and Xero users. With a background in marketing and customer relations, she is passionate about crafting customer-focused copy that inspires and motivates small business owners. In her free time, she enjoys reading about small business trends and sharing tactics that solve real problems and take companies to the next level.
Sean Flannigan is the Content Marketing Manager at Shogun. He writes about all things e-commerce marketing and store design at Shogun's Ecommerce Growth Blog.
Vladislav Karotki is a professional SEO and link-building specialist at Synder. With a background in marketing, he’s focusing on bringing significant impact to ecommerce and SaaS companies by amplifying their marketing efforts with strong SEO. He possesses extensive knowledge of online marketplaces like Amazon, Shopify, Etsy, and eBay, and brings the experience in leading influential YouTube campaigns to the table.
Volha is a FinTech writer at Synder with 3+ years of expertise in software and technology for business and accounting (making it 6+ years of overall marketing and copywriting experience for startups and tech companies). In Synder, Volha's been covering various aspects of technologies helping business management and growth. Her expertise ranges from accounting software to ecommerce platforms and marketplaces like Amazon, Shopify, eBay, Magento, and more.
Will Schneider is the founder of InsightQuote, a match-making service for B2B services, and writes informative posts about fulfillment services at Warehousing And Fulfillment. He’s passionate about helping businesses find the right solutions to improve their operations. When not working, Will enjoys coaching youth basketball.
Yara is a content marketing professional at Synder, a top-rated accounting software company backed by YC. With a background in web journalism and two years of focused writing for online business, she developed a keen interest in the dynamic nature of ecommerce sales and complexities of customer relations. Dedicated to analyzing digital consumer behavior, she helps business owners and accountants succeed by offering them valuable insights and effective strategies.
Yulia is a B2B marketer and an expert in logistics tech. She writes about customer-centric solutions to real-life business problems.
Ziwei is a Content Marketer at Relay, an online banking and money management platform helping small businesses stay on the money. Through content, she helps small businesses get cash flow clarity and learn to run a sustainable, profitable business.